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Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois. Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en

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Posted in Digital Advertising, IAB, TV

Internet Ad Spending Beat Broadcast TV for First Time Last Year (USA)

Internet Ad Spending Beat Broadcast TV for First Time Last Year | WORTH SEO PANDA. Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital

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Posted in Marketing/Advertising x Facts/Figures

Internet représente un quart de la publicité en Europe, Actualités

Internet représente un quart de la publicité en Europe, Actualités. Par Nicolas Rauline | 28/08 | 21:02 La Russie est déjà le quatrième marché d’Europe. Elle pourrait ravir à la France sa place sur le podium européen.

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Posted in IAB

Multichannel Media Consumption Becomes the Norm in the UK – eMarketer

Multichannel Media Consumption Becomes the Norm in the UK – eMarketer. NEWSLETTER SIGNUP  Multichannel Media Consumption Becomes the Norm in the UK The UK’s love affair with TV continues, with consumers spending more time with this medium than any other.

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Posted in TV

18 Useful Internet Marketing Statistics that You Can’t Ignore

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Posted in Marketing/Advertising x Facts/Figures

EdinburghTVFest – Eric Schmidt delivers the James MacTaggart lecture

FULL TRANSCRIPT I understand this is the first time the MacTaggart has been given by someone not employed in Television broadcasting or production. I’m not sure whether that means the bar has been raised or lowered, but I’ll do my

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Posted in Marketing/Advertising x Facts/Figures

TV Is Changing Before Our Eyes – David Pakman – Voices – AllThingsD

TV Is Changing Before Our Eyes – David Pakman – Voices – AllThingsD. It’s finally happening. The Internet is taking over TV. It’s just happening differently than many of us imagined. There are two major transformations under way: The Rise

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Posted in TV

Le « Consumer Barometer » 2012 plébiscite la recherché en ligne

Le « Consumer Barometer » 2012 plébiscite la recherché en ligne. Actualités – Media – Research – 27/11/2012 Le « Consumer Barometer » est un projet mondial d’IAB Europe mené en collaboration avec TNS Infratest et Google afin de déterminer

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Posted in E Business

Les Belges de plus en plus actifs sur internet – PUB

Les Belges de plus en plus actifs sur internet – PUB. 23/08/2012 La Belgique compte environ 7,1 millions d’internautes qui, en moyenne, surfent chaque semaine durant 13,6 heures,une durée qui augmente de 5% par comparaison à 2010. Chez les 16-45

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Posted in Marketing/Advertising x Facts/Figures

Internet, une décennie plus tard : l’infographie – Les Inrocks

Internet, une décennie plus tard : l’infographie – Les Inrocks. Dix ans c’est déjà beaucoup dans la vie d’un homme mais c’est une éternité à l’échelle d’Internet. En 2002, 9,1 % de la population mondiale utilisait Internet. Aujourd’hui, 33% de

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Posted in FutureofMedia

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
18 days to go.
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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