Blog Archives

The future of retail in 5 charts | Digiday

The future of retail in 5 charts | Digiday. For all the talk about “showrooming” and Jeff Bezos mercilessly pursuing world domination, e-commerce remains a fraction of the size of the good ol’ brick and mortar industry. But times are

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Posted in E Business, POE

Le paradoxe du Chief Digital Officer: le profil idéal du CDO d’aujourd’hui ressemble étrangement au profil… du CEO de demain

Le paradoxe du Chief Digital Officer. Installer un Chief Digital Officers au sein d’un comité exécutif serait une fausse bonne idée pour Pascal Cagni, l’ancien vice-président d’Apple Europe. Les CDO (Chief Digital Officer) semblent avoir déjà gagné la bataille du

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Posted in E Business, Brands, POE, Opinion

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch. Singapore, Mar 26, 2014 (ACN Newswire via COMTEX) — Social media has changed the way people interact with one another, and also how they discover, share and

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Posted in Facebook, Twitter

L’étude “Marketing 2020″ insiste sur l’enjeu d’intégration – Désilotage (Think, Feel, Do)

“Plutôt que d’essayer d’imaginer le marketing digital du futur, le véritable enjeu aujourd’hui est de réinventer le rôle et l’organisation du marketing à l’ère du digital (…)”, a résumé Patrice Favière, Directeur EffectiveBrands, qui a révélé les résultats de l’étude “Marketing

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Posted in Marketing/Advertising x Facts/Figures

Understand the full value of mobile for your business

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Posted in Marketing/Advertising x Facts/Figures

Media Halo : Le Paid, Owned, Earned à l’heure du digital

A partir d’une analyse critique des modèles actuels du Paid, Owned, Earned, Kantar Media│News Intelligence a développé son propre modèle « le Media Halo » afin de refléter le développement des médias sociaux en tant que partie intégrante de la

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Posted in Marketing/Advertising x Facts/Figures

Havas Media – Septembre 2013, une rentrée TV très sociale. Découvrez l’impact social de plus de 70 émissions TV !

Havas Media Brussels et TEVIZZ ont associé leurs forces pour analyser la rentrée TV sous un angle combiné des audiences TV et des interactions sur les réseaux sociaux. Les premiers résultats des analyses, menées sur 74 émissions dans le Nord

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Posted in Marketing/Advertising x Facts/Figures

Havas Media – Septembre 2013, une rentrée TV très sociale

Havas Media Brussels et TEVIZZ ont associé leurs forces pour analyser la rentrée TV sous un angle combiné des audiences TV et des interactions sur les réseaux sociaux. Les premiers résultats des analyses, menées sur 74 émissions dans le Nord

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Posted in Marketing/Advertising x Facts/Figures

Havas Media Brussel 40% « Digital » & 100% Datagericht!

Bij Havas Media zijn 4 werknemers op 10 bezig met het ontwikkelen en implementeren van digitale communicatiestrategieën. Sinds januari 2013 zijn er 10 nieuwe talenten bijgekomen om de 4 pilaren van de digitale ontwikkeling te versterken: Display & Mobile, Social

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Posted in Marketing/Advertising x Facts/Figures

Havas Media Bruxelles: 40% « Digital » et 100% orienté Data !

Chez Havas Media, 4 employés sur 10 développent et déploient des stratégies de communication digitale. Depuis janvier 2013, 10 nouveaux talents ont renforcé les 4 piliers du développement digital : Display & Mobile, Social Media, Performance et Data. Julie Tinant,

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
7 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
19 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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