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POE Story : USA 2012
April 13, 2011
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via Blog d\’Yves Del Frate « Media-Planet GOSSIP.
8 avril 2011 : « are you in ? », ils sont déja 19 M sur Facebook et 7,3 M sur Twitter.
Sur le site : « This campaign is just kicking off. We’re opening up offices, unpacking boxes, and starting a conversation with supporters like you to help shape our path to victory. 2012 begins now, and this is where you say you’re in. »
visit the store !
4 avril 2011 : Le Président élu par les media payants avec une share of voice deux fois supérieure à celle de Mc Cain (cf POE Story Obama 2008) annonce sa candidature dans les media gratuits (You Tube).
Le site web, http://www.barackobama.com/, media privé, star de la campagne 2008 est en place : donate now !
tbc…
Categories: POE
del frate, earned, Media-Planet Gossip, paid owned, poe, yves
Iamabridge Community
Clipboard
- JWT utilise le retargeting de maniere creative pour les douanes hollandaises May 21, 2013
- Hello Bank! May 19, 2013
- Big Data : quand IBM décrypte les messages sur les réseaux sociaux May 18, 2013
- Danone et Nestlé sacrées marques préférées des Français May 18, 2013
- TF1 Publicité et la 4G d'Orange font gagner un passage TV en prime-time aux téléspectateurs sur TF1 - Offremedia May 16, 2013
- Peugeot 2008 | International TV Ad May 16, 2013
- Android représente désormais 75% du marché mobile mondial May 16, 2013
Mashable
- MoviePass Removes Wait List for Unlimited Theater Tickets May 21, 2013
- YouTube: The Newest Dog Toy May 21, 2013
- Google to Retire Checkout in November 2013 May 21, 2013
- 'Wired' Completely Overhauls Print Magazine May 21, 2013
- Former Thief Invents Theft-Proof ATMs From His Cell May 21, 2013
Harvard Business Review
- A Business Model for Bangladesh May 21, 2013
- The Graduation Advice We Wish We'd Been Given May 20, 2013
- Yahoo, Tumblr, and the Loyalty Factor May 20, 2013
- Sustainability Matters in the Battle for Talent May 20, 2013
- Strategic Humor: Cartoons from the June 2013 Issue May 20, 2013
Mashable | Reseaux Sociaux & Communautes Virtuelles
- Calculer le ROI des médias sociaux: La théorie Jaap Favier October 12, 2012
- Ohtootay: un début de réponse à la question du ROI des Médias Sociaux October 10, 2012
- [MAJ] Lancement #storyof1million sur Vogue.fr October 8, 2012
- FuckWithATweet.com: Le Porno Dont Vous êtes Le Héro (?) October 8, 2012
- Bazaart: une application iPad pour transformer les Pins en catalogues October 8, 2012
Sysomos
- Social Media: The Importance of Why May 20, 2013
- Want More Shares on Facebook? May 17, 2013
- This Is Social Media To Commander Hadfield May 16, 2013
- Is a Kickstarter Backlash Upon us? May 15, 2013
- B2B Social Media: Who, What, When, Where, How and Why [Infographic] May 14, 2013
Apple Hot News
- Apple’s App Store Marks Historic 50 Billionth Download May 16, 2013
- Ailing UK School Makes Dramatic Turnaround May 2, 2013
- Apple Is Tops When It Comes to Computer Tech Support April 30, 2013
- Apple Worldwide Developers Conference to Kick Off June 10 in San Francisco April 24, 2013
- Apple Reports Second Quarter Results April 23, 2013
Facebook News Room
- Facebook Reports First Quarter 2013 Results
- A New Data Center for IowaToday we’re thrilled to announce that Altoona, Iowa, will be the home for Facebook’s newest data center.
- Facebook, MacArthur Foundation, Mozilla, and the Family Online Safety Institute Launch Project:Connect
- Messaging updates for iPhone and a new look for iPadToday we’re announcing an update to the Facebook app for iPhone and iPad with new features in private messages.
- Mike Schroepfer and Cory Ondrejka at Dive Into Mobile: Where To Watch
- Facebook, Attorneys General Announce Online Safety Campaign
- Adding What You're Doing to Status Updates
Nielsen Wire
- An error has occurred; the feed is probably down. Try again later.
Venture beat social
- Pinterest makes smarter pins and hints at a way to monetize May 20, 2013
- Busted: Microsoft intercepts, decrypts, and reads your Skype messages May 20, 2013
- Collaborative consumption: The new sharing economy May 20, 2013
- DeNA to publish Peter Molyneux’s Godus mobile game May 20, 2013
- Call in sick: Plants vs. Zombies Adventures is out now May 20, 2013
Gerd Leonard
- Please help me decide if my Futurist iOS / Android App should stay or not, take this quick poll
- I have moved my blog to FuturistGerd.com - please take note!
