Qui domine le trafic social en 2014: Pinterest en deuxième position avec 7% du trafic | Viuz

Etude : Qui domine le trafic social en 2014 ? | Viuz.

Alors que plusieurs études constatent le déclin du « Reach organique sur Facebook », une étude publiée par Shareaholic et réalisée sur 400.000 sites web dans le monde et plus de 300 millions d’utilisateurs consacre la domination persistante de Facebook et reflète les nouveaux changements affectant le partage social :

Facebook domine toujours le trafic social

Facebook arrive toujours largement en tête du classement des réseaux sociaux en termes de trafic généré. Le réseau social s’arroge 21,25% du trafic social généré sur les sites étudiés en hausse de 37,65% depuis décembre 2013.

Forte progression de Pinterest

Pinterest se classe désormais en deuxième position en terme de trafic social avec 7,10% du trafic issu des réseaux sociaux. Une progression de 48,1% depuis décembre 2013.

Twitter en troisième position

Twitter arrive en troisième position du classement à 1,14% de trafic généré en progression de 0,02% sur trois mois.

Autres enseignements marquants de l’étude, aucun autre réseau social de dépasse les 1% de trafic. Shareaholic constate cependant une forte progression de Google + de 53,18% en trois mois même si le réseau social demeure à un niveau relativement faible avec 0,08 du trafic social généré.

L’étude rapporte enfin une forte baisse de trafic sur YouTube -53,88% de trafic en trois mois à 0,09% et Linkedin -20,77% à 0,04% de trafic social généré.


En savoir plus sur http://www.viuz.com/2014/04/23/etude-qui-domine-le-trafic-social-en-2014/#e73RQXlU6aYX0P16.99

Pinterest Business Blog — What businesses can learn from TV shows on Pinterest

Pinterest Business Blog — What businesses can learn from TV shows on Pinterest.

image

Pinterest is growing rapidly and so are the kinds of Pins people are looking for, which means there are plenty of things you can add to help people explore all of their interests.

There are about 900 millions Pins in the entertainment category alone, for example. Dozens of television shows are using Pinterest to reach their viewers in creative ways. Here are some ideas from popular TV show accounts that any business can use:

Pinners love humor

Lots of Pinners have their own humor boards, so don’t be afraid to make them laugh with fun, original Pins if it feels natural to your brand. “Parks and Recreation” has a Parks and Memes board that turns moments from the show into shareable snippets.

Quotes are also popular

Quote Pins are some of the most repinned on Pinterest, which is why we have a whole category devoted to them. “Game of Thrones” adds custom quote Pins from the show to its Advice from the Realm board. Think about sharing taglines or iconic moments from your advertising. Or, have a board for inspiring quotes from others that match the spirit or subject of your brand. CBS Sports does this on its  Catchphrase: Timeless Quotes board, which curates famous sports quotes.

Go behind the scenes

“The Today Show” adds Pins to Anchor Antics that capture what it’s like when the camera isn’t rolling. Go behind the curtain of your business to add a little humanity to your Pinterest profile. Tell the stories of your employees or go on the factory floor to show Pinners how things get made.

Include your fans

Girls” goes out of its way to highlight stuff from fans of the show. On its fanGIRLS board, the show curates fanmade images, memes, illustrations and even Etsy crafts. Show appreciation for your loyal following and show off some of the ways they support your business. You could highlight some of your customers or just find the organic content people are making about your brand.

Highlight products and spaces

In addition to boards about the show, “Scandal” created an Olivia Pope Style board and a Scandal Beauty board to connect the show’s looks to stuff people can actually buy.  As Seen on Parenthoodcollects different home sets on the show to give Pinners design inspiration. Highlight and link back to your own products or, if you don’t sell specific things, mention things that might pair well with whatever your brand offers.

Offer exclusive content and sneak peeks

Pinners love previewing what’s next, so why not give them an early look? Parenthood shared stills from Season 5 to keep fans guessing, but you could add Pins from your upcoming catalog or exclusive online-only deals.

Help Pinners live inspired lives

The Biggest Loser uses Pinterest as a natural extension of its show. They have boards for fitness routines, recipes and motivational quotes as well as extras from the show. Consider adding how-to and inspirational content that’ll help Pinners connect your brand with their own personal goals.


