Daily Wrap: 5 Biggest Surprises of 2011 and More

Daily Wrap: 5 Biggest Surprises of 2011 and More.

1. Google Does Social: Google+

Back in January, nobody expected any company to challenge Facebook’s dominance of social networking. Next to Facebook’s All-American quarterback, MySpace was too flakey, Twitter too geeky and Apple too snobby. As for Google, when it came to social it was like the class nerd who kept asking girls out and getting rejected: Orkut, Buzz, Wave were just three of its (relative) failures. Google couldn’t get social right. So when people began to hear of the next Google attempt at social, something called Circles that ReadWriteWeb got the scoop on in March, the natural reaction was to dismiss it.

Yet when Google+ officially launched at the end of June, it surprised everyone by how good it was. The circles concept enabled people to easily group people, the video chat “hangouts” were a popular innovation, and Google+ integrated with other Google products extremely well. Most surprising of all? It got rapid uptake, climbing to over 40 million users within months. Google+ may not be the winning quarterback of social networking – that’s still Facebook – but it achieved the touchdown of the year on the Social Web.

2. Microsoft Does Touchscreen… on Desktops: Windows 8

Microsoft is not known for surprising people, but the latest version of its Windows operating system featured an unexpected development. Touchscreen would be integrated into the Windows UI. Windows 8, Microsoft announced in June, will be used across a wide range of computing devices – PCs, laptops, tablets and more. One OS for all of those devices. This runs counter to Apple’s philosophy, which has separate OS’s for its desktop / laptops (Mac OS X) and tablets / mobile phones (iOS).

Whether or not touchscreen on a desktop computer is actually a good idea remains to be seen. But it’s a brave move and – if it works – will show that the old dog Microsoft still has some tricks.

3. Facebook Does Beautiful Design: Timeline

Facebook showed this year that it too still has the capacity to change things up, with the September announcement of a radical new design for its profile page. The Timeline turns your profile from a status-focused Wall into a colorful chronology of your life.

It’s still being debated whether this move will please the majority of Facebook’s users. That’s because Timeline is not yet widely deployed, nearly 3 months after its developer release launch. It was made available in my home country of New Zealand last week, so we’ll soon find out if it delights Facebook users all around the world.

4. Amazon Does Tablets: Kindle Fire

Amazon had a strong 2011. It’s often now discussed as one of the “big 4″ of Internet companies, along with Google, Apple and Facebook. In part that’s because of Amazon’s impressive track record of innovating new products: EC2 and the Kindle are two examples from recent years. This year Amazon surprised us again, with an entry into the tablet market currently dominated by the iPad. The Kindle Fire, announced late September, is smaller and costs less than half of what the iPad retails for. Already it’s proving popular, although not without some teething problems.

5. Björk Does Apps: Biophilia

Finally, here’s a wonderful example of how a smartphone or tablet app can take you by surprise and delight you. In August I reviewed the new album by Iceland’s greatest export, Björk. Billed as the world’s “first app album,” it’s an iPad and iPhone app featuring 10 songs. Each song is accompanied by an interactive app. The “mother” app is called Biophilia, which is the name of the album. That is available free on iTunes, but the ‘song’ apps then cost $1.99 each and are bought from within the main app. The first song, ‘Cosmogony,’ is included free.

In an age where musicians are having to find new ways to release their music and make money from it, Björk showed that apps are one way to adapt and thrive. Apps are also a lot of fun for music consumers.

Smartphones : bataille de titans au pied du sapin !

Smartphones : bataille de titans au pied du sapin !.

DR

Qui du nouvel iPhone, du Galaxy Nexus, des futurs Nokia ou du Motorola sera le best-seller de ce Noël ? C’est la place de numéro un du marché qui se joue.

C’est une bataille de titans qui va se jouer au pied du sapin. À deux mois des fêtes de Noël, les lancements s’accélèrent dans la téléphonie mobile. Après l’iPhone 4S dévoilé par Applele 4 octobre, Motorola a présenté mardi son Droid Razr, quelques heures plus tard Samsung et Google ont exhibé le Galaxy Nexus. La semaine prochaine, c’est au tour de Nokia de lever le voile sur ses premiers smartphones équipés de Windows Phone, le logiciel de Microsoft. « Le marché est clairement plus encombré. Il y a deux, trois ans, il n’y avait qu’un téléphone incroyable, l’iPhone, aujourd’hui il y en a au moins quatre », observe Neil Mawston, du cabinet Strategy Analytics.

