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Top 10 mobile advertising campaigns of 2013 – Advertising – Mobile Marketer

Top 10 mobile advertising campaigns of 2013 – Advertising – Mobile Marketer. Macy’s mobile campaign This year, Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential

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Posted in Android, Apple

Mobile Photo Sharing Ecosystem – Business Insider

Mobile Photo Sharing Ecosystem – Business Insider. BI Intelligence The digital camera feature has been a major driver of mobile phone sales for a decade. But Instagram’s sale to Facebook last year was a watershed moment for the mobile photo-sharing industry. Among

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Posted in Android, Facebook, foursquare, Mobile Apps, Mobile Marketing

Mobile Marketing 2013

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Posted in Marketing/Advertising x Facts/Figures

Ads on smartphones growing, but marketers still learning mobile medium – chicagotribune.com

Ads on smartphones growing, but marketers still learning mobile medium – chicagotribune.com.   By Ameet Sachdev, Chicago Tribune reporter December 25, 2012 Ads on smartphones are so small that an irritating problem has emerged: “fat finger” syndrome. The ailment is caused

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Posted in Mobile Marketing

Mobile Drives Direct Response for Other Ad Channels – eMarketer

Mobile Drives Direct Response for Other Ad Channels – eMarketer. Mobile Drives Direct Response for Other Ad Channels MAY 30, 2012  In-store ads drive more mobile response than print The US is still several years away from seeing a smartphone

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Posted in Mobile Marketing

Mobile Marketing by the Numbers [INFOGRAPHIC]

Mobile Marketing by the Numbers [INFOGRAPHIC].      

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Posted in Mobile Marketing

UK: Boom In Mobile Advertising Spend – myHermes Gift Delivery News

Boom In Mobile Advertising Spend – myHermes Gift Delivery News. [Published on: Thu, 22nd Mar, 2012] More is being spent on mobile advertising in the UK as the number of people ordering items forcourier delivery through devices like smartphones and tablets increases,

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Posted in Mobile Banking, Mobile Marketing

Smartphones: The Ultimate Shopping Companion | Nielsen Wire

Smartphones: The Ultimate Shopping Companion | Nielsen Wire. February 22, 2012 New research from Nielsen’s upcoming U.S. Digital Consumer Report reveals that 29 percent of smartphone owners use their phone for shopping-related activities. Top activities among mobile shoppers include in-store

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent. his is the first in a series of posts over the next week that will look at the most significant developments of this year in the sectors

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Posted in Android, Apple, BlackBerry, Brand/Branding, Google, Ipad, Microsoft, Mobile Apps, Mobile Marketing

Les usages de l’Internet mobile dépasseront ceux du desktop en 2014 | Le Blog Kinoa

Les usages de l’Internet mobile dépasseront ceux du desktop en 2014 | Le Blog Kinoa. Des notions telles que sites Web mobiles, SEO pour sites mobiles, geolocalisation, QR code, mobile socialization…  vont prendre de plus en plus de poids dans

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Posted in Marketing/Advertising x Facts/Figures, Mobile Banking

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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