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Satya Nadella’s first interview as CEO of Microsoft

Publiée le 4 févr. 2014 Satya Nadella’s first interview as CEO of Microsoft, at the company’s campus in Redmond, Wash. Learn more about Satya at http://msft.it/msceo

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Posted in Marketing/Advertising x Facts/Figures

Microsoft’s Ballmer retiring in 12 months… VIDEO: Remember 10 years ago: “I love this Company”

REDMOND, Wash. — Aug. 23, 2013 — Microsoft Corp. today announced that Chief Executive Officer Steve Ballmer has decided to retire as CEO within the next 12 months, upon the completion of a process to choose his successor. In the

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Posted in Marketing/Advertising x Facts/Figures

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic. By Jason Hiner July 26, 2012, 10:18 AM PDT Takeaway: If you haven’t realized it yet, Microsoft is trying to do something different in tablets. But, the

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat. John Koetsier TechCrunch is reporting insider information that the big and much-anticipated Microsoft announcement tomorrow is an e-reader and streaming media tablet produced in conjunction with Barnes & Noble. If that’s true

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Posted in Microsoft

Microsoft ‘to launch tablet to compete with iPad’ | Technology | The Guardian

Microsoft ‘to launch tablet to compete with iPad’ | Technology | The Guardian. Event invitation to journalists leads to speculation that Microsoft plans to take on Apple’s dominance with own-brand tablet Share66 http://platform.twitter.com/widgets/tweet_button.1338995330.html#_=1339960092777&count=horizontal&counturl=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2012%2Fjun%2F17%2Fmicrosoft-tablet-compete-ipad-apple&id=twitter-widget-0&lang=en&original_referer=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2012%2Fjun%2F17%2Fmicrosoft-tablet-compete-ipad-apple&related=guardiantech&size=m&text=Microsoft%20'to%20launch%20tablet%20to%20compete%20with%20iPad'&url=http%3A%2F%2Fgu.com%2Fp%2F38ce8%2Ftw&via=guardian https://plusone.google.com/_/+1/fastbutton?bsv=pr&url=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2012%2Fjun%2F17%2Fmicrosoft-tablet-compete-ipad-apple&size=medium&count=true&origin=http%3A%2F%2Fwww.guardian.co.uk&hl=en-GB&jsh=m%3B%2F_%2Fapps-static%2F_%2Fjs%2Fgapi%2F__features__%2Frt%3Dj%2Fver%3DC3gMxNHYp0E.fr.%2Fsv%3D1%2Fam%3D!rFmBCPi40VqIDfp2cA%2Fd%3D1%2Frs%3DAItRSTNtba_fwu1cPVsKtdIBy1r40dDTiA#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Conload&id=I0_1339960091074&parent=http%3A%2F%2Fwww.guardian.co.uk Email Charles Arthur, technology editor guardian.co.uk, Sunday

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Posted in Ipad, Microsoft

Microsoft buys Yammer for $1.2 billion – CBS News

Microsoft buys Yammer for $1.2 billion – CBS News. By Erik Sherman (Credit: Erik Sherman) (MoneyWatch) Microsoft (MSFT) has agreed to acquire enterprise social networking company Yammer for $1.2 billion, according to a report in the Wall Street Journal. The move extends Microsoft’s

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Posted in SoLoMo

Daily Wrap: 5 Biggest Surprises of 2011 and More

Daily Wrap: 5 Biggest Surprises of 2011 and More. 1. Google Does Social: Google+ Back in January, nobody expected any company to challenge Facebook’s dominance of social networking. Next to Facebook’s All-American quarterback, MySpace was too flakey, Twitter too geeky

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Posted in Facebook, Social Media, SoLoMo, Tech Innovation

Smartphones : bataille de titans au pied du sapin !

Smartphones : bataille de titans au pied du sapin !. DR Qui du nouvel iPhone, du Galaxy Nexus, des futurs Nokia ou du Motorola sera le best-seller de ce Noël ? C’est la place de numéro un du marché qui

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Posted in Android, Apple, BlackBerry, Mobile Apps, Mobile Marketing

Windows Phone Marketplace now populated by 25,000 apps, speeding up rate of growth — Engadget

Windows Phone Marketplace now populated by 25,000 apps, speeding up rate of growth — Engadget. By Vlad Savov posted Jul 1st 2011 9:05AM It’s not just Apple’s App Store striding past milestones today, Microsoft’s Windows Phone Marketplace has also rounded

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Posted in Android, BlackBerry, Microsoft, Mobile Apps, Mobile Marketing

Facebook reportedly taking Skype relationship further with video chat — Tech News and Analysis

Facebook reportedly taking Skype relationship further with video chat — Tech News and Analysis.   Though Facebook was ultimately not in the mix to buy Skype, the relationship is still going strong and will reportedly result in Skype’s video chat

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Posted in Facebook, Mobile Marketing, Social Media

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AMMA AWARDS 2013
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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