La place de leader des smartphones est en jeu : le finlandais l’a perdue au printemps après une décennie de règne, au profit d’Apple, qui l’a sans doute cédée à son tour à Samsung au troisième trimestre. Le sud-coréen a même sans doute détrôné Nokia comme numéro un du marché mobile dans son ensemble selon ABI Research.

Toutefois, rien n’est joué pour le crucial trimestre de fin d’année. Trois ans tout juste après la sortie du premier modèle sous Android, le G1, fabriqué par HTC, le système d’exploitation de Google est désormais prépondérant, avec plus de 43 % du marché. « Dans le camp Android, il y a trop de produits qui se bousculent sur le marché, ils vont finir par se concurrencer entre eux », observe Carolina Milanesi, du cabinet Gartner.

Présenté par Samsung comme son « produit stratégique pour la saison des fêtes », le Galaxy Nexus, que l’on peut « déverrouiller d’un sourire » grâce à la technologie de reconnaissance faciale, est le seul smartphone équipé de la toute dernière version d’Android, Ice Cream Sandwich, et risque de faire de l’ombre au Droid Razr, qui n’aura cette version que début 2012. « Les opérateurs vont choisir un produit mais pas trois ou quatre avec les mêmes caractéristiques », fait valoir l’experte de Gartner.

Motorola, dont l’acquisition par Google doit être finalisée d’ici fin 2011 ou début 2012, « n’aura droit à aucun traitement de faveur » et sera « piloté à distance respectable » a déclaré mercredi Andy Rubin, le responsable du mobile et d’Android chez Google, en marge de la présentation du Nexus. « C’est un message envoyé aux autres fabricants, Google aime promouvoir la concurrence au sein de l’écosystème Android », décrypte l’expert de Strategy Analytics.

Plus que la surenchère sur la taille de l’écran, la finesse, la vitesse ou le nombre d’applications, la différence risque de se faire sur le prix : celui de Nexus n’est pas connu, celui du Droid Razr en Europe non plus. Or « l’iPhone 4S et les anciens modèles aux prix abaissés mettent Apple en position de réaliser un trimestre monstre », estime Kevin Burden d’ABI Research. Plus de 4 millions d’iPhone 4S vendus en trois jours dans sept pays, cela relativise les 10 millions de Galaxy SII en cinq mois. Les analystes tablent sur 25 à 28 millions d’iPhone sur le dernier trimestre.

Le « come back »

« Ce sera une compétition très serrée au dernier trimestre, Apple et Samsung seront au coude à coude » prédit Neil Mawston. Mais quid de Nokia ? Le finlandais « se trouve à un tournant, il faut qu’il impressionne le marché avec ses Windows Phone. Il peut rebondir, il possède une marque connue et un bon système de distribution », considère cet expert. Même optimisme mesuré chez sa consoeur de Gartner « Nokia peut faire un vrai come-back car les opérateurs commencent à s’inquiéter de leur dépendance à Apple et à Google et perçoivent moins Microsoft WP7 comme une menace en termes d’écosystème ».

Windows Phone Marketplace now populated by 25,000 apps, speeding up rate of growth — Engadget

Windows Phone Marketplace now populated by 25,000 apps, speeding up rate of growth — Engadget.

By Vlad Savov posted Jul 1st 2011 9:05AM

It’s not just Apple’s App Store striding past milestones today, Microsoft’s Windows Phone Marketplace has also rounded a notable marker in its development. Specifically, it’s now reported to have passed 25,000 apps by one site tracking comings and goings within it, though that figure’s up for debate as the other WP7 apps tracker still lists the total at just under 25k. The main point is that the WP7 ecosystem is growing, and faster than previously at that — it took until the end of March to accrue 11,500 apps, a span of five months from its launch, whereas the last 13.5k have come in the brisker period of three months. Provided this acceleration continues, and there’s no reason to expect it’ll slow down with Mango on the horizon, Microsoft’s mobile OS reboot promises to be in pretty competitive shape in time for its first anniversary — a notable feat considering how far behind WinMo had fallen. Perhaps RIM can use this as an instructive example?

