B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. In fact, more marketers are now allocating larger budgets and time to implement and experiment with content marketing strategies than ever before.
Twitter and LinkedIn use different metrics to report activity on their sites, measuring monthly active users (MAUs) and monthly unique visitors (MUVs), respectively. This makes user growth comparisons between the two social networks difficult.
However, comScore tracked MUVs in the U.S. for a number of top Web properties, including Twitter and LinkedIn, and from this, we can get a sense of how their traffic (from those ages 18 and older) stacks up against one another:
- LinkedIn had 63.4 million adult MUVs from the U.S. in September 2013, an increase of 35% from one year ago.
- Twitter had 62.6 million adult MUVs from the U.S. in September 2013, an increase of 10% from one year ago.
So not only has LinkedIn surpassed Twitter for unique visitor traffic among adults in the U.S., but it is also growing at a much faster rate.
Keep in mind, comScore’s focus on Internet users ages 18 and older does not play to Twitter’s strengths. Twitter is favored by younger users, whereas LinkedIn is primarily used by adults.
Nonetheless, it’s an important side-by-side comparison of how two major social networks stack up in the U.S., where a substantial share of social media advertising is purchased. The snapshot among adult Internet users is also useful since many advertisers target this group because of their spending power.
comScore’s Vice President of Industry Analysis Andrew Lipsman told us they track site traffic using MUVs because it includes traffic from non-registered users and excludes visitors who register multiple accounts (thus duplicating the number of active users).
From an international standpoint, things look much brighter for Twitter, compared to LinkedIn. We know that Twitter is adding new international users at a faster rate than U.S. users. International MAUs grew 41% year-over-year in the third quarter, compared to 33% in the U.S., the company reported, and reached 232 million global MAUs.
In its third quarter earnings, LinkedIn reported 29% growth in global MUVs over the previous quarter. comScore’s data helps us pin some of that growth on the U.S. market. We attributed LinkedIn’s strong third quarter visitor growth and earnings to an uptick in mobile usage, as well as the success of LinkedIn’s Influencer program, which non-registered members/users can access. LinkedIn averaged 184 global MUVs in the third quarter.
Gone are the days when your career is confined or bound to a set schedule. Now, the opportunity to change your career trajectory can happen anywhere, at any time. People are cultivating their goals and aspirations on the go, and finding that their career is more satisfying when it transcends what they do from 9-5. Your professional identity can span beyond the desk we sit in now, to where we aspire to be perhaps five, or even ten years from now.
Whether you’re at your office in Denver, standing in line at a coffee shop in Dubai, or on your couch at home — the LinkedIn experience and knowledge flow is seamless from one device to the other, and from one timezone to the next. When you combine the unique business knowledge accessible on LinkedIn with the power of a global professional network, you can turn an aspiration into a reality. And we want to help make each of your professional moments matter — whenever and wherever you may be.
Today in San Francisco, at our live press event, we shared that in the third quarter of 2013, mobile accounted for 38% of unique visiting members. In some markets, it has eclipsed 50% and members who use LinkedIn on mobile and desktop are 2.5 times more active than those that use desktop only. We believe mobile plays an integral role in the changing landscape of work and here are three ways we plan to make LinkedIn an indispensable part of your daily professional life:
- Reinvent: The mobile landscape changes and evolves at a remarkable speed. Resting on our laurels is not an option. Our teams work hard to remain vigilant, nimble and adaptable. That’s why we have completely reimagined LinkedIn app for iPad this morning and why we’ll continue to innovate and bring fresh new and modern experiences to your fingertips.
- Redefine: Not all professionals are the same and the definition of “work” is evolving. Work is no longer tied to a desk. Today, work is a recruiter out in the field being able to quickly respond to a candidate’s application or a sales professional managing their relationships on the go. The way our members are engaging with mobile is changing and different apps for different needs makes sense. Last week, we introduced a brand new mobile experience tailored for recruiters and today, we previewed on stage a completely integrated Pulse and LinkedIn experience, personalized around the professional news you care about and the topics that matter most to you. We look forward to launching the new Pulse experience very soon.
- Reimagine: LinkedIn’s growth has been very strong, but it’s our continued expansion into new areas that is the most exciting. As we look at the different expectations of mobile compared to desktop, we have an opportunity to change the way people think about how LinkedIn can help you advance your career or take you to the next level. And today, we’re excited to unveil how we believe we can transform your inbox with the power of LinkedIn through the launch of LinkedIn Intro. Giving you quick access to everything you need to know about someone right within the email will be a game-changer for how you manage your inbox – where we spend 28% of our day.
We believe LinkedIn can power every professional moment you have, whether it is on the road, in the office and everywhere in between. We want to help you make the these moments matter, productive, and seamless.
Throughout the day, you’ll hear more from our team about the specific launches of LinkedIn app for iPad and LinkedIn Intro, so keep checking the LinkedIn Blog for more details, and we look forward to continue bringing you a great LinkedIn experience across all devices and platforms.
Are you looking for latest Social Media stats of 2013? How many users on Facebook? How many tweets per day on Twitter? How many users still login to Google+ and upload GIFs? How many Linkedin company pages are there? Which is the most popular brand on Instagram? Is Pinterest still about 80% female users? You are at the right place.
Here is an interesting info graphic done by Digital Insights that covers all latest Social Media facts, figures, numbers and statistics of 2013. Some of the most fascinating facts are mentioned here-
74% of marketers believe Facebook is important for their lead generation strategy
28% of Retweets on Twitter are due to inclusion of “please RT!”
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
42% update their profile information regularly on LinkedIn
Every second 8000 users like some or other photo on Instagram
80% of total Pinterest’s pins are re-pins
4.2 billion people use mobile device to access social media sites
Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC
More than 23% of marketers are investing in blogging and social media