Blog Archives

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan. Le géant américain des médias et du divertissement Disney a annoncé mardi le lancement d’un nouveau service de visionnage en ligne et mobile

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Posted in Marketing/Advertising x Facts/Figures

One Of The Biggest Stories To Watch In 2013

One Of The Biggest Stories To Watch In 2013. For years, people have been predicting the death of Microsoft’s Windows dominance. And in the last two years, it’s finally happened. The rise of iOS and Android have made Microsoft’s operating system significantly less important.

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Posted in Apple, Ipad

Les tablettes, les cadeaux stars de Noël – High-Tech – Actualité – Trends.be

Les tablettes, les cadeaux stars de Noël – High-Tech – Actualité – Trends.be. lundi 26 novembre 2012 à 14h06 Il devrait se vendre autant de tablettes de que téléviseurs en décembre, cette année, selon Gfk. Elles rapporteront autant que les

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Posted in Apple, Ipad

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic. By Jason Hiner July 26, 2012, 10:18 AM PDT Takeaway: If you haven’t realized it yet, Microsoft is trying to do something different in tablets. But, the

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing

Apple Is Said to Discuss an Investment in Twitter – NYTimes.com

Apple Is Said to Discuss an Investment in Twitter – NYTimes.com. <nyt_byline style=”font-family: georgia, ‘times new roman’, times, serif; font-size: 10px; line-height: 15px; text-align: left; background-color: rgb(255, 255, 255); “> By EVELYN M. RUSLI and NICK BILTON Published: July 27, 2012    

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Posted in Apple, Twitter

Think smartphones are ubiquitous now? Just wait a few years | Charles Arthur | Technology | guardian.co.uk

Think smartphones are ubiquitous now? Just wait a few years | Charles Arthur | Technology | guardian.co.uk. Charles Arthur guardian.co.uk, Wednesday 27 June 2012 16.04 BST Apple took 73% of mobile handset operating profits in the first quarter of 2012. Photograph:

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Posted in Apple, Ipad

Tablet Shopping Growing, but Retailers Must Keep Up – eMarketer

Tablet Shopping Growing, but Retailers Must Keep Up – eMarketer. For millions of Americans the tablet is their personal, no-pressure salesperson. “But while consumers are increasingly eager to use tablets to shop, most retailers are failing to meet their expectations,”

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Posted in Apple, Ipad

SoLoMo (3/3) : Bien exploiter la géolocalisation et les magasins physiques

SoLoMo (3/3) : Bien exploiter la géolocalisation et les magasins physiques. La géolocalisation semble bien acceptée, pour peu qu’elle apporte des avantages concrets aux mobinautes. De nouvelles synergies peuvent s’établir entre la géolocalisation, le web et les magasins physiques. Les

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Posted in Social Media, SoLoMo

Les tablettes dépasseront les smartphones en 2013 – High-Tech – Actualité – Trends.be

Les tablettes dépasseront les smartphones en 2013 – High-Tech – Actualité – Trends.be. lundi 21 mai 2012 à 15h30 Le trafic sur tablettes a augmenté 10 fois plus vite que le trafic sur smartphones, selon une étude d’Adobe. La part

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Posted in Apple, Ipad

Une version de LinkedIn désormais adaptée pour l’Ipad – ICTjournal

Une version de LinkedIn désormais adaptée pour l’Ipad – ICTjournal. Représentant désormais 22% de son trafic total, le trafic sur appareils mobiles du réseau est en pleine expansion. Après avoir rafraîchi ses applications mobiles existantes, désormais disponibles en 13 langues, LinkedIn

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Posted in Facebook, Social Media

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AMMA AWARDS 2013
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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