[Steve Ballmer image courtesy of Reuters]

Facebook reportedly taking Skype relationship further with video chat — Tech News and Analysis

Facebook reportedly taking Skype relationship further with video chat — Tech News and Analysis.

 

Though Facebook was ultimately not in the mix to buy Skype, the relationship is still going strong and will reportedly result in Skype’s video chat service finally coming to Facebook next week. TechCrunch reports  that Facebook’s “awesome” announcement July 6 will include word that desktop Facebook users will be able to conduct video calls via Skype.

The details are little hazy about how it all comes together and whether Facebook users will need to download the Skype client for the computer, but TechCrunch said it will be an in-browser experience for users. If true, it makes a lot of sense and is something we’ve talked about before during speculation about a potential acquisition or partnership.

Facebook has been growing as a communications service, with its unified inbox and its instant messaging service. And it has been looking to branch out with its purchase of messaging app Beluga and its commenting plugin. Integrating Skype will allow it to take the next step in interaction, which is increasingly turning to video chat. Apple has helped accelerate video chat with its FaceTime technology, and now video conferencing is becoming a crowded market.

By getting on board with Skype, Facebook can also blunt some of the advances of Google+, which has a slick group video chat feature called Hangouts. Om remarked at the Google+ launch that Hangouts could bring Skype to its knees. Combining with Facebook could help avoid that fate. It’s unclear if Skype on Facebook would include free group video chats, which is a premium feature on Skype, but it could easily be an option. Skype service could also be a big boost for Facebook’s mobile app if the service is eventually integrated.

Video chat integration would further strengthen Skype and Facebook’s relationship. Skype has added Facebook integration into its software, allowing people to instant message, tap their Facebook contacts and “like” or comment on a friend’s Facebook status. That allowed Facebook to appeal to Skype’s base, which currently numbers 170 million connected users. By getting onto Facebook’s platform and reaching its more than 700 million users, Skype can further realize its larger ambitions to be on all screens, from mobile to TV sets.

Together, they can keep users from spending time on other sites and services. This becomes more important with competition from Google, which has the potential to tie up more user time with Google+ in combination with its existing properties. With Skype now a Microsoft property, there’s additional logic to a partnership with Facebook, which Microsoft has a small stake in. Together, all three are better positioned to contain Google as it continues to grow.

We still have to see if this pans out, but again, this seems like a logical and expected step. By bringing Skype into Facebook, it lets both get what they want. And it shows that Facebook didn’t have to buy Skype to get what it needs.

Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer

Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer.

Facebook becomes No. 3 ad-selling company in US

More than two-thirds of US online ad spending will go to just five companies in 2011, eMarketer estimates, up from 63% in 2009 and expected to increase further next year.

The consolidation of the ad market is uneven, though, with Google taking nearly 41% of all ad dollars and Yahoo! and AOL losing share. Facebook, boosted by display advertising, will get 7% of US online ad spending this year, pushing past Microsoft to become the third-largest ad-selling company in the country.

Google’s gains are being driven largely by search. Search revenues will be up 23.6% at the site this year, and Microsoft’s revenues will grow even more quickly. Search dollars at Yahoo! and AOL will continue their downward trend.

“Microsoft’s solid growth rates are due to the overall efficiency of the Bing search engine in delivering relevant results to searchers, as well as the company’s marketing of Bing to encourage more usage,” said David Hallerman, eMarketer principal analyst. “But Google’s lesser growth represents a more than $2 billion increase this year, compared to only an estimated $322 million increase for Microsoft.”

This growth will mean Google takes more than three in every four search ad dollars spent in the US this year—a proportion that will rise further next year. Microsoft’s gains put it at only 8% of the market. Overall, the four largest search engines account for nearly 94% of the $14.38 billion search ad market.

“Search has become a duopoly dominated by Google, with Microsoft’s Bing and Bing-powered engines (Yahoo!) in a strong but distant second position,” said Hallerman. “The network effect keeps Google on top—the more users a search engine has, the more advertisers it attracts, which in turn can attract more users, and so on. But Microsoft is gaining both search query and market share.”

“Further, Microsoft’s deal with Yahoo! has not yet helped the latter company,” Hallerman added. “Google has benefited from the delayed fruition of the search alliance, steadily gaining market share as the alliance’s combined share has remained relatively flat.”

