Blog Archives

Edelman Digital 2013 Social Media Trends

More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.  In order to succeed, brands will increasingly

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Posted in Marketing/Advertising x Facts/Figures

Save the Date: 6th of May 2013 – 3rd POE Day

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Posted in Marketing/Advertising x Facts/Figures

Paid. Owned. Earned. – A Model in Media Strategy

Work with this designer on Visually    

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Posted in Uncategorized

Five Trends Driving Traditional Retail Towards Extinction – Forbes

Five Trends Driving Traditional Retail Towards Extinction – Forbes. The e-commerce behemoth is coming, but that’s no longer news. Amazon is nearly 20 years old now, eBay just a year younger. What is news? The behemoth is arming itself. New

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Posted in E Business, POE

3 nouveaux talents chez Havas Media Social

Le développement de l’activité Social chez Havas Media fut conséquent en 2012 et le sera encore plus en 2013. Le département dirigé par Mathias Beke accueillera 3 nouveaux talents. Ainsi, Marie Leplae (ex-Social.Lab) rejoint l’équipe Social Campaign Management tandis que

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Posted in Uncategorized

Comment le numérique peut-il « augmenter » réellement les potentialités d’un magasin ? – JDN Web & Tech

Comment le numérique peut-il « augmenter » réellement les potentialités d’un magasin ? – JDN Web & Tech. En confrontant l’expérience client vécue en magasin aux objectifs visés par l’enseigne, le digital peut ainsi venir « augmenter » les possibilités du

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Posted in POE

Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer (Power of Owned Media) – Mashable

Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer. November 13, 2012 by Seth Fiegerman5 LikeTweet+1SharePin ItShare Apple continues to be by far the most lucrative retailer in the United States in terms of sales per square foot. Apple’s

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Posted in POE

Dear Apple, I’m leaving you | The Real Economy (A good exemple of (negative) earned media)

Dear Apple, I’m leaving you | The Real Economy. The real economy is the blog of Ed Conway economics editor of Skynews. On October 31st 2012, I wrote a letter to Tom Cook. This is a good example of negative

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Posted in POE

Apple, ou comment capitaliser sur la rumeur: L’Echo

Apple, ou comment capitaliser sur la rumeur: L’Echo. Une rumeur chasse l’autre quand il s’agit des produits Apple. On évoque désormais une sortie de l’iPhone 5 pour le 12 septembre. Vrai ou faux, peu importe, le cours s’envole. Phil Schiller,

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Posted in POE

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac. Charlie Sorrel (6:30 am PDT, Aug 20) A week! How long would it take you just to read the names of all the apps in the iOS

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Posted in Apple, POE

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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