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Orange s’associe à Klout pour mesurer son influence en ligne. | Tech Addict – l’actualité High Tech

Orange s’associe à Klout pour mesurer son influence en ligne. | Tech Addict – l’actualité High Tech.   Orange France, passé à un marché de fidélisation, veut interagir avec la petite communauté des influenceurs du web pour affiner et accélérer

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Posted in Marketing/Advertising x Facts/Figures

Le Figaro – Médias & Publicité : David Jones, invité du Buzz Média Orange-Le Figaro

Le Figaro – Médias & Publicité : David Jones, invité du Buzz Média Orange-Le Figaro. Invité du Buzz Média Orange-Le Figaro, David Jones, directeur général de Havas, cofondateur de l’ONG «One Young World» et ancien conseiller de David Cameron, lance

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Posted in havas media, Social Media

Orange se lance sur Foursquare | Médias sociaux | Locita

Orange se lance sur Foursquare | Médias sociaux | Locita.   ar Camille Jourdain, le 13 juin 2012 Pour renforcer sa stratégie digitale, Orange a décidé d’être présent sur Foursquare en créant sa page marqueet en proposant un concours basé sur la géolocalisation. En

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Posted in Social Media, SoLoMo

Mobistar prêt à conquérir le Belge: L’Echo

Mobistar prêt à conquérir le Belge: L’Echo. Si la stratégie est clairement tracée chez Mobistar, son nouveau CEO a sa propre méthode pour l’imposer. Un savant mélange de Belgique, de soleil et de proximité. Le ton posé. Les petits messages

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Posted in Mobile Marketing, Opinion

Evernote Gives Orange Customers Free Evernote Premium Access

Evernote Gives Orange Customers Free Evernote Premium Access. Evernote partners with Orange, gives subscribers a years free access to Evernote Premium 8TH DECEMBER 2011 by MATT BRIAN Phil Libin, CEO of Evernote and Paul François Fournier, EVP at Orange, took to the stage at LeWeb 2011 to

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Posted in Brands, Mobile Marketing

Pierre Louette – Buzz Media

 Nous avons été l’inventeur du quadruple play, nous en sommes l’un des plus grands promoteurs », considère Pierre Louette, Directeur général adjoint de France Telecom – Orange, interrogé dans le cadre de l’émissionBuzz Média Orange-Le Figaro. C’est oublié que Bouygues Telecom a exploré en

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing, Opinion

Orange lance deux applications de suivi de la consommation

Orange lance deux applications de suivi de la consommation. Edition du 10/08/2011 Afin de mieux informer ses abonnés sur leur consommation et les tarifs en vigueur à l’étranger, Orange lance une nouvelle application baptisée “Orange Travel”. L’opérateur met également à

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Posted in Android, Mobile Marketing

BNP Paribas and Orange to launch next-generation mobile bank • NFC World

BNP Paribas and Orange to launch next-generation mobile bank • NFC World. By Sarah Clark | August 1st, 2011 “Customers will be able to access the most innovative m-banking and m-payment services to manage their accounts and make payments using

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Posted in Mobile Banking

Exclusive: France Telecom CEO on Apple, Android and How You Can Kiss Your Unlimited Plan Goodbye – AllThingsD

Exclusive: France Telecom CEO on Apple, Android and How You Can Kiss Your Unlimited Plan Goodbye – AllThingsD. ay 23, 2011 at 12:00 pm PT Print Stephane Richard knows a thing or two about the iPhone. In addition to carrying

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Posted in Ipad

Digital natives & Tvconsumption (Source: orange)

Fer de lance de la révolution numérique, les « digital natives » sont les premiers consommateurs des nouvelles technologies et les utilisent de façon simultanée et croisée. Comment, au milieu de cette consommation multitâche, la génération Y européenne consomme-elle la

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Posted in TV

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AMMA AWARDS 2013
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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