Blog Archives

With 8.7% market share, Apple has 75% of cell phone profits – Apple 2.0 – Fortune Tech

With 8.7% market share, Apple has 75% of cell phone profits – Apple 2.0 – Fortune Tech. Between them, Samsung and Apple are sucking up 91% of the winnings Click to enlarge. Source: Asymco.com Asymco‘s Horace Dediu on Friday updated

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Posted in Apple, Marketing/Advertising x Facts/Figures

Tablettes et smartphones font leur nid – PUB

Tablettes et smartphones font leur nid – PUB. La troisième vague (en 12 mois) de l’étude Global Survey Mobile (GSM) réalisée par ANT Research en collaboration avec Havas Media, en novembre dernier, confirme la part croissante prise par les tablettes

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Posted in Android, Apple, Brand/Branding, Marketing/Advertising x Facts/Figures, Mobile Marketing

Nokia Lumia 710 et 800 : premiers Windows Phone Mango

Nokia Lumia 710 et 800 : premiers Windows Phone Mango. Les premiers smartphones Nokia sous Windows Phone sont officialisés à l’occasion du Nokia World avec les Nokia Lumia 800 et Nokia Lumia 710. Alors que vient de s’ouvrir l’événement Nokia World à

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Posted in Apple, Microsoft

Smartphones : bataille de titans au pied du sapin !

Smartphones : bataille de titans au pied du sapin !. DR Qui du nouvel iPhone, du Galaxy Nexus, des futurs Nokia ou du Motorola sera le best-seller de ce Noël ? C’est la place de numéro un du marché qui

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Posted in Android, Apple, BlackBerry, Mobile Apps, Mobile Marketing

Éclatement de la bulle 2.0 : le début de la fin

            Éclatement de la bulle 2.0 : le début de la fin. Pompé sur le Blog http://www.geeek.org: impertinent, amusant, rafraichissant et … peut-être vrai. Plus que quelques mois à attendre ! Ne pas hésitez à

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Posted in FutureofMedia

Review of Mobile World Congress 2011

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Posted in Android, BlackBerry, DOOH, foursquare, FutureofMedia, Google, Mobile Apps, Mobile Marketing

1 Belg op 5 gebruikt een smartphone !

Het onderzoek Global Survey Mobile (GSM) werd uitgevoerd door Ant Research in samenwerking met Havas Media in februari 2011. Het bevestigt ons het groeiend marktaandeel van smartphones bij de Belgische bevolking. Voor de eindejaarsfeesten, in december 2010, was er een

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Posted in Android, Apple, BlackBerry, Ipad, Mobile Marketing

1 Belge sur 5 utilise un smartphone ! (Global Survey Mobile – Wave 2)

L’étude Global Survey Mobile (GSM) réalisée par ANT Research en collaboration avec Havas Media (en février 2011) nous confirme la part croissante prise par les smartphones dans la population Belge. Avant les fêtes de fin d’année, en décembre 2010, l’intention

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Posted in BlackBerry, Mobile Marketing

Microsoft’s contract with Nokia rumored at $1B | Microsoft – CNET News

via Microsoft\’s contract with Nokia rumored at $1B | Microsoft – CNET News. It’s been less than a month since Microsoft and Nokia announced a strategic partnership to work together in a number of areas, though mainly on mobile phones. One

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Posted in Microsoft

Lalibre.be – Nokia : être et avoir été ? Pas facile !

via Lalibre.be – Nokia : être et avoir été ? Pas facile !. Nokia : être et avoir été ? Pas facile ! Patrick Van Campenhout Mis en ligne le 20/02/2011 Le groupe finlandais doit se repenser pour survivre à

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Posted in Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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