Skype, Mobistar : les entreprises reprennent leur shopping

http://trends.rnews.be/fr/economie/opinion/chronique-economique/skype-mobistar-les-entreprises-reprennent-leur-shopping/opinie-1195009171300.htm#

Même si ce n’est pas encore le temps des soldes, les entreprises ne se gênent pas pour faire leur shopping. Hier encore, Microsoft a annoncé qu’il avait conclu un accord avec Skype, le spécialiste de la téléphonie par Internet, pour l’acheter au prix de 8,5 milliards de dollars en cash.

Quasiment au même moment, la Bourse de Bruxelles a vu le cours de Mobistar clôturer en hausse de presque 4 %. France Télécom, la maison mère de l’opérateur belge, effectue en ce moment une revue de son portefeuille européen d’actifs. Elle cherche à faire le ménage dans ses actifs et pourrait donc très bien se séparer de Mobistar. La raison principale d’une éventuelle vente de Mobistar serait le fait que la Belgique ne serait plus un marché stratégique pour France Télécom, dans le sens où c’est un marché mature et donc de faible croissance.

Hier encore, l’agence d’informations financières Reuters pensait savoir que des fonds d’investissement anglo-saxons, Blackstone et KKR, étudieraient le dossier pour racheter la participation majoritaire de France Télécom dans Mobistar.

Là encore, il ne s’agit pour le moment que de rumeurs, et certains doutent de la viabilité d’une telle opération. Ces fonds auraient des difficultés à réaliser un rendement à deux chiffres sur une telle acquisition. Encore moins sur un horizon de temps de cinq ans, qui est généralement celui de ces fonds d’investissement.

Ce qui semble certain, en revanche, c’est que la participation de 52,9 % de France Télécom dans le capital de Mobistar pourrait s’élever à 3 milliards d’euros sur la base du cours actuel. Ce serait donc le prix à payer pour prendre possession des 4 millions d’abonnés de Mobistar. Affaire à suivre.

Event Report: The Sentiment At Microsoft Convergence 2011 « A Software Insider’s Point of View

Event Report: The Sentiment At Microsoft Convergence 2011 « A Software Insider’s Point of View.

Microsoft Convergence kicked off over the weekend in Atlanta, GA at the Georgia World Congress Center.  With an anticipated increase in attendance, many new product announcements, and a technology refresh cycle in play, attendees seemed upbeat.  The event kicked off in true tradition including the must attend Randy and Andy (IBIS, Inc) welcome party.  Anticipated cloud announcements, new features, and industry extensions dominate discussions among partners.  Through a survey of over 60 customers, we found the following observations:

• Customers expect to upgrade ERP and CRM in 12 to 18 months. Good news for Microsoft partners.  Most ERP and CRM customers plan to upgrade within the next 12 to 18 months (see Figure 2).  Many plan to upgrade ERP (18.0%) and CRM (13.1%) in the next 6 to 12 months.
  
• Cloud adoption remains partly cloudy. While there are numerous benefits to cloud adoption for clients,  34.4% of ERP customers showed no interest.  Most CRM customers expected to make the shift to the cloud (see Figure 3).  As for the shift to office in the cloud, 18.0% planned to make the shift 24 months from now.
  
• Attendees seek to leverage Microsoft investment. Informal conversations highlighted interest in mobile development, greater sharepoint adoption, and interest in Power Pivot.  Most customers felt Microsoft had turned the corner and began to innovate as of the Windows 7 launch.
• Large customer prospects explore Two Tier ERP. In speaking with 13 divisions of large enterprises at the event, most attended to explore the option of adding Microsoft Dynamics ERP into their subsidiaries.  Eight of the ten companies ran SAP while three ran Oracle, and another two ran custom legacy systems.  Surveyed prospects believe that Two-tier ERP strategies will dominate future apps strategy.

