Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan.

“Disney Movies Anywhere est un écosystème numérique adaptable, conçu pour aider les consommateurs à rassembler leur collection de films Disney et à les apprécier dans les années à venir”, a commenté Jamie Joris, directeur technologique des studios Walt Disney, dans un communiqué.

Le service est accessible soit en se connectant depuis un ordinateur (Mac ou PC) à un site de visionnage en streaming (sans téléchargement), soit par l’intermédiaire d’une application pour iPhone, iPad et iPod téléchargeable gratuitement sur iTunes.

Il permet de regarder n’importe où, et le cas échéant depuis plusieurs appareils en même temps, les films d’une bibliothèque personnelle, stockée dans un espace en ligne lié au compte de l’utilisateur.

Celui-ci peut utiliser des codes inclus depuis 2008 dans certains DVD et Blu-ray pour mettre dans cette bibliothèque une version numérique de fims de Disney ou de ses filiales Pixar et Marvel déjà achetés sur ces supports physiques. En intégrant le service à un compte iTunes, il peut aussi ajouter à sa bibliothèque des films du groupe acquis dans le passé dans la boutique en ligne d’Apple, ou en acheter de nouveaux.

Disney précise que plus de 400 titres sont disponibles pour le lancement du service, qui coïncide avec la sortie en version numérique de son dessin animé à succès “La Reine des Neiges”. Il assure aussi que l’interface d’utilisation est “intuitive”, permettant son utilisation par “toute la famille”.

“Nous sommes ravis de débuter avec iTunes, le premier vendeur de contenus numériques au monde”, a commenté Alan Bergman, le président des studios Walt Disney. Le groupe laisse toutefois miroiter d’autres partenaires à l’avenir.

Disney se démarque en revanche d’une initiative parallèle soutenue par plusieurs autres grands studios et groupes technologiques. Baptisée UltraViolet, l’idée est là aussi de créer sa bibliothèque virtuelle en ligne pour des films qui peuvent ensuite être regardés sur n’importe quel support électronique.

One Of The Biggest Stories To Watch In 2013

One Of The Biggest Stories To Watch In 2013.


For years, people have been predicting the death of Microsoft’s Windows dominance. And in the last two years, it’s finally happened. The rise of iOS and Android have made Microsoft’s operating system significantly less important.

Luckily for Microsoft, this hasn’t meant the death of its business overall. Thanks to the strength of its Office franchise and its Servers and Tools business, Microsoft is still very healthy.

But, there’s no escaping that Windows is what drives the whole company. CEO Steve Ballmercalls Windows, “the heart and soul of Microsoft from Windows PCs to Windows Servers to Windows Phones and Windows Azure.” And that heart is beating a little bit more weakly today than it was in say, 2005.

This chart from Asymco earlier this year illustrates the decline of Microsoft’s Windows monopoly as Apple has risen. There are other illustrations of the same thing here and here.

Going into 2013, this will be one of the major stories to watch. Microsoft released Windows 8 in an attempt to reverse the decline of Windows’ importance. It has touch elements which are meant to mitigate the rise of the iPad, and Android. But so far, it’s off to a slow start. Can Microsoft reverse it in 2013? Or is this time different? Are we really, finally, seeing the end of Windows?

Les tablettes, les cadeaux stars de Noël – High-Tech – Actualité – Trends.be

Les tablettes, les cadeaux stars de Noël – High-Tech – Actualité – Trends.be.

lundi 26 novembre 2012 à 14h06

Il devrait se vendre autant de tablettes de que téléviseurs en décembre, cette année, selon Gfk. Elles rapporteront autant que les PC, tandis que les smartphones confirment leur place de cadeau numéro un.

© Thinkstock

Pour la première fois, les smartphones devraient être les produits high-tech qui cumuleront le plus de chiffre d’affaires à Noël, selon le baromètre de Gfk. Selon les panels distributeurs de l’institut, quelque 2,2 millions d’unités devraient être vendues sur le seul mois de décembre, pour un chiffre d’affaires attendu à 420 millions d’euros. En décembre 2011, les smartphones se classaient déjà en première position des ventes en volumes, mais c’étaient les téléviseurs qui généraient le plus gros chiffre d’affaires.

