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Havas Media – Septembre 2013, une rentrée TV très sociale. Découvrez l’impact social de plus de 70 émissions TV !

Havas Media Brussels et TEVIZZ ont associé leurs forces pour analyser la rentrée TV sous un angle combiné des audiences TV et des interactions sur les réseaux sociaux. Les premiers résultats des analyses, menées sur 74 émissions dans le Nord

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Posted in Marketing/Advertising x Facts/Figures

Havas Media – Septembre 2013, une rentrée TV très sociale

Havas Media Brussels et TEVIZZ ont associé leurs forces pour analyser la rentrée TV sous un angle combiné des audiences TV et des interactions sur les réseaux sociaux. Les premiers résultats des analyses, menées sur 74 émissions dans le Nord

Tagged with: , , , , , , , , , , , ,
Posted in Marketing/Advertising x Facts/Figures

Social TV : du téléspectateur assis au téléspectateur engagé : Marketing professionnel – Le marketing pour les professionnels

Social TV : du téléspectateur assis au téléspectateur engagé : Marketing professionnel – Le marketing pour les professionnels. La social TV, on ne peut plus la zapper. Pas une émission de télévision sans des @ ou des # affichés à

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Posted in Big Data, second screen, Social Media, TV, Twitter

The five most important factors for improving Ecommerce conversion and sales? [infographic] – Smart Insights Digital Marketing Advice

The five most important factors for improving Ecommerce conversion and sales? [infographic] – Smart Insights Digital Marketing Advice. Over the last four years we have completed research with thousands of digital marketers in collaboration with Econsultancy reviewing what they are

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Posted in E Business

The 5 basic rules of calculating fan/like/follower value. « The BrandBuilder Blog

The 5 basic rules of calculating fan/like/follower value. « The BrandBuilder Blog. September 24, 2012 by Olivier Blanchard The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what

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Posted in Facebook, Social Media, Social Network

101 Examples of Social Business ROI

101 Examples of Social Business ROI. Being Peter Kim   Thoughts on social business.  few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at

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Posted in Marketing/Advertising x Facts/Figures, Social Media

Your Key Marketing Challenge For 2012: 5 Steps To Measure The ROI Of Digital Media Channels | Fast Company

Your Key Marketing Challenge For 2012: 5 Steps To Measure The ROI Of Digital Media Channels | Fast Company. BY FC EXPERT BLOGGER STEVE KERHOToday This blog is written by a member of our expert blogging community and expresses that expert’s views

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Posted in Big Data, Marketing/Advertising x Facts/Figures, POE

CMOs Struggling To Keep Up With The Digital Revolution | THE SOCIAL CMO Blog

CMOs Struggling To Keep Up With The Digital Revolution | THE SOCIAL CMO Blog. Great Stuff from The Social CMO October 17th, 2011 · No Comments · All Posts, SteveOlenski In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19

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Posted in Social Media, Social Network

Havas Deploys Agent-Based Modeling For Digital ROI 08/09/2011

MediaPost Publications Havas Deploys Agent-Based Modeling For Digital ROI 08/09/2011. A little over a year ago, eMarketer reported the results of a survey that showed nearly 70% of U.S. Facebook users were more likely to buy a product or visit

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Posted in havas media

Social Networking – Marketing Tool ?

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Posted in Facebook, Social Media, Social Network, Twitter

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
18 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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