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Orange s’associe à Klout pour mesurer son influence en ligne. | Tech Addict – l’actualité High Tech

Orange s’associe à Klout pour mesurer son influence en ligne. | Tech Addict – l’actualité High Tech.   Orange France, passé à un marché de fidélisation, veut interagir avec la petite communauté des influenceurs du web pour affiner et accélérer

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Posted in Marketing/Advertising x Facts/Figures

Le Figaro – Médias & Publicité : David Jones, invité du Buzz Média Orange-Le Figaro

Le Figaro – Médias & Publicité : David Jones, invité du Buzz Média Orange-Le Figaro. Invité du Buzz Média Orange-Le Figaro, David Jones, directeur général de Havas, cofondateur de l’ONG «One Young World» et ancien conseiller de David Cameron, lance

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Posted in havas media, Social Media

Orange se lance sur Foursquare | Médias sociaux | Locita

Orange se lance sur Foursquare | Médias sociaux | Locita.   ar Camille Jourdain, le 13 juin 2012 Pour renforcer sa stratégie digitale, Orange a décidé d’être présent sur Foursquare en créant sa page marqueet en proposant un concours basé sur la géolocalisation. En

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Posted in Social Media, SoLoMo

Mobistar prêt à conquérir le Belge: L’Echo

Mobistar prêt à conquérir le Belge: L’Echo. Si la stratégie est clairement tracée chez Mobistar, son nouveau CEO a sa propre méthode pour l’imposer. Un savant mélange de Belgique, de soleil et de proximité. Le ton posé. Les petits messages

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Posted in Mobile Marketing, Opinion

Evernote Gives Orange Customers Free Evernote Premium Access

Evernote Gives Orange Customers Free Evernote Premium Access. Evernote partners with Orange, gives subscribers a years free access to Evernote Premium 8TH DECEMBER 2011 by MATT BRIAN Phil Libin, CEO of Evernote and Paul François Fournier, EVP at Orange, took to the stage at LeWeb 2011 to

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Posted in Brands, Mobile Marketing

Pierre Louette – Buzz Media

 Nous avons été l’inventeur du quadruple play, nous en sommes l’un des plus grands promoteurs », considère Pierre Louette, Directeur général adjoint de France Telecom – Orange, interrogé dans le cadre de l’émissionBuzz Média Orange-Le Figaro. C’est oublié que Bouygues Telecom a exploré en

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing, Opinion

Orange lance deux applications de suivi de la consommation

Orange lance deux applications de suivi de la consommation. Edition du 10/08/2011 Afin de mieux informer ses abonnés sur leur consommation et les tarifs en vigueur à l’étranger, Orange lance une nouvelle application baptisée “Orange Travel”. L’opérateur met également à

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Posted in Android, Mobile Marketing

BNP Paribas and Orange to launch next-generation mobile bank • NFC World

BNP Paribas and Orange to launch next-generation mobile bank • NFC World. By Sarah Clark | August 1st, 2011 “Customers will be able to access the most innovative m-banking and m-payment services to manage their accounts and make payments using

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Posted in Mobile Banking

Exclusive: France Telecom CEO on Apple, Android and How You Can Kiss Your Unlimited Plan Goodbye – AllThingsD

Exclusive: France Telecom CEO on Apple, Android and How You Can Kiss Your Unlimited Plan Goodbye – AllThingsD. ay 23, 2011 at 12:00 pm PT Print Stephane Richard knows a thing or two about the iPhone. In addition to carrying

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Posted in Ipad

Digital natives & Tvconsumption (Source: orange)

Fer de lance de la révolution numérique, les « digital natives » sont les premiers consommateurs des nouvelles technologies et les utilisent de façon simultanée et croisée. Comment, au milieu de cette consommation multitâche, la génération Y européenne consomme-elle la

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Posted in TV

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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