Cette année, les TV reculent d’un cran en 3e position des ventes en volumes, et en 2e position en valeur, tandis que les téléphones mobiles classiques, numéros uns en volume il y a deux ans, arriveront en 2e position en volumes.

Mais l’évolution la plus significative se fait sur les tablettes. 11e en volumes et 4e en valeur en 2011, elles arrivent cette année en 3e position des prévisions de volumes et de chiffre d’affaires. Elles devraient ainsi rapporter autant que les PC portables (hors netbooks). “Il se vendra sur ce mois de décembre autant de tablettes que de télévisions, soit 1 million d’unités. En décembre 2011, il se vendait une tablette pour trois téléviseurs. Leur chiffre d’affaires sera équivalent à celui des micro-ordinateurs portables, soit 330 millions d’euros TTC”, précise François Klipfel, directeur général adjoint chez GfK Consumer Choices.

Les perdants de ce Noël devraient être les disques durs externes, selon Gfk, victimes du streaming et du cloud.

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic.

Takeaway: If you haven’t realized it yet, Microsoft is trying to do something different in tablets. But, the strategy has three big question marks.

Microsofts Panos Panay shows off the Microsoft Surface tablet. Photo credit: Microsoft

Microsoft’s Panos Panay shows off the Microsoft Surface tablet. Photo credit: Microsoft

I’ve said it many times before, but I’ll repeat it. I don’t really like tablets.

I’ve carried all three iPads, several Galaxy Tabs, the Kindle Fire, the BlackBerry PlayBook, and the HP TouchPad. I always run into the same roadblocks. Almost every time I use a tablet I end up trying to do something like sharing a story to a social network or emailing a photo to someone and I get frustrated because it’s just a lot more efficient to do it on my laptop. Plus, on a laptop I can control the experience a lot better. For example, for social sharing I can shorten the URL with the service that I prefer so I can track analytics or I can quickly and accurately crop and edit the photo the way I want before sending it.

Microsoft thinks it’s got the tablet solution for people like me.

The software giant is building Windows 8 with a full-screen reading and app experience like the iPad (and its competitors) while also offering the ability to jump into a full desktop experience to do the kinds of things that I was just talking about.

I think it’s great that Microsoft is turning its attention to users like me, and naturally I believe there’s an opportunity there. But, there are three big questions marks.

1. How many people want a no-compromise tablet?

Microsoft either believes that current tablet owners would like to do a lot more with their tablets or that there are many more people out there who would buy a tablet if they could do more with it. Or both. Two years ago when Apple first released the iPad, I believed the same thing.

However, usage of the iPad has confirmed that a high percentage of people are mostly reading and viewing things and only occasionally have to do much typing, input, or creation. For these users, the fact that the iPad is so much more convenient and easier to use for viewing things than a laptop far outweighs the fact that it’s a lot less convenient for data input, content creation, and the kind of stuff I mentioned above. For most users, the iPad is good enough for most of the stuff they want to do and it’s a heckuva lot easier to operate than a PC.

Most of them aren’t ditching their computers altogether, but an increasing number of iPad users are spending more time on the tablet and less time on a computer. I think this is the mainstream and these numbers will accelerate in the years ahead. Heavy content creators like myself, programmers, and other kinds of specialists are likely to become the equivalent of CAD workstation users in the PC world. Remember when we all used to spend $2000 or more on a computer tower? Now, the CAD specialists are the only ones doing that.

2. Is Windows 8 doing it right?

In theory, Microsoft is going to offer the best of both worlds. Its ARM-based Windows 8 tablets (the ones running “Windows RT”) will cost a little less and will not run all of the Windows applications that currently run on Windows 7. Meanwhile, the full Windows 8 tablets will run on traditional x86 hardware and will boast the full desktop operating system embedded within the tablet experience.