Check out some of the TV shows on Pinterest: The Biggest LoserCBS SportsCommunityThe CW,Downton AbbeyThe Ellen Degeneres ShowGame of ThronesGirlsMad MenNew GirlOrange is the New BlackParenthoodParks and RecreationScandalShowtimeTonight Show Starring Jimmy FallonThe Voice.

— Kevin Knight, currently Pinning to Pinterest, the movie

Pinterest is the fasting growing social network

Pinterest is the fasting growing social network

Key findings

The GlobalWebIndex study found these to be the major insights into social media usage

  1. Active usage of the major, global social platforms is growing worldwide with mobile being the key driver
  2. Google+ remains the second most actively used social network with 318.4 million active users in 31 markets
  3. Emerging platforms have experienced notable growth in popularity since Q2 2012 with Pinterest and Tumblr being currently the fastest growing global social media
  4. Facebook maintains the highest penetration of active users among account owners at 62% globally. This compares to 51% for Twitter and 44% for Google+
  5. Emerging markets remain more active on social networks compared with developed countries. In Q2 2013 South Africa had the highest proportion of active Facebook users: 68%.
  6. Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network

Read more at http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/#WceofXgCc2H6eWKT.99

The Latest 27 Social Media Facts, Figures and Statistics for 2012 – Infographic | Jeffbullas’s Blog

The Latest 27 Social Media Facts, Figures and Statistics for 2012 – Infographic | Jeffbullas’s Blog.

Since I first joined Facebook over four years ago the social media landscape has continued to evolve at a rapid pace. It also has become more fun with the addition of Instagram and Pinterest.The Latest 27 Social Media Facts Figures and Statistics for 2012 - Infographic

What I like to see is that the big boys are not having it all their own way.

Google thought Facebook was just a fad that would go away.  For a while there Twitter looked like it would be a super nova that exploded with growth and then fade into oblivion. But neither of these events have occurred and social media has moved from fad to mainstream.

When I participate on Pinterest it seems as if I am male voyeur listening in on visual  conversations dominated by women. It is a bit like dropping into a women’s fashion store or lingerie shop. You know that it is OK to be there but it doesn’t feel quite right. This is validated when you look at the  Pinterest demographics and also notice that the top five pinners with millions of followers are female.

Two Significant Trends in Social Media

There are two trends that have emerged in the last two years that have changed the  social media landscape and fabric.

  1. Visualisation of content: This is obvious when you see the rapid rise of Pinterest and Instagram and the evolution of larger images on Facebook and its user interface. Google+ had realised this when it launched last year with its feature and function sets applying a highly visual format.
  2. Mobile use and sharingInstagram is the leader of this trend and is one of the reasons that Facebook made a $1 billion purchase of a non profitable company (Instagram) with only 16 employees.

These trends have also impacted web design and online shopping with Amazon changing its design and layout to a Pinterest styled home page  ”feed” 

Social Media Statistics

There are some surprising statistics that indicate the growth and impact the social web has created in just a few short years.

  • 350 million plus users suffer from “Facebook addiction syndrome”
  • If Twitter was a country it would be the 12th largest in the world
  • LinkedIn signs up 2 new members every second
  • The average visitor spends 15 minutes a day on YouTube
  • Three million new blogs come online every month
  • 97% of the fans on Pinterest’s Facebook page are women
  • 5 million images are uploaded to Instagram every day
  • The Google +1 button is used 5 billion times every day

Want to find out more?, Check out this Infographic.

The latest social media statistics for 2012


Read more at http://www.jeffbullas.com/2012/11/28/the-latest-27-social-media-facts-figures-and-statistics-for-2012-infographic/#7yXjw60eBd3CydCv.99 

Who Gets You More Business Leads: Google+ or Pinterest? | Business 2 Community

Who Gets You More Business Leads: Google+ or Pinterest? | Business 2 Community.

Social Media marketing has influenced the marketing strategies of business organizations online in recent years.

Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.

Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.

Identifying the right Social Media Sites for business

Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.

But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.

Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.

Generating business leads with Google+ and Pinterest

Google+ has brought interest of millions of people online with the type of launch that they have made.Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.

Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.

Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.

One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.

Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.

Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest, your business many go viral.

Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.

Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.

Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.

Infographic: Pinterest

pinterest infographic Who get you more business leads Google+ or Pinterest?

