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Top 10 mobile advertising campaigns of 2013 – Advertising – Mobile Marketer

Top 10 mobile advertising campaigns of 2013 – Advertising – Mobile Marketer. Macy’s mobile campaign This year, Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential

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Posted in Android, Apple

Mobile Photo Sharing Ecosystem – Business Insider

Mobile Photo Sharing Ecosystem – Business Insider. BI Intelligence The digital camera feature has been a major driver of mobile phone sales for a decade. But Instagram’s sale to Facebook last year was a watershed moment for the mobile photo-sharing industry. Among

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Posted in Android, Facebook, foursquare, Mobile Apps, Mobile Marketing

Mobile Marketing 2013

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Posted in Marketing/Advertising x Facts/Figures

Ads on smartphones growing, but marketers still learning mobile medium – chicagotribune.com

Ads on smartphones growing, but marketers still learning mobile medium – chicagotribune.com.   By Ameet Sachdev, Chicago Tribune reporter December 25, 2012 Ads on smartphones are so small that an irritating problem has emerged: “fat finger” syndrome. The ailment is caused

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Posted in Mobile Marketing

Mobile Drives Direct Response for Other Ad Channels – eMarketer

Mobile Drives Direct Response for Other Ad Channels – eMarketer. Mobile Drives Direct Response for Other Ad Channels MAY 30, 2012  In-store ads drive more mobile response than print The US is still several years away from seeing a smartphone

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Posted in Mobile Marketing

Mobile Marketing by the Numbers [INFOGRAPHIC]

Mobile Marketing by the Numbers [INFOGRAPHIC].      

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Posted in Mobile Marketing

UK: Boom In Mobile Advertising Spend – myHermes Gift Delivery News

Boom In Mobile Advertising Spend – myHermes Gift Delivery News. [Published on: Thu, 22nd Mar, 2012] More is being spent on mobile advertising in the UK as the number of people ordering items forcourier delivery through devices like smartphones and tablets increases,

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Posted in Mobile Banking, Mobile Marketing

Smartphones: The Ultimate Shopping Companion | Nielsen Wire

Smartphones: The Ultimate Shopping Companion | Nielsen Wire. February 22, 2012 New research from Nielsen’s upcoming U.S. Digital Consumer Report reveals that 29 percent of smartphone owners use their phone for shopping-related activities. Top activities among mobile shoppers include in-store

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent. his is the first in a series of posts over the next week that will look at the most significant developments of this year in the sectors

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Posted in Android, Apple, BlackBerry, Brand/Branding, Google, Ipad, Microsoft, Mobile Apps, Mobile Marketing

Les usages de l’Internet mobile dépasseront ceux du desktop en 2014 | Le Blog Kinoa

Les usages de l’Internet mobile dépasseront ceux du desktop en 2014 | Le Blog Kinoa. Des notions telles que sites Web mobiles, SEO pour sites mobiles, geolocalisation, QR code, mobile socialization…  vont prendre de plus en plus de poids dans

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Posted in Marketing/Advertising x Facts/Figures, Mobile Banking

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
9 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
20 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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