There are going to be power users who like the idea of having more flexibility and capability in a tablet and the might love the x86 Windows 8 tablets. The challenge for Microsoft is that in trying to have it both ways, it is creating extra complexity that is going to confuse and frustrate a lot of regular users.

For example, instead of making its ARM-based tablets “Metro-only” and focusing on making them a great tablet experience that is separate from the desktop, Microsoft is still falling back on the crutch of the desktop environment for certain settings and utilities. Sure, that will be fine for power users on an x86 Surface tablet with a full keyboard and touchpad, but trying to fiddle with that stuff on a touch-only tablet is going to result in yelps and screams from average users.

While that full desktop environment on a tablet could be the killer feature for power users, it could also be the crutch that kills the Windows 8 tablet experience for everyone else.

3. Are Apple, Amazon, and Google wrong?

What Microsoft is doing in tablets is essentially a more refined version of its original stylus-based Tablet PC approach, adapted for a multitouch world. Microsoft still believes one machine can do it all and can excel at multiple experiences and multiple use cases. With Windows 8, it’s betting heavily on the convergence of tablets and laptops.

Meanwhile, the iPad has mostly been about addition by subtraction. It has purposely removed the complexity of a desktop operating system. Sure, it also threw out a bunch of capabilities along the way. That makes it a deal-breaker for people like me, but the majority of users are shrugging it off. They seem to barely notice or they consider it a reasonable trade-off for a machine that is easy to operate and offers instant-on, long battery life, minimal malware worries, and lots of cheap software.

Amazon’s Kindle Fire and Google’s nascent Nexus 7 follow the same tablet model that Apple has established and both are seeing some success with it. While Microsoft is taking a few cues from that model — like the low-cost software app approach — overall, it is going in a different direction. It is sticking to its original tablet strategy from a decade ago by betting on a more powerful, multi-use device that harnesses all the power of a PC but just delivers it in more friendly and portable hardware.

Bottom line

Most people don’t need a tablet that can also act like a workstation. They just want a tablet that can perform really well as a tablet. Microsoft is building the CAD workstation of tablets. It could be awesome for the people who want that kind of thing and are willing to pay for it.

But, just as people no longer pay over $2000 for computers like the ones CAD workstation professionals use, it’s unlikely that the masses are going to pay $800 or more for a high-end tablet. And while many enterprise companies are going to like the ability to easily connect Windows 8 tablets to their backend Windows infrastructure, the higher price tag and the added complexity of using them could limit the number of users who will get a Windows 8 tablet from the IT department.

Now, if Microsoft changed course and went with a Metro-only, ARM-based Windows 8 tablet that cost less than $500 and could seamlessly connect to Active Directory and other backend Windows systems, then I believe a lot of enterprise businesses and individual business professionals would be interested. But, that’s not the product we’re going to see this fall.

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Apple Is Said to Discuss an Investment in Twitter – NYTimes.com

Apple Is Said to Discuss an Investment in Twitter – NYTimes.com.

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Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter.

Apple has worked Twitter into its computer operating system.

Apple made it easy to send photos from iPhone to Twitter.

Readers’ Comments

While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.

Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private.

There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement. But the earlier talks are a sign that they may form a stronger partnership amid intensifying competition from the likes of Google and Facebook.

Apple has not made many friends in social media. Its relationship with Facebook, for example, has been strained since a deal to build Facebook features into Ping, Apple’s music-centric social network, fell apart. Facebook is also aligned with Microsoft, which owns a small stake in it. And Google, an Apple rival in the phone market, has been pushing its own social network, Google Plus.

“Apple doesn’t have to own a social network,” Timothy D. Cook, Apple’s chief executive, said at a recent technology conference. “But does Apple need to be social? Yes.”

Twitter and Apple have already been working together. Recently, Apple has tightly sewn Twitter features into its software for phones, tablets and computers, while, behind the scenes, Twitter has put more resources into managing its relationship with Apple.