Infographic: Google Plus

GooglePlusInfographic Who get you more business leads Google+ or Pinterest?

So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.

Moving Customers from Pinning to Purchase – Alexandra Samuel – Harvard Business Review

Moving Customers from Pinning to Purchase – Alexandra Samuel – Harvard Business Review.

Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue?

Not long after the Pinterest spike, my employer, Emily Carr University, and research firm Vision Critical recruited 500 Pinterest users from the U.S., Canada, U.K., and Australia, to talk about their pinning habits.

The results: Pinterest users reported a surprisingly high correlation between pinning and subsequent purchasing: more than 1 in 5 Pinterest users has pinned an item that they later purchased. In the social world, this is a high conversion rate.

Surprisingly, the correlation between pinning and offline purchasing (16%) was stronger than the correlation between pinning and online purchasing (12%). (The overall number of people who have pinned and then purchased comes to 21%, because some purchased both ways.)

The people who are purchasing pin three times as many items (59) each month as non-purchasers (19). No wonder: the purchasers visit Pinterest almost three times as often, 27 times a month, compared to an average 10 for non-purchasers.

More than 60% of these purchasers joined Pinterest before January 2012, in other words, before the hype. This could be because they are more loyal early adopters or because those who’ve joined since haven’t had as much time to convert their activity to buying. Probably, it’s some combination of both. Click the image below for an infographic representation of the survey results.

pinterestthumb.jpgView infographic

It’s hard to assess any causal relationship between pinning and purchasing. Are people buying because they pin, or pinning what they always intended to buy? Still, the implications for marketers are clear: Pinning, especially among loyal, active Pinterest users, is intimately intertwined with buying. Pinning is a signal that says, “I’m thinking of purchasing your product”.

If you’re already running a social media customer relations team, you’re well positioned to respond. At a minimum, your team should be monitoring the Pinterest page that shows every item pinned from your site(s): http://pinterest.com/source/yoursite.com. Take a peek at what that page looks like for brand like Adidas or Michael’s and you get an instant snapshot of the opportunities for moving customers from pinning to purchase.

Pinboard names also offer clues about how seriously your customers are considering a purchase: in general, anything with “lust” or “inspiration” in the title implies fantasy rather than purchase intent, while lists named for specific product categories (“red shoes”) usually read like pre-purchase shortlists. Work from these clues to reach out to customers with product information or discounts and promotions. But, take care to avoid being intrusive or creepy: if Sarah posts your product to her “Birthday Wishlist” pinboard, it’s not your job to look at her Facebook profile, find the name of her boyfriend, and let him know you’re happy to help him get that perfect gift.

At a higher level, our research on Pinterest speaks to the necessity of asking some tough questions about any new social media platform, and taking a data-driven approach to finding the answers.

After all, there has been a Pinterest every year for the past decade. If you cringe like I do at the memory of joining Second Life, you know how hard it is to resist the siren song of the Cool New Social Web Thing. Investing some personal time in CNSWTs can help you get inside the heads of the customers who are spending time there, and to understanding the social media zeitgeist, but taking the leap from personal interest to brand investment requires a much higher threshold of confidence. To justify a real resource commitment (dollars, technology, time) a new platform has to demonstrate that it’s moving the dial on one of your key metrics, whether it’s your total revenue, your average cost of sale or production, or simply the number of applications you get in response to each job ad.

Knowing the relationship between platform and metrics isn’t just a matter of proving ROI, but rather, crucial to aligning your strategy for a new social media platform with the strategy for that part of your business it can reasonably be expected to enhance. To achieve that kind of alignment, you have to go beyond the aggregated stats on visits and users that any trending platform produces to dazzle its potential business audience. You have to hear about the platform’s impact from the users themselves.

Is Pinterest the next Facebook? – Fortune Tech

Toujours dans la recherche de compréhension de Pintererst – Un article à venir dans fortune/CNN Money…

Is Pinterest the next Facebook? – Fortune Tech.

March 22, 2012: 5:00 AM ET

An exclusive look inside CEO Ben Silbermann’s social media sensation.