- Quick notice: check out my new site at Futuristgerd.com
- Video: a conversation with fellow futurist Dr. James Canton, on Sustainability
- Data is the new Oil: 3 illustrations
Veille2
- Mickey gobe Vador : "mème" pas peur ! October 31, 2012
- Vivez la saison 2 de la TippExperience ! OMG ! April 11, 2012
- #mamission : Kia Cee'd Attack ! April 10, 2012
- Itw de Laurent Buanec, Dir.des Nouveaux Contenus chez GroupM Paris April 8, 2012
- Interview : Jeremy Hureaux (Politique.com) April 2, 2012
Venturebeat
- Change.org scores $15M from Omidyar Network to grow the world’s largest petition service May 21, 2013
- Capture the world around you in 360° video with Dot [VB Store] May 21, 2013
- Performance management biz Adaptive Planning nets $45M from BVP & others May 21, 2013
- Just 75 days after launch, MessageMe says it now has 5 million users May 21, 2013
- AVG buys web privacy firm PrivacyChoice & its smart Privacyfix dashboard May 21, 2013
Mashable US
- MoviePass Removes Wait List for Unlimited Theater Tickets May 21, 2013
- YouTube: The Newest Dog Toy May 21, 2013
- Google to Retire Checkout in November 2013 May 21, 2013
- 'Wired' Completely Overhauls Print Magazine May 21, 2013
- Former Thief Invents Theft-Proof ATMs From His Cell May 21, 2013
I crossing
- Google I/O for Marketers May 20, 2013
- Location-Based Marketing on Facebook May 15, 2013
- David Cooperstein of Forrester Research Shows CMOs How to Build 21st Century Brands May 3, 2013
- Coca-Cola’s Vision: Use Your Mobile Phone to Buy a Coke May 3, 2013
- Safe Is the New Risky in Marketing May 3, 2013
Social Media Examiner
- 2013 Social Media Marketing Industry Report May 21, 2013
- 3 Simple Ways to Measure Your Social Media Results May 20, 2013
- Google+ Redesign: This Week in Social Media May 18, 2013
- Mobile Marketing: How to Get Started May 17, 2013
- How to Compare Your Facebook Page With the Competition May 16, 2013
BuzzMachine
- Selling ads by time, not space May 16, 2013
- Apologies May 5, 2013
- Advice May 3, 2013
- And now the news: Here’s what we *don’t* know at this hour… April 22, 2013
- A media attack April 16, 2013
Sprout Insights
- JetBlue and ModCloth Share 3 Policies to Prevent Social Media Disaster May 21, 2013
- Facebook Notifications Now Include Promoted Post Suggestions May 20, 2013
- Embedded Content Helps Customers Get More Out of Your Pinterest Pins May 20, 2013
- Yahoo Acquires Tumblr, Promises to Keep It Independent May 20, 2013
- How the TV Industry Is Leading in Smart Twitter Hashtag Use May 20, 2013
eMarketer Articles and Newsroom Posts
- Article: Mobile Ad Spending Still Lags in Canada May 21, 2013The smartphone and tablet user base is rising quickly in Canada, but advertisers have still been hesitant to put ad dollars to mobile. According to a new eMarketer report, spending will rise as metrics improve and brands create innovative approaches to the channel.
- Article: Mobile Becoming Moms' Daily Shopping Companion May 21, 2013Mobile is becoming an essential part of moms’ daily shopping routine. More than one-third of US moms reported using mobile devices every day to shop, rising to more than half who used a smartphone or tablet every week for shopping. Clothing and beauty were the top mobile shopping categories.
- Article: UK Moms Take Heed of Social May 21, 2013Two out of five UK moms who used parenting forums said they bought a product based on a comment or review they saw there. Parenting blogs like Mumsnet were the most popular destinations for UK moms, followed by Facebook, individual blogs and Twitter.
- Article: B2B Email Marketers Focus on Targeting Content May 21, 2013The tactic B2B email marketers most want to improve on is getting content out to the right segments. Most use email marketing for customer acquisition and lead nurturing, pointing to the importance of making sure the right people are reading the content most useful to them.
- Article: Majority of US Mobile Consumers Use Devices to Comparison Shop May 20, 2013Mobile devices are great tools for shoppers looking to get pricing information on products. But research shows that only a small percentage are actually making purchases on them with any frequency. Consumers are also taking advantage of shopping-specific apps during the path to purchase.
Hutch RSS
- What do you mean customers don’t know what they want? February 28, 2013
- Finding opportunities to unseat incumbents January 30, 2013
- McDonald’s wins on the fast food jobs-to-be-done that matter January 25, 2013
- A Method for Applying Jobs-to-Be-Done to Product and Service Design January 15, 2013
- Net Promoter Score is a window into jobs-to-be-done fulfillment November 29, 2012
IPG Medialab
- Monogram Launches Shoppable Magazine Platform May 20, 2013
- Yahoo Acquires Tumblr for $1.1 Billion May 20, 2013
- OpenCo Comes To NY May 23 May 18, 2013
- A DVD That Smells Like Pizza? May 17, 2013
- Google Play In-App Purchase And Subscription Revenue Raising Rapidly May 17, 2013
About myself
"I am a bridge" is my personal blog project where I share some news around my professional environement.
Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …
