Blog Archives

Edelman Digital 2013 Social Media Trends

More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.  In order to succeed, brands will increasingly

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Posted in Marketing/Advertising x Facts/Figures

Save the Date: 6th of May 2013 – 3rd POE Day

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Posted in Marketing/Advertising x Facts/Figures

Paid. Owned. Earned. – A Model in Media Strategy

Work with this designer on Visually    

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Posted in Uncategorized

Five Trends Driving Traditional Retail Towards Extinction – Forbes

Five Trends Driving Traditional Retail Towards Extinction – Forbes. The e-commerce behemoth is coming, but that’s no longer news. Amazon is nearly 20 years old now, eBay just a year younger. What is news? The behemoth is arming itself. New

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Posted in E Business, POE

3 nouveaux talents chez Havas Media Social

Le développement de l’activité Social chez Havas Media fut conséquent en 2012 et le sera encore plus en 2013. Le département dirigé par Mathias Beke accueillera 3 nouveaux talents. Ainsi, Marie Leplae (ex-Social.Lab) rejoint l’équipe Social Campaign Management tandis que

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Posted in Uncategorized

Comment le numérique peut-il « augmenter » réellement les potentialités d’un magasin ? – JDN Web & Tech

Comment le numérique peut-il « augmenter » réellement les potentialités d’un magasin ? – JDN Web & Tech. En confrontant l’expérience client vécue en magasin aux objectifs visés par l’enseigne, le digital peut ainsi venir « augmenter » les possibilités du

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Posted in POE

Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer (Power of Owned Media) – Mashable

Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer. November 13, 2012 by Seth Fiegerman5 LikeTweet+1SharePin ItShare Apple continues to be by far the most lucrative retailer in the United States in terms of sales per square foot. Apple’s

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Posted in POE

Dear Apple, I’m leaving you | The Real Economy (A good exemple of (negative) earned media)

Dear Apple, I’m leaving you | The Real Economy. The real economy is the blog of Ed Conway economics editor of Skynews. On October 31st 2012, I wrote a letter to Tom Cook. This is a good example of negative

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Posted in POE

Apple, ou comment capitaliser sur la rumeur: L’Echo

Apple, ou comment capitaliser sur la rumeur: L’Echo. Une rumeur chasse l’autre quand il s’agit des produits Apple. On évoque désormais une sortie de l’iPhone 5 pour le 12 septembre. Vrai ou faux, peu importe, le cours s’envole. Phil Schiller,

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Posted in POE

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac. Charlie Sorrel (6:30 am PDT, Aug 20) A week! How long would it take you just to read the names of all the apps in the iOS

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Posted in Apple, POE

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AMMA AWARDS 2013
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IAB Atelier Advanced – Online Video
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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