Though an investment in Twitter would not be a big financial move for Apple by any stretch — it has $117 billion in liquid investments, and it quietly agreed to buy a mobile security company for $356 million on Friday — it would be one of Mr. Cook’s most important strategic decisions as chief executive. And it would be an uncommon arrangement for Apple, which tends to buy small start-ups that are then absorbed into the company.

But such a deal would give Apple more access to Twitter’s deep understanding of the social Web, and pave the way for closer Twitter integration into Apple’s products.

Twitter has grown quickly, amassing more than 140 million monthly active users who generate a vast stream of short messages about their lives, the news and everything else. An Apple investment would give it the glow of a close relationship with a technology icon, and would instantly bolster its valuation, which, like that of other start-ups, has languished in the wake of Facebook’s lackluster market debut. In fact, word of the talks comes at a time when some are asking whether expectations for the potential of social media companies have gotten out of hand, and shares of Facebook, Zynga and other companies have wilted.

But Twitter does not need Apple’s cash. Earlier this year, Dick Costolo, Twitter’s chief executive, said the company had “truckloads of money in the bank.”

The truckloads, according to people familiar with the matter, add up to more than $600 million in cash on hand. This comes from the $1 billion in financing it has raised over the years and, more recently, from a healthy flow of advertising revenue.

Regardless, Twitter is widely expected to pursue a public offering within the next couple of years, whether or not it agrees to deals with investors like Apple.

Apple and Twitter are logical partners in some ways. Unlike Facebook or Google, Twitter has no plans to compete with Apple in the phone business or elsewhere. And as Apple has found, social is just not in its DNA.

“Those guys are a great partner,” Mr. Costolo said of Apple in a recent interview. “We think of them as a company that our company looks up to.” Mr. Costolo would not discuss any potential investments or anything else related to the company’s relationship with Apple.

Spokesmen for both Apple and Twitter said on Friday that their companies did not comment on rumors.

If an investment were to happen, Twitter’s chief financial officer, Ali Rowghani, would be instrumental in cementing the deal. Mr. Rowghani joined Twitter in early 2010 after nine years at Pixar Animation Studios, where he worked directly with Steven P. Jobs, Apple’s co-founder.

Ties between Apple and Twitter are strengthening at a time of great uncertainty in the mobile market. Battle lines that seemed clear just a year ago are rapidly blurring as companies push into new areas of the market and clash with former allies.

Facebook, the world’s largest social network, is said to be working on developing its own phone or core software for phones. Similarly, Google acquired Motorola Mobility last year and is now in the business of building phones.

The jumbled landscape reflects the rising significance of mobile, as more consumers neglect their desktops in favor of computing that fits in their pockets. Eager to win on such a critical battleground, technology giants are rushing to control both hardware and software on mobile devices.

The turf wars have fortified alliances and pushed companies to choose sides. Apple’s dealings with Twitter, for instance, began after its relationship with Facebook soured. In 2010, the company was eager to integrate its Ping service with Facebook, but discussions broke down. Mr. Jobs, the Apple chief executive who died last year, told the technology news site AllThingsD that Facebook had demanded “onerous terms that we could not agree to.”

Apple, which had spent months preparing to hook Facebook into iOS, its mobile operating system, swiftly reworked it for Twitter. One former Twitter employee, who described Twitter as the “lucky mistress” in this chain of events, said the partnership was essentially “handed to Twitter on a silver platter.” Ping, in the end, never caught on with users.

For Twitter, the union has proved fruitful. The mobile integration, introduced in late 2011, made it easy for iPhone and iPad users to sling photos, maps and other media directly to Twitter. So far they have generated some 10 billion tweets. And, in recent months, Apple has also incorporated Twitter features into its operating system for computers as well as its advertising service.

The relationship with Apple is so prized at Twitter that the company assigned a vice president, Kevin Thau, to work with Apple full time, according to an Apple employee who asked not to be named.

Apple’s relationship with Facebook has started to thaw. Last month, the company said it would add Facebook features to the next version of its mobile operating system. Still, the two companies are wary of each other. Facebook, which recently began its own “App Center” and is intent on bulking up its mobile revenue, is likely to continue to bump up against Apple.

