Blog Archives

The Digital Age requires a rethink about traditional strategy: Evolution of technology and business (Accenture External Material)

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Posted in Marketing/Advertising x Facts/Figures

Havas Media dévoile sa Data Room: 2MV Data Consulting

Véritable Data Room au cœur de l’activité d’Havas Media, 2MV (Media & Marketing Value) Data Consulting proposera une offre inédite de prestations à valeur ajoutée immédiate basée sur l’analyse intelligente et opérationnelle de la data, au bénéfice d’une meilleure efficacité

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Posted in Marketing/Advertising x Facts/Figures

History of marketing

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Posted in Marketing/Advertising x Facts/Figures

25% of americans only use mobile to access internet (50 Amazing Facts About Mobile)

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New Job/New Role – Chief Marketing Technology Officer – Infographic

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Big Data & Marketing – Perfect Match (Terradata Infographic)

Dans l’infographie présentée ci-dessous, Teradata montre que les professionnels du marketing dépendent de plus en plus de la donnée. Ils sont 75% à utiliser les données clients issues du CRM comme par exemple la satisfaction, les interactions (search, display, email,

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The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar. Vala Afshar CMO and Chief Customer Officer, Enterasys Networks Houston, we have a problem – a social business strategy problem. The era of social networking started in the

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Posted in Social Media, Social Network

18 Useful Internet Marketing Statistics that You Can’t Ignore

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agenceOuiMarketing ….

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Big Data and advanced analytics

de McKinsey Chief Marketing & Sales Officer Forum le 19 décembre 2012 Big Data is plenty big, and it’s getting bigger. By using advanced analytics, companies are figuring out how to turn that data into value, sales, and growth to beat out the

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
14 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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