Figure 1.  Flickr Feeds From Microsoft Dynamics Convergence 2011

(Tag your images with #softwareinsider or #rwang0 to include into the feed)

Figure 2. Most Microsoft Dynamics Customers Plan To Upgrade ERP & CRM In 12 to 18 Months

(Right click image to expand)

Figure 3.  Not Surprisingly, CRM Leads Cloud Adoption Sentiments

(Right click image to expand)

The Bottom Line: Focus On Improving Business Processes And Metrics

Customers and users have an opportunity to avoid the failures in past deployments of CRM and ERP.  Instead of focusing just on technology implementation this time, plan to:

• Begin with the end in mind. Focus on the key business metrics.  Align outcomes to business processes.  Assign responsibility to roles.  For example, in an order management process measure the % completed on first order and assign it to everyone associated with that process.  Then, figure out what technologies will support this objective.
• Invest for future business scenarios. Design for the future.  What happens when the business becomes more service oriented?  How will you handle warranties, parts, installations, and returns?  What happens when business models change?  Consider flexibility in the design of new business processes.
• Allocate budget for change management. Remember the last ERP and CRM project where in a rush, training was cut short?  Don’t do that again!  Budget for time and money to have change management throughout the implementation.  In cloud deployments, this will prove to be a key asset.  In on-premises, this is a critical success factor.
• Continue to drive down costs. Drive down cost of ownership by increasing the usage of the product and reducing the cost of ownership.  Quickly deploy existing licenses.  Pay for what you need.   Avoid overpaying for unused licenses.  Shelfware is expensive and should be avoided at all costs.
  
• Reinvest for innovation.  Set aside a percentage of cost savings and new capital for innovation.  As these systems automate and accelerate business processes, organizations need to create market differentiators.  Innovation tied to business value provides a key strategic advantage.

Your POV.

Do you plan to upgrade soon?  Why or why not?  Are you ready for the cloud? Add your comments to the blog or reach me via email: R (at) ConstellationRG (dot) com or R (at) SoftwareInsider (dot) com.

How can we assist?

Buyers, do you need help with your apps strategy and vendor management strategy?  Trying to figure out how to infuse innovation into your tech strategy? Ready to put the expertise of over 1000 software contract negotiations to work?  Give us a call!

Please let us know if you need help with your next gen apps strategy efforts. Here’s how we can help:

• Providing contract negotiations and software licensing support
• Evaluating SaaS/Cloud options
• Assessing apps strategies (e.g. single instance, two-tier ERP, upgrade, custom dev, packaged deployments”
• Designing innovation into end to end processes and systems
• Comparing SaaS/Cloud integration strategies
• Assisting with legacy ERP migration
• Engaging in an SCRM strategy
• Planning upgrades and migration
• Performing vendor selection

Microsoft’s contract with Nokia rumored at $1B | Microsoft – CNET News

via Microsoft\’s contract with Nokia rumored at $1B | Microsoft – CNET News.

It’s been less than a month since Microsoft and Nokia announced a strategic partnership to work together in a number of areas, though mainly on mobile phones. One detail that was not disclosed at the time was what kind of dollar investment Microsoft had promised Nokia for developing and marketing Nokia-made handsets that will ship with Microsoft’s Windows Phone OS.

 

Nokia CEO Stephen Elop, left, and Microsoft CEO Steve Ballmer explain their companies’ new tight alliance for mobile phones at an analyst and strategy meeting in London in early February.

(Credit: Stephen Shankland/CNET)

 

That detail has been made a bit clearer with a report by Bloomberg earlier today saying that Microsoft plans to pay Nokia more than $1 billion, while Nokia, in turn, pays Microsoft a licensing fee for each copy of Windows Phone 7, as well as the right to use some of Microsoft’s expansive patent portfolio.

In addition, Microsoft is said to be paying some of its investment long before the first Nokia phones running Windows Phone 7 go into the sales channel.

The deal, Bloomberg’s Dina Bass says, will run for more than five years and has not yet been signed.

A Microsoft representative declined to comment on the matter. Nokia did not immediately respond to a request for comment.

Read more: http://news.cnet.com/8301-10805_3-20040284-75.html#ixzz1FyijR0wT

New Shopper Journeys: Making Post-Purchase Conversations Count – Microsoft Advertising Blog – Microsoft Advertising Community

via New Shopper Journeys: Making Post-Purchase Conversations Count – Microsoft Advertising Blog – Microsoft Advertising Community.

posted Tue, Feb 15 2011

by Laurent Delaporte – MSFT

1 comments

Traditionally advertisers place significant resource and emphasis on their pre-purchase marketing strategy, but in a recent study released by Microsoft Advertising entitled New Shopper Journeys compelling new evidence came to light about the importance of having – in addition to a strong and integrated paid advertising campaign – a robust post-purchase plan in place to support the ongoing dynamic sales cycle feeding back into the pre-purchase discovery journey.