Analysts are concerned that Apple may fall behind in mobile software because of increasing competition and a lack of social features. And as Apple has shown, software and content can make or break hardware sales.

“Content was a key pillar in the success of the iPhone,” said Al Hilwa, an analyst at IDC. He noted that consumer loyalty to the iTunes library, which many used to store their music collections, helped lift early sales of the phone. “Down the road, social engagement may dictate how consumers spend,” Mr. Hilwa said.

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Nick Wingfield contributed reporting.

 

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Think smartphones are ubiquitous now? Just wait a few years | Charles Arthur | Technology | guardian.co.uk

Think smartphones are ubiquitous now? Just wait a few years | Charles Arthur | Technology | guardian.co.uk.

A South Korean boy uses an iPhone 4

Apple took 73% of mobile handset operating profits in the first quarter of 2012. Photograph: Park Ji-Hwan/AFP/Getty Images

Five years after the first iPhone went onsale, the sales of smartphones – loosely defined as phones that can run third-party “apps”, and access the internet directly – now make up nearly two-thirds of mobile phonessold in western Europe and north America, although only about half of mobile users in both regions own one. (The difference arises because some early smartphone adopters have upgraded a number of times, while many “featurephone” users have not.)

Analyists predict that in two years, 90% of mobile users will have no choice but to own smartphones – even if all they want to do is call and text.

Yet the revolution has had its casualties, with BlackBerry-maker RIM expected to announce a second quarter of losses this Thursday, and the sector’s former dominant player Nokia’s debts downgraded to junk status. Some analysts wonder whether both companies will see the sixth anniversary of the phone that undermined them.

“The iPhone had three big effects,” says Neil Mawston, executive director of the research company Strategy Analytics. “We moved from keyboards and keypads to finger-driven touchscreens; it meant a shift away from the painfully slow mobile phone browser to app stores; and it revolutionised the market by encouraging more use of data, beyond just text messaging.” The fact that the first iPhone contracts offered completely unlimited data use transformed a market where mobile internet connectivity had previously been parcelled in per-megabyte allocations, to screens with tiny displays.

But the real agent of change was the arrival in late 2008 of Google’s Android mobile software, which soon offered the same touch-driven experience, with multiple handset companies – including Korea’sSamsung – vying for the top spot. “Android democratised touchscreens and app stores,” says Mawston. “The iPhone was relatively expensive. Android brought smartphones in at low price points.”

That brought in all sorts of other transformations – particularly the ubiquitous “apps”, without which no company seems to be complete. Android phones now make up more than half of all smartphone sales globally (with Samsung’s making up half of those on its own, outpacingApple).

And Apple has grabbed a huge share of the profit in the mobile market:according to Horace Dediu, who runs the Asymco consultancy, in the first quarter of 2012 Apple grabbed 73% of the handset industry’s operating profits, Samsung 26%, and HTC 1%; meanwhile LG, Motorola, Sony, RIM and Nokia all posted losses.

Even so, the profit in the handset industry has grown enormously, from a total of $5.3bn (£3.4bn) in the first three months of 2009 to $14.4bn (£9.2bn) at the same time in 2012, Dediu points out. Apple has grown its profits hugely – in effect, sucking them out of mobile operators, which have seen their per-user profits diminish even as smartphone use has risen.

They’re not alone in feeling the pinch. Nokia has seen smartphone sales collapse as it struggles to reinvent itself after abandoning its own pre-2007 Symbian software. Some analysts worry it could run short of cash before Microsoft’s new Windows Phone software can revive it.

As for BlackBerry, Mawston says: “Arguably its new handsets in autumn are its last chance. If they’re a hit it will be back on an upward track. Otherwise it will continue downward.”

The economic crunch in many eurozone countries is already showing that the 50% of consumers yet to buy a smartphone will be very different from those who queued up five years ago. “In some countries such as Portugal, most iPhones are sold without a data plan,” says Francisco Jeronimo, smartphones analyst for the research company IDC. “They’re used at home or offices, where people connect to the internet via wifi, because in most European countries and the US – though not the UK – people have to pay extra to get internet data on their phone plan. But if you pay €50 per month for an iPhone, you don’t want to be paying another €20 for the data.”

