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Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

Ikea – The Social Catalog

Après l’avoir rendu disponible en réalité augmentée, IKEA a recréé fin 2013 sur Instagram son catalogue papier, édité à près de 200 millions d’exemplaires et qui représente 70% du budget publicitaire annuel de l’enseigne, grâce à la participation des fans.

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Posted in Marketing/Advertising x Facts/Figures

14 tendances social media pour 2014

Bringr, l’outil de monitoring des réseaux sociaux dresse le bilan de cette année 2013 et un panorama des grandes tendances pour 2014: le temps réel qui devient la norme grâce aux réseaux sociaux. la méfiance face aux formats publicitaires classiques et la

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Posted in Marketing/Advertising x Facts/Figures

My year 2013 in 5 Instagram pictures

How was your year on Instagram? If you’re not sure how to answer that question, Statigram has a pretty good summary. The Instagram-tracking service released a new tool that unearths the five most popular photos posted to your Instagram account

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Posted in Marketing/Advertising x Facts/Figures

Pour Nielsen, Instagram dépasse Twitter sur mobile en 2013

Pour Nielsen, Instagram dépasse Twitter sur mobile en 2013. Bien sûr, il n’est pas question de questionner l’avance prise par Twitter en terme d’audience. Avec ses230 millions d’utilisateurs (chiffres officiels, sans doute légèrement surévalués), il devance nettement Instagram et ses 150

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Posted in Mobile Apps, Mobile Marketing

Brand Adoption of Instagram Up 80 Percent | Social Media Today

Brand Adoption of Instagram Up 80 Percent | Social Media Today. A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, ‘We’ll Start Slow’ in which he told all us Instagram users that “the honeymoon’s over” and that

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Posted in Native advertising

10 most followed brands on instagram

Fashion is hot ! (Victoria Secret, Louboutin, …)

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Posted in Marketing/Advertising x Facts/Figures

Heineken Holds Instagram Scavenger Hunt – Business Insider

Heineken Holds Instagram Scavenger Hunt – Business Insider.   Capital Scenic Inc. Brands are consistently trying to find innovative ways to engage with consumers on Instagram. Heinken is taking it to a new, creative level with an Instagram scavenger hunt that

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Posted in Mobile Apps, Social Media, SoLoMo

Mobile Photo Sharing Ecosystem – Business Insider

Mobile Photo Sharing Ecosystem – Business Insider. BI Intelligence The digital camera feature has been a major driver of mobile phone sales for a decade. But Instagram’s sale to Facebook last year was a watershed moment for the mobile photo-sharing industry. Among

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Posted in Android, Facebook, foursquare, Mobile Apps, Mobile Marketing

Instagram Now Has More Daily Active Users on Mobile Than Twitter [REPORT]

Instagram Now Has More Daily Active Users on Mobile Than Twitter [REPORT].   Mark Zuckerberg must be smiling right now. Instagram passed Twitter in daily active users on mobile in August for the first time, according to new comScore data provided

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Posted in Uncategorized

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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