With the exponential growth of social, one person’s post purchase activity is increasingly forming a significant part of another person’s pre-purchase decision making.

Obviously this has always been the case in an offline world, but the growing popularity of activities like posting online product reviews, passing on a recommendation via a social network, or mentioning a recent purchase to a friend through a chat service are having an important impact on a brand’s next sale.

For advertisers, there is a need to recognise the growing influence of post-purchase review and therefore the need to monitor and manage powerful earned media such as review sites.

Our New Shopper Journeys research revealed that after a home electronics purchase, almost a third (31%) of consumers recommend brands to their friends, family and colleagues, while 38% will typically discuss the purchase further.

In its recent user group survey, Europe’s leading comparison shopping and consumer portal Ciao ** found that32% of those polled felt the biggest influence on their purchase decision was a review from an existing product owner, and 21% felt it was a recommendation from a friend or community member.

This is compelling evidence that advertisers can’t afford to ignore their post-purchase strategy and, as a result, must ensure they have a strong presence on, and are engaged with, these social networking platforms, chat services and review sites.

That presence can be achieved in a range of strategies including bought media like an advert on Messenger, owned media such as a product Facebook page, or earned media like a rich media advert gone viral.

Although social networks attract considerable attention due to their wider reach, the findings show that the personal one-on-one conversations, on channels such as Messenger and email, are an element that should be considered just as important to the post-purchase journey.

For advertisers unconvinced about the importance of this strategy, consider these findings:

- Just 6% of consumers have decided on a sum to spend and only 4% have chosen a specific brand before they start researching their purchase.

- Only 13% of shoppers in our study claimed to change their mind at point of purchase about the brand they wished to buy.

Successful brands must ensure they are part of the decision making process not just before, but after a consumer walks into a store or orders in the online shop.

The single most important take-out from this is that the influence of peer-to-peer recommendation is increasingly vital.

Thank you,

Laurent Delaporte, Vice President EMEA, Microsoft Advertising

Follow us on Twitter @MSAdvertising & @adCenter | Find us on Facebook | Share your thoughts in the Forums |Subscribe

* New Shopper Journeys 2010 (Home Electronics n=2557)

** Online user survey on ciao.co.uk, March 2010

DH.be – Nokia s\’allie avec Microsoft dans les smartphones

via DH.be – Nokia s\’allie avec Microsoft dans les smartphones.

Le numéro un mondial des téléphones mobiles, le finlandais Nokia, a annoncé vendredi une alliance avec le géant américain Microsoft dont le système d’exploitation Windows Phone va devenir le principal logiciel des smartphones de Nokia.
L’annonce de Nokia est la principale mesure d’une “nouvelle direction stratégique” que le finlandais a dévoilée avant une journée d’investisseurs ce vendredi à Londres.
La nouvelle stratégie inclut “des plans pour un large partenariat stratégique avec Microsoft pour bâtir un nouvel écosystème mobile mondial. Windows Phone serait utilisé comme la principale plate-forme de Nokia dans les smartphones”, indique Nokia dans un communiqué.
Le nouveau PDG de Nokia depuis septembre, le canadien Stephen Elop, est précisément un transfuge de Microsoft et une possible alliance avec le géant américain de l’informatique était l’un des scénarios les plus fréquemment évoqués par les analystes pour le changement de cap de Nokia.
Le géant finlandais indique par ailleurs des changements de directions, avec le départ d’un cadre dirigeant et l’arrivée de quatre nouveaux noms dans la direction.
Depuis plus de deux ans, Nokia peine à corriger ses faiblesses sur le juteux créneau des smartphones, où il subit la loi de l’iPhone de l’américain Apple, du BlackBerry du canadien RiM et des téléphones utilisant le système d’exploitation Android de Google.
Selon une étude du cabinet de référence Gartner publiée mercredi, la part du marché mondial de Nokia a chuté à 28,9% en 2010 contre 36,4% en 2009.

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