Even so, Jeronimo sees the market becoming 90% smartphone-based by 2016 (Mawston puts it at 2015): There’s no price point where carriers can make any money with them,” he explains.

Now, Chinese manufacturers such as Huawei and ZTE have begun making smartphones for carriers using Google’s Android for just £100 – an indication of how commoditised the business has become. “They’ll just be used for voice and text,” says Jeronimo.

At the same time, carriers are also trying to inch away from subsidising phone sales, because they make almost no money from selling them, even at the top end.

Ironically, the models on which carriers make the most money are RIM’s BlackBerrys – and the prospects of an Apple-Android (or even Apple-Samsung) duopoly has them worried. What they are hoping is that Nokia will come back with a resilient showing – though it may be 2013 before that happens, on most analysts’ reckoning.

Mawston, meanwhile, is certain that smartphones will almost see off other models, whether users want them or not. “In Europe, all the young and rich segments have purchased one already,” he says. “The older and less wealthy won’t have a choice – they’ll have to buy them. But they’ll tend to go for simpler versions. They’ll use them for voice and text – and the app stores.”

Tablet Shopping Growing, but Retailers Must Keep Up – eMarketer

Tablet Shopping Growing, but Retailers Must Keep Up – eMarketer.

For millions of Americans the tablet is their personal, no-pressure salesperson. “But while consumers are increasingly eager to use tablets to shop, most retailers are failing to meet their expectations,” said Catherine Boyle, senior analyst and author of the new report, “Tablet Shopping Fuels ‘Couch and Pillow’ Commerce.” “Tablet users want to interact, inspect, even ‘play’ with products through their device, and retailers that deliver an immersive, fun experience are the most likely to see their tcommerce sales increase.”

In just over 12 months, tablet ownership has expanded beyond the early adopter set to include nearly all population groups. To reflect this rapid growth in tablet adoption and purchase intent over the past six months, eMarketer has raised its estimate for the number of tablet users in the US. The new forecast projects that the triple-digit growth seen in 2011 will carry through 2012, fueled primarily by the popularity of Apple’s iPad and Amazon’s Kindle Fire, as well as by an expanding selection of low-priced tablets. eMarketer projects more than 20% of US consumers—nearly 70 million Americans—will use a tablet by year’s end, and in three years’ time half of all internet users will be armed with them.

US Tablet Users and Penetration, 2010-2015

Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform providerZmags in January 2012.

Frequency with Which US Tablet Owners Use Their Tablets to Shop, Nov 2011 (% of total)

“Tablets are the boutiques of the online shopping world. Their tactile nature encourages consumers to hold the device close to their bodies. In turn, the tablet delivers a personal, even intimate, shopping environment that enables consumers to connect on a deeper level with what they see on their screens,” said Boyle.

That deeper connection is what differentiates tablet shopping experiences from those on other digital platforms. If a website experience on the tablet falls short of expectations, retailers are likely to feel it in the bottom line—35% of tablet owners surveyed byCompuware in February said poor web experiences on the tablet made them less likely to visit that website on any platform. Nearly the same percentage said they would be less likely to purchase from that company in general.

According to Boyle, “Retailers without a defined tablet strategy are leaving money on the table … Ignoring the growth of tablet shoppers is unwise when optimization and experimentation are low-risk, high-reward propositions.”

This report is available to eMarketer corporate subscription clients only. Total Access clients, log in and view the report now.

SoLoMo (3/3) : Bien exploiter la géolocalisation et les magasins physiques

SoLoMo (3/3) : Bien exploiter la géolocalisation et les magasins physiques.

La géolocalisation semble bien acceptée, pour peu qu’elle apporte des avantages concrets aux mobinautes. De nouvelles synergies peuvent s’établir entre la géolocalisation, le web et les magasins physiques. Les parcours utilisateurs sont à réinventer.