FORTUNE — Ben Silbermann can’t stop staring at the refrigerators. The Pinterest co-founder and CEO and I are standing in the break room of his company’s garage-size Palo Alto office. He’s just flown back from Austin’s SXSW interactive festival, and a redesign of his website is two days away. It’s all a little overwhelming. But at this moment his full attention is focused on three glowing refrigerators. Sometime during his brief absence, a service has delivered them fully stocked and branded with the company logo. They’re wedged into the tiny backroom behind the foosball table that three employees — roughly 15% of his workforce — are using for a conference. “I’ve been gone for one day, and it’s so upscale,” he says. “We used to just run to Costco all the time.”

That was before. Before Mitt Romney’s wife, Ann, began organizing family photos on Pinterest. Before Reese Witherspoon gushed to Conan O’Brien that it was “a collection of the most amazing, wonderful craftiness on the earth!” Before the U.S. Army issued a guide for how to use it, and before Pinterest emerged as the fastest-growing website of all time. In March the site registered 17.8 million users, according to Comscore, a 52% jump in just one month — and it isn’t even open to everyone (would-be “pinners” must still request an invitation to join).

Pinterest, for the uninitiated, is a deceptively simple-sounding, insanely addictive social media site that lets users collect and share images on digital pinboards. Most social-networking sites have first become popular among tech’s early adopters along the country’s coasts. But Pinterest found its most passionate users among the Midwestern scrapbooking set — a mostly female group — who have turned to it to plan weddings, save recipes, and post ideas for kitchen renovations.

This growth has thrust Silbermann, 29, into the spotlight as investors and businesses alike try to figure out how they can get in on the action. Brands — from large companies like Gap (GPS) and West Elm to online boutiques — are tripping over themselves to establish a presence on it, and some are starting to reap the rewards of being “pinned,” a de facto referral that prompts followers to click on product pictures to learn more. In February Pinterest drove more traffic to websites than Twitter, Google+, LinkedIn (LNKD), and YouTube combined. Meanwhile, the same (mostly male) investors who initially passed on Pinterest are kicking themselves. The company in October raised $27 million from venture capital firm Andreessen Horowitz in a deal that valued Pinterest at a reported $200 million. Marc Andreessen himself readily admits he didn’t get it until a female researcher on staff urged him to reconsider. Says Andreessen: “Our industry historically … do we produce products initially aimed primarily at men or women? You’d have to say men.”

Amid all the noise, Silbermann must now build out a company that can keep up with Pinterest’s user explosion. This type of hypergrowth has been a challenge for companies to manage — remember the “fail whale” that signaled Twitter was suffering under the weight of its own popularity? In recent weeks Silbermann and his team have held a Monday meeting — usually in the form of a coffee run to Bistro Maxine — to figure out how to keep the site running on Thursday. (Writing a check to Amazon’s web service unit usually does the trick.) Oh, and Silbermann must figure out how to make money. To that end, Fortune has learned, Pinterest just hired Tim Kendall, who spent many years as Facebook’s director of monetization, to build out the business.

Silbermann seems to be maintaining an almost eerily level head about Pinterest’s success as well as the stress of running Silicon Valley’s current “it” company. He talks so quietly that during our conversation I felt compelled to drop my own volume to match his. His eye is always on the wall-mounted flat screen that displays real-time data about how pinners are using the service. He takes a regular turn at answering customer-support e-mails, a mundane task that, he says, helps him make Pinterest even better. And while Pinterest’s Palo Alto digs feature a poster with the words move fast and break things, a mantra at Facebook, Silbermann talks about Pinterest the way one talks about a fragile heirloom. “When you open Pinterest, it should feel like someone has hand-made a book for you,” he explains. “Every item should feel like it’s handpicked for you by a person you care about.”

A collection of pictures of Pinterest co-founder and CEO Silbermann

Silbermann took a somewhat circuitous path to Internet stardom. The son of doctors from West Des Moines, Iowa, he collected things — stamps, leaves, insects — as a child. His sisters became doctors, and he was premed at Yale and majored in political science. Upon his 2003 graduation, he moved to Washington, D.C., where he took a “cube job” running data for a consultancy. That was right around the birth of Web 2.0, and he became hooked on tech blogs. He remembers the first time he stumbled across TechCrunch. Something was happening in Silicon Valley. He wasn’t a coder, but he was a huge history buff, and he fell in love with the romantic notion that the Internet defined his generation. “It felt like this was the story of my time, and I just wanted to be close to it,” he says. He and his girlfriend (now his wife) moved across the country to Palo Alto, where she became a recruiter at Facebook and he got a job working in customer support and sales at Google (GOOG).

