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Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois. Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en

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Posted in Digital Advertising, IAB, TV

Internet Ad Spending Beat Broadcast TV for First Time Last Year (USA)

Internet Ad Spending Beat Broadcast TV for First Time Last Year | WORTH SEO PANDA. Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital

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Posted in Marketing/Advertising x Facts/Figures

Internet représente un quart de la publicité en Europe, Actualités

Internet représente un quart de la publicité en Europe, Actualités. Par Nicolas Rauline | 28/08 | 21:02 La Russie est déjà le quatrième marché d’Europe. Elle pourrait ravir à la France sa place sur le podium européen.

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Posted in IAB

Multichannel Media Consumption Becomes the Norm in the UK – eMarketer

Multichannel Media Consumption Becomes the Norm in the UK – eMarketer. NEWSLETTER SIGNUP  Multichannel Media Consumption Becomes the Norm in the UK The UK’s love affair with TV continues, with consumers spending more time with this medium than any other.

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Posted in TV

18 Useful Internet Marketing Statistics that You Can’t Ignore

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Posted in Marketing/Advertising x Facts/Figures

EdinburghTVFest – Eric Schmidt delivers the James MacTaggart lecture

FULL TRANSCRIPT I understand this is the first time the MacTaggart has been given by someone not employed in Television broadcasting or production. I’m not sure whether that means the bar has been raised or lowered, but I’ll do my

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Posted in Marketing/Advertising x Facts/Figures

TV Is Changing Before Our Eyes – David Pakman – Voices – AllThingsD

TV Is Changing Before Our Eyes – David Pakman – Voices – AllThingsD. It’s finally happening. The Internet is taking over TV. It’s just happening differently than many of us imagined. There are two major transformations under way: The Rise

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Posted in TV

Le « Consumer Barometer » 2012 plébiscite la recherché en ligne

Le « Consumer Barometer » 2012 plébiscite la recherché en ligne. Actualités – Media – Research – 27/11/2012 Le « Consumer Barometer » est un projet mondial d’IAB Europe mené en collaboration avec TNS Infratest et Google afin de déterminer

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Posted in E Business

Les Belges de plus en plus actifs sur internet – PUB

Les Belges de plus en plus actifs sur internet – PUB. 23/08/2012 La Belgique compte environ 7,1 millions d’internautes qui, en moyenne, surfent chaque semaine durant 13,6 heures,une durée qui augmente de 5% par comparaison à 2010. Chez les 16-45

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Posted in Marketing/Advertising x Facts/Figures

Internet, une décennie plus tard : l’infographie – Les Inrocks

Internet, une décennie plus tard : l’infographie – Les Inrocks. Dix ans c’est déjà beaucoup dans la vie d’un homme mais c’est une éternité à l’échelle d’Internet. En 2002, 9,1 % de la population mondiale utilisait Internet. Aujourd’hui, 33% de

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Posted in FutureofMedia

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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