1. Les mobinautes acceptent d’être géolocalisés

Tout d’abord, les utilisateurs sont-ils d’accord pour se laisser géolocaliser lorsqu’une application le demande ? La réponse est «oui» pour près des 2/3 des utilisateurs de l’Internet mobile (Observatoire de l’Internet mobile 2011,SFR Régie / GroupM). Ensuite, les services de géolocalisation qui intéressent le plus ces mobinautes sont, par ordre de préférence :
- les bons plans à proximité pour 53%
- les opérations dans les magasins proches pour 44%
- les informations de quartier pour 44%
- la recherche de contact à proximité (réseaux sociaux) pour 30%.

Les outils permettant la géolocalisation se multiplient, offrant autant de possibilités (Foursquare, Facebook Places, Highligh…).

2. Les femmes préfèrent ce qui est «local»

44% des françaises (et 51% des femmes au foyer) aimeraient que les sites de e-commerce soient équipés d’un service de géolocalisation pour trouver les meilleures offres près de chez elles : c’est l’une des conclusions que révèle l’Observatoire eBay-TerraFemina 2012.

Actives ou au foyer, 97% des Françaises achètent sur Internet, et 52% le font au moins une fois par mois : elles consacreraient 5 heures par semaine aux achats e-commerce (4 heures pour les femmes au foyer). A noter également que 15% des femmes ont déjà acheté via un téléphone mobile et 9% via une tablette.

3. Les tablettes tactiles : utiles aux acheteurs et aux vendeurs

Les tablettes tactiles peuvent contribuer à développer les ventes en magasin. Elles peuvent être mises à disposition et rendre des services habituellement rendus par des bornes interactives – souvent plus coûteuses et moins souples d’usage. Par leur intermédiaire, un client obtiendra des informations complémentaires sur le produit qui l’intéresse. Il pourra également découvrir et acheter un produit disponible à la vente mais pourtant absent du stock.

Pour le vendeur, la tablette tactile est une solution pour répondre aux questions techniques ou commerciales d’un client. Et cela de façon naturelle, rapide et conviviale, dans n’importe quel rayon du magasin. La tablette permet aussi de faire du co-browsing en associant vendeur et client, et peut se révéler déterminante pour vendre des produits complexes ou coûteux. Une liaison wifi gratuite pour la clientèle peut être mise à disposition.

4. Créez votre stratégie web to store

Comment faire venir en boutique des clients qui se situent à proximité ? De nombreuses solutions existent : parmi les plus simples, on peut noter la publication des promos, par exemple, sur Twitter ou Facebook. Il est également possible d’offrir un service de «click and collect», c’est-à-dire de vente sur Internet avec livraison en magasin.

A noter également, l’existence sur le marché d’outils de type Store Locator qui permettent de faire remonter les coordonnées physiques de vos magasins lors d’un search. Des infos complémentaires, telles que la disponibilité du produit en magasin, peuvent être également présentées sur le mobile du client.

5. Donnez la priorité à votre communication multicanal

Certes, le côté hype du m-commerce peut être attractif, tant pour l’entreprise innovante que pour un certain segment de clientèle. Mais si vous privilégiez l’impact, mieux vaut d’abord concentrer vos efforts sur la mise en place d’une communication multicanale efficace et cohérente, comme le recommande l’institut Forrester (European online retail : five trends to watch in 2012).

6. De nouvelles possibilités avec le NFC

Le mobile scanning va connaître une nouvelle dimension avec l’arrivée progressive des lecteurs NFC (Near Field Communication ou communication en champ proche) sur les téléphones mobiles – l’année 2012 étant celle du déploiement à grande échelle de cette technologie.

Grâce à elle, l’utilisateur approche son téléphone à quelques centimètres d’un dispositif NFC, qu’il s’agisse d’un terminal ou d’une simple pastille collée sur une surface quelconque dans le magasin. Nice et Strasbourg bénéficient d’ores et déjà de ces solutions (Cityzi), y compris pour effectuer certains paiements.