Silbermann credits Google with helping him dream big — here was a company that decided to take a photograph of every street in the world — but without an engineering degree, he was never going to gain credibility there. And everyone around him was trying to start a tech company. “This is a really strange place,” he explains of Silicon Valley. “They love technology here like people I grew up with love sports.” So in 2008, even as the economy crashed, Silbermann left Google and hooked up with a college buddy, Paul Sciarra, to try out some startup ideas. Silbermann had held on to his obsessive love for collecting things. So they looped in Evan Sharp, a designer friend who was studying at Columbia’s architecture school, to help create a site for people to build collections. Silbermann’s wife came up with the name over Thanksgiving dinner.

By January 2010, Silbermann and his co-founders were e-mailing friends and family to invite them to try the service. It was slow going. For one thing, they were hard up for cash, and no one wanted to invest in a startup with three nontechnical founders. (Upon graduation, Sharp took a job as a designer at Facebook, where he worked until last spring, to pay the bills.) What’s more, in 2008 most startups were focused on curating real-time information, particularly for mobile platforms. By contrast, Pinterest was all about helping people save things for later — and the bigger the screen, the better the experience. Also, none of the investors who reviewed Pinterest could understand why anyone would want to spend so much time collecting things. Four months in, Pinterest had just a few hundred users.

But then the site began to catch on among friends back in Iowa. Early on, Silbermann traveled to a Utah design conference, and that group began to use it. A home-schooling parent kept and shared boards of lesson-plan ideas. It was more than a game or some form of entertainment for his core audience. Says Silbermann: “I realized that people were using it for projects that were important in their real lives.” Once Pinterest began growing, it didn’t stop. Since inception, the site has added an estimated 40% to 50% more subscribers each month.

Pinterest growthLast summer Omaha Steaks president Todd Simon and his wife were building a new home near Omaha. A friend recommended Pinterest. Soon they were pinning and “liking” decorating concepts. “For the previous year, we’d been flipping through design magazines, cutting pictures and pinning them to the wall,” he said. “This was the equivalent.”

Simon took the idea to work, only to discover that his marketing team was one step ahead of him. They’d been noticing customers pinning photographs of their mail-order steaks and other products to digital pinboards for months. In December Omaha Steaks built its own profile and began pinning photos of its delicacies on boards with names like “Delicious discoveries” and “Recipes we want to share.” While it’s too early to say, the company believes it’s having a direct and positive impact on sales.

Essentially, Pinterest excels at something that’s very hard to do on the web — help people discover new things. If you can name what you want, after all, Amazon (AMZN) and Google are pretty good tools for helping you find it. But what if you don’t know what you want? Social-networking sites have helped businesses influence people, but they are imperfect. People use Facebook and Twitter to talk to each other, not necessarily to discuss things they might want to buy. In contrast, Pinterest users are more often in a shopping mindset when they are using the service. If you’re keeping a pinboard called “Spring handbags I’m considering,” there’s a good chance you’ll click through and make a purchase.

Over time, Pinterest has the potential to translate more quickly to sales dollars than other social-networking sites. Katia Beauchamp, CEO of Birchbox, has already seen that. Pinterest is among the top 10 traffic drivers to the site, which sells beauty products as well as sample-sale subscriptions. It doesn’t yet drive as much traffic as, say, Facebook, Beauchamp says, but it results in more direct sales. At this point, businesses can’t spend money marketing on Pinterest even if they want to; Silbermann is not ready to talk about how he plans to make money off it. Targeted ads seem like a no-brainer, and new hire Kendall is sure to have some ideas for how to help companies better reach consumers on the site. But Pinterest also could become a platform for would-be entrepreneurs seeking to cash in on their hobbies, much the way eBay (EBAY) unleashed a new class of mom-and-pop vendors.

Pinterest’s rise hasn’t been all corporate love and celebrity mash letters. Lawyer and photographer Kristin Kowalski sparked a firestorm last month when she blogged about her concerns that Pinterest was letting its users publish other people’s content without explicit permission. The terms of service indemnify the company from its users’ copyright violations, but the service itself, critics say, encourages users to violate copyrights.

