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Google Technological Evolution

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Posted in Marketing/Advertising x Facts/Figures

Google SEO Update. The Rise of ‘Not Provided’ & Hummingbird ( Havas Media Group Focus)

Two recent changes have significantly affected Google SEO best practice – the move to 100% encrypted search resulting in the rise of ‘Not Provided’ keyword data and the launch of the new Hummingbird algorithm. This POV explores the impact of both

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Posted in Marketing/Advertising x Facts/Figures

Le display va dépasser le search en 2016

Dans le Q2 2013 Global Media Intelligence Report, Agregate Knowledge met en avant les tendances les plus marquantes chez les annonceurs et les agences : ad-exchange, portail, display, social… afin d’en déterminer les performances basées sur les objectifs en matière

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Posted in Marketing/Advertising x Facts/Figures

The History of SEO (Hubspot)

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down

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Posted in Marketing/Advertising x Facts/Figures

Search, vidéo, RTB et mobile moteurs dans la croissance de 4% de l’e-pub au 1er semestre 2013 (infographie) – Offremedia

Search, vidéo, RTB et mobile moteurs dans la croissance de 4% de l’e-pub au 1er semestre 2013 (infographie) – Offremedia. Le 10/07/2013 Pour la première fois, le désormais traditionnel baromètre de l’Observatoire de l’e-pub du SRI réalisé en partenariat avec

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Posted in Digital Advertising

Making the Most Out of Search Data

Making the Most Out of Search Data. Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks, then I

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Posted in Search

46% of Christmas Day search traffic was on tablets and mobiles | Econsultancy

46% of Christmas Day search traffic was on tablets and mobiles | Econsultancy.   Posted 17 January 2013 15:00pm by Jonathan Beeston 0 inShare Christmas might seem like a distant memory now, but as we’ve seen from the recent troubles at Comet,

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Posted in Uncategorized

Social still can’t beat search in online shopping | Internet & Media – CNET News

Social still can’t beat search in online shopping | Internet & Media – CNET News. Although the amount of site traffic generated by social media has more than doubled, it’s still no match for search engines or e-mail referrals.  

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Posted in Social Media

Search vs Social Marketing

   

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Posted in Facebook, Google, Search, Social Media, Social Network, Twitter

Vers une convergence entre réseaux sociaux et moteurs de recherche ? – SMX 2012 – Journal du Net Solutions

Vers une convergence entre réseaux sociaux et moteurs de recherche ? – SMX 2012 – Journal du Net Solutions. “La frontière entre moteurs de recherche et réseaux sociaux va totalement s’effacer”, prédit François Sutter, directeur conseil à l’agence Modedemploi, plantant directement en

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Posted in Android, Big Data, Google, Search, Social Media, SoLoMo

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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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