Les tablettes dépasseront les smartphones en 2013 – High-Tech – Actualité – Trends.be

Les tablettes dépasseront les smartphones en 2013 – High-Tech – Actualité – Trends.be.

lundi 21 mai 2012 à 15h30

Le trafic sur tablettes a augmenté 10 fois plus vite que le trafic sur smartphones, selon une étude d’Adobe. La part des tablettes dans la contribution au trafic Web augmente à un rythme dépassant 300 %.

© Thinkstock

Le rapport Adobe Digital Index compare les différences en termes d’adhésion et de trafic Web à l’échelle mondiale selon le terminal utilisé par les internautes : tablette, smartphone ou ordinateur personnel. Conclusion : d’ici le début de 2013, les tablettes généreront davantage de trafic Web que les smartphones. En outre, le grand public trouve la navigation sur le Web à partir d’une tablette presque aussi agréable que sur PC.
«Les résultats de l’étude indiquent que les tablettes sont désormais un canal qui se démarque nettement des smartphones, analyse l’éditeur Adobe Systems. Tandis que les applications représentent de fait un élément porteur et essentiel de toute stratégie mobile, les entreprises auraient tout intérêt à investir dans l’optimisation de leurs pages Web mobiles pour les utilisateurs de tablettes qui sont en pleine essor.»
Les principales conclusions du rapport d’Adobe
1. Utilisation des tablettes pour surfer. «Au cours des deux premières années suivant leur introduction sur le marché, l’utilisation des tablettes pour naviguer sur le Web a augmenté presque 10 fois plus vite que celle des smartphones et connu un taux de croissance supérieur à 300 % l’année dernière. Cette évolution rapide est liée à la supériorité des ventes de tablettes et au chiffre démesuré des consultations de sites Web à partir de ce terminal, loin devant les smartphones.»
2. Part des tablettes dans le trafic Web. Elle «dépassera la navigation depuis les smartphones d’ici le début de l’année 2013 et atteindra 10 % du trafic web total en 2014».
3. Le PC toujours plus utilisé que les tablettes. «Bien que le grand public juge la navigation sur tablette presque aussi agréable que sur PC, les internautes utilisent trois fois plus souvent leur ordinateur personnel pour consulter des sites Web.»
«A l’heure où les entreprises se mettent à repenser leurs contenus numériques pour y intégrer les stratégies mobiles, les tablettes sont en passe de devenir le terminal le plus prisé du public, commente Brad Rencher, senior vice president et general manager d’Adobe Digital Marketing Business. Les directeurs marketing spécialisés dans le numérique ont raison de privilégier l’optimisation de leur contenu numérique et leurs initiatives marketing en mettant l’accent sur les tablettes, car c’est ce que le public réclame.»
Trends.be

Une version de LinkedIn désormais adaptée pour l’Ipad – ICTjournal

Une version de LinkedIn désormais adaptée pour l’Ipad – ICTjournal.

Représentant désormais 22% de son trafic total, le trafic sur appareils mobiles du réseau est en pleine expansion.

Après avoir rafraîchi ses applications mobiles existantes, désormais disponibles en 13 langues, LinkedIn annonce sa première application pour iPad. Cette dernière est gratuite et disponible en anglais uniquement pour le lancement.

Conçue comme un hub pour les connexions business, les news et les réseaux sociaux, trois sections principales sont accessibles depuis l’écran d’accueil. Tout d’abord, l’écran «All Updates» donne un aperçu concentré des informations professionnelles et des news, sous la forme d’un Flipboard à feuilleter. Sont notamment intégrés à ce dernier les statuts Twitter de ses contacts. Cette section renferme en outre une nouvelle fonction calendrier, également disponible sur les apps pour iPhone et Android, qui synchronise les informations personnelles des personnes à rencontrer avec les rendez-vous. L’écran «You» donne accès à son profil, connections et activités; il est possible de mettre à jour son statut est de classer ses contacts, ainsi que d’avoir un aperçu des consultations de sa page. Enfin le «Inbox» réunit les invitations et les messages sur un double écran, avec une boîte dédiée à chacun sur la gauche et les détails sur la droite.

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