When Silbermann read Kowalski’s blogged concerns, he called her up. They spoke for more than an hour. The company will shortly update its terms of service, though Silbermann notes they follow the Digital Millennium Copyright Act. Pinterest also has introduced an opt-out code web publishers can embed in their sites — Yahoo’s Flickr (YHOO) has done so too — to prevent pinners from republishing material. Eventually publishers may decide to make more material available if the site becomes a major destination.

Silbermann’s handling of the potentially volatile situation shows how his good manners can be an asset. After Kowalski spoke to him, she wrote a lengthy follow-up praising the young CEO. “He didn’t yell at me. He didn’t accuse me of being a hater,” she wrote. “I also truly believe that he is going to work his young, brilliant little butt off to address [my concerns] and remedy the quirks to the best of his and his legal team’s ability.” She now calls herself a Pinterest cheerleader.

Pinterest

In mid-March Pinterest unveiled a redesigned profile page. During our visit Silbermann and co-founder Sharp walk me through the highlights. “The idea is to help you discover other people,” says Silbermann, pointing to a box that now shows the people and brands that pinners repin the most. Click on their handles to see who they follow, and you jump on an endless train of interesting images.

It’s clear from the new user page that the Facebook ethos has rubbed off on Pinterest. Each user can upload a profile photo, and there’s a stream of continually updating pinboards, not unlike the information on Facebook. Pinterest uses Facebook Connect to let Facebook members log on to Pinterest and opt to publish their activity to their Facebook newsfeed. But as Pinterest gains traction, it becomes a potential threat to the social media giant. Facebook has pretty much captured the U.S. market for subscribers, so its growth is likely to come from engagement — keeping users on the site longer. As more people spend more time pinning — and revealing to marketers the kinds of hobbies and objects they covet — it may cut into the time they have to spend on Facebook.

But this flash popularity does not guarantee success, not for today’s web upstarts. More people are connected — one-seventh of the world’s population has a Facebook profile — and most of them are mobile. And with such a low barrier to entry, new social services pop up all the time. Pinterest must continue to be better than its competitors if it’s going to thrive. Silbermann is already working on the next set of product improvements.

So what does it feel like to be a social site on the verge? “There should be a word for it,” says Sharp, shifting to face his co-founder.

Says Silbermann: “It’s the intersection of the Venn diagram of fear and joy.”

–Reporter associate: Alex Konrad

Users and Marketers Warm to Niche Social Networks – eMarketer

Users and Marketers Warm to Niche Social Networks – eMarketer.

Pinterest, Tumblr show fast growth and increased potential for marketers

While Facebook, Twitter and LinkedIn have been at the top of the social media heap in the US for several years now, new services and relaunched versions of older ones are rapidly gaining popularity among consumers and marketers.

“Many internet users are turning…to social networks that offer a more focused experience than Facebook, even as that site positions itself as the social destination for sharing, curation and consumption of content,” said eMarketer’s Kimberly Maul, author of the new report, “Beyond Facebook and Twitter: Visually Focused Social Sites See Growing Interest.” “In the case of several popular or up-and-coming sites, this means giving users the ability to express themselves—and often to become tastemakers—using photos and other visually oriented material.”

One such site is Pinterest, where users and marketers alike can create online “pinboards” that showcase their taste and creativity. Just as users can curate their own online image on such a site, so too can brands, making boards that present a brand identity and positioning themselves in a clear, visual way to the target audience. According to comScore, Pinterest usage in the US shot up from less than half a million unique visitors in May 2011 to nearly 12 million in January 2012.

US Unique Visitors to Pinterest, May 2011-Jan 2012 (millions)

Usage of blogging platform Tumblr has also seen increases, though of a relatively more modest nature. In January, comScore reported the site’s US traffic rose from less than 7 million unique visitors in late 2010 to more than twice as many a year later.

US Unique Visitors to Tumblr, Nov 2010-Nov 2011 (millions)

While content on Pinterest is limited to images, Tumblr has more options—again, for both users and marketers alike. And as users take advantage of the simple, customizable, and highly visual Tumblr blogging interface, brands with a visual message are getting involved too.

“The platform works especially well for media companies, which can post their own content as well as supplemental photos and quotes,” said Maul. “This has attracted brands such as The Atlantic, Rolling Stone and The Huffington Post. And fashion brands, including Oscar de la Renta and J.Crew, are leveraging the easy photo-sharing opportunities to include images of products, shots from fashion shows and more.”

