Blog Archives

What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer?. Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific

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Posted in Mobile Marketing

Nielsen Twitter TV ratings: 263 million in Q2 2013

Nielsen has released its Twitter TV ratings, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013.

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Posted in Marketing/Advertising x Facts/Figures

You Are What You Watch: The Importance of Engaging TV Shows to Ad Success

You Are What You Watch: The Importance of Engaging TV Shows to Ad Success. It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad

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Posted in FutureofMedia

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com. Challenging comScore dans les affaires de cotes de vidéo en ligne, Nielsen a déclaré mardi qu’il testera les mesures des émissions de télévision

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Posted in CIM, FutureofMedia, TV

How Twitter Could Steal TV Ad Dollars – Business Insider

How Twitter Could Steal TV Ad Dollars – Business Insider. Jim Edwards | Mar. 7, 2013, 10:58 AM  Twitter made three deals recently all of which indicate the microblog platform believes its future is in TV ad dollars. Consider: First, Twitter’s new Ads

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Posted in Big Data, TV, Twitter

Les Américains délaissent leur écran de télévision: Le nombre de ménages sans téléviseur a plus que doublé depuis 2007

Les Américains délaissent leur écran de télévision, Actualités. Par Lucie Robequain | 09/04 | 17:35 Le nombre de ménages sans téléviseur a plus que doublé depuis 2007. Les chaînes réclament qu’Internet soit pris en compte dans les mesures d’audience.

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Posted in TV

How US Smartphone and Tablet Owners Use Their Devices for Shopping | Nielsen Wire

How US Smartphone and Tablet Owners Use Their Devices for Shopping | Nielsen Wire. May 3, 2012 According to a survey conducted by Nielsen in Q1 2012, the vast majority (79%) of US smartphone and tablet owners have used their

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Posted in Ipad, Mobile Marketing, Search

You Watch a Lot of Web Video. You Watch Way More TV. – Peter Kafka – Media – AllThingsD

You Watch a Lot of Web Video. You Watch Way More TV. – Peter Kafka – Media – AllThingsD. JANUARY 6, 2012 AT 9:41 AM PT It’s possible that you are a cord-cutter or that you know a cord-cutter. Or that you’d

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Posted in Marketing/Advertising x Facts/Figures, TV

Time for Television Ratings to Get Social – (Source: Read Write Web)

Time for Television Ratings to Get Social. The start of the current fall television season has highlighted the importance of social media in driving awareness and tune-in for new and established TV series as audience consumption habits continue to fragment

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Posted in FutureofMedia, Opinion, TV

Young European Women Spent Most Time on Social Networks

Young European Women Spent Most Time on Social Networks. A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social

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Posted in Reach Study, Reserach

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AMMA AWARDS 2013
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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