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The growth of Mobile ads

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Posted in Marketing/Advertising x Facts/Figures

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine. Mobile ad spend broke the billion pound mark in 2013, hitting £1.03bn, 93 per cent up on the 2012 total of £529m, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted

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Posted in Mobile Apps, Mobile Banking, Mobile Marketing, Search, second screen, Twitter

Pourquoi la publicité mobile va décoller ? (source: l’expansion)

Grâce aux smartphones et aux applications iPhone, la publicité sur mobile est enfin parée au décollage. L’efficacité est au rendez-vous et la croissance atteint 30%. Le grand mercato des régies a démarré, le marché se structure à l’aide de standards

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Posted in Mobile Marketing

Orange puts Blyk to good use with mobile brand advertising offering (Source: GoMo News)

There was a bit of a skirmish last year, in July 2009. Ad-supported mobile network Blyk went through a “will-they-won’t-they” period of shutting up shop, before finally dissolving and merging parts of the company with mobile operator Orange. And now Orange is

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Posted in Mobile Marketing

Apple buying mobile ad network Quattro Wireless for $275M? (Source:

By Chris Ziegler posted Jan 4th 2010 11:19PM Now that everyone and their mother’s got a smartphone, you’ve got a pile of sweaty capitalists pounding on the door trying to find every last conceivable way to turn the trend into

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Posted in Mobile Apps, Mobile Marketing

Tips for mobile marketing in 2010 – (source:

A very interesting one – just stolen from: One digital stalwart has six tips for account managers looking to consider mobile advertising in next year’s campaigns. Just two years ago, Steve Jobs brought the iPhone to the world and

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Posted in Mobile Marketing

UK: Blyk is about to sign a partnership deal with Orange (source:

Blyk, the popular ad-funded mobile operator from the UK, is about to sign a partnership deal with Orange. The deal, as you can easily guess, offers free talk time and SMS credit for users for getting ads on their mobile

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Posted in Mobile Marketing

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Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
15 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Consumers Favor Small Businesses Because of Their Customer Focus April 21, 2014
    US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
  • Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse April 21, 2014
    There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
  • Article: Photos Cluttering Your Facebook Feed? Here’s Why April 21, 2014
    Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


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