Pinterest: The Last Article You’ll Ever Need or Want to Read | Gizmodo UK

Pinterest: The Last Article You’ll Ever Need or Want to Read | Gizmodo UK.

Goddammit if we haven’t heard too much about Pinterest—the word itself is irksome. But for many, that annoyance is doubled by the fact that we don’t even really know what it is. So, let’s figure that out.

We’ve already speculated that Pinterest is mostly for the lay-deez. And a cursory glance pretty much confirms this. But it doesn’t have to be, does it? Here’s everything you need to know about the Internet’s most adorable, suddenly-popular social network.

So, yeah, what is Pinterest?

Pinterest: The Last Article You'll Ever Need or Want to Read

Pinterest calls itself a “virtual pinboard,” and unlike most self-descriptions, it’s pretty apt. Much like a middle school bulletin board, the site is a “board” of images that you “pin” from other sites you frequent. It’s a mix of scrapbook, ornate refrigerator door, diary, and the stuff jangling around in the bottom of a purse.

“Pinning” is easy—there’s a bookmarklet you can hit from your browser, which will suck up any image on the site you’re current sitting on. Select an image, select the category you want to place it in, and look—you just pinned something.

How is a bunch of images cribbed from other sites a social network?

There are a ton of other people cribbing—”pinning!”—alongside you. You can follow them, a la Facebook, and their recent pins will form a cascade of JPGs every time you open the site. You can even comment too. Like “I love these shoes” or “I’d eat this cake.”

Not everyone wants their cake pic shared, however. Pinterest has faced some copyright heat lately, and now gently reminds users to attribute their sources (which nobody does) and gives sites the option to block pinning altogether.

Do people actually do this? They comment about the pictures?

No, not really. For the most part, Pinterest is an echo chamber, where people fling around whatever shiny image piques their interest for as long as it takes to click Pin. Cross-pin communication is minimal, although re-pinning—taking someone else’s find—is pervasive.

What should I pin on my pinboards?

Oh ho ho! You’ve already got the jargon down—yes, you can create separate “pinboards” to sort your pins. I have a pinboard called “Things Involving Frogs,” where I “curate” my favorite frog-related images. Most other pinboards boil down to “clothes,” “things I wish I could afford to buy for my home,” “wedding fantasies,” and “impossible recipes.”

Ideally, you’d pin something every time you like it, for any reason. A cool car. A fast train. A photo of someone with pretty eyes. It doesn’t really matter.

This sounds overwhelming.

It’s really not. Pinterest’s sweetest virtue is its design. If you ignore the thematic monotony, you’ve got a really gorgeous website to infinitely scroll through. Each pinned image is scaled and oriented so that everything fits together like a well-played game of Tetris. At the very least, it’s colorful and easy on the eyes.

Are there rules?

Unlike the rest of the hellish, toxic landscape of the internet, Pinterest is walled in by candy canes and wan smiles. Mutual respect, not rape jokes, racism, and Wii trolling, is the law of the land. They literally have a list of “Pin Etiquette” within which rule #1 is “Be Nice.”

So, yes, Be Nice.

What can you actually do with Pinterest? How is this useful?

On paper, you would peruse Pinterest to find something fun to make for dinner, or sassy new earrings to craft by hand. Or maybe inspiration for redoing your basement.

In practice, it serves as the equivalent of going through a catalog and circling all the shit you want but can’t have. The beautiful face you wish was yours, the dress you wish you could fit into, the motorcycle you wish you could afford, the quiche you wish you had the patience and ability to make. The resounding spirit of Pinterest is I love this!, rather than I’ll do this! It’s aspirational. It’s full of dreams. It’s entirely materialistic—the offal of cyber shopping spree fantasies, too decadent or distant to ever actually possess. Like raisins in the sun, the multitude of pinboards just accumulate beautiful details that don’t coalesce into much of anything.

It could be useful if you’re collaborating on something. Maybe you and your wife are going to repaint a room, and you want to share paint colors—share a pinboard. Or maybe a dinner party’s menu is still up in the air—share a pinboard to plan the occasion. Pinterest is beautiful, well organized, and perfect for people who think best with pictures. It could be a fabulous tool. Instead, it’s the 4chan of conspicuous consumption.

I apologise for the number of times the word “pin” or some variant appeared in this post.