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Havas Media Bruxelles: 40% « Digital » et 100% orienté Data !

Chez Havas Media, 4 employés sur 10 développent et déploient des stratégies de communication digitale. Depuis janvier 2013, 10 nouveaux talents ont renforcé les 4 piliers du développement digital : Display & Mobile, Social Media, Performance et Data. Julie Tinant,

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Posted in Marketing/Advertising x Facts/Figures

Integrated vs Specialist: have agency models changed in 2013? | Econsultancy

Integrated vs Specialist: have agency models changed in 2013? | Econsultancy. dans la catégorie: ce qui ne nous tue pas … Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship. Having been involved

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Posted in Marketing/Advertising x Facts/Figures

POE Story : USA 2012

via Blog d\’Yves Del Frate « Media-Planet GOSSIP. 8 avril 2011 : « are you in ? », ils sont déja 19 M sur Facebook et 7,3 M sur Twitter. Sur le site : « This campaign is just kicking off. We’re opening up

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Posted in POE

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Consumers Favor Small Businesses Because of Their Customer Focus April 21, 2014
    US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
  • Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse April 21, 2014
    There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
  • Article: Photos Cluttering Your Facebook Feed? Here’s Why April 21, 2014
    Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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