Blog Archives

Vers une convergence entre réseaux sociaux et moteurs de recherche ? – SMX 2012 – Journal du Net Solutions

Vers une convergence entre réseaux sociaux et moteurs de recherche ? – SMX 2012 – Journal du Net Solutions. “La frontière entre moteurs de recherche et réseaux sociaux va totalement s’effacer”, prédit François Sutter, directeur conseil à l’agence Modedemploi, plantant directement en

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Posted in Android, Big Data, Google, Search, Social Media, SoLoMo

Search and social media marketing spend remains strong – new report | Econsultancy

Search and social media marketing spend remains strong – new report | Econsultancy. Good news @Havas Media Brussels we have focussed a consequent part of our development on Search & SoMe “Digital marketing budgets in search engine and social media

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Posted in Search, Social Media

Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter. The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may

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Posted in Google, Search

Analyst: Mobile To Overtake PC For Local Search By 2015

Analyst: Mobile To Overtake PC For Local Search By 2015. Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs  in the US. It’s a bold prediction and one that has logical merit:

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Posted in Android, Google, Marketing/Advertising x Facts/Figures, Mobile Apps, Mobile Marketing, Search, SoLoMo

Social vs Search

social-vs-search-infographic_475.gif (475×1686).

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Posted in Facebook, Search, Social Media, Social Network, SoLoMo

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW)

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW). Marketers Spending More on Mobile Adobe’s report has U.S. marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K.

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Posted in Google, Search

Consumers Concerned About Personalized Search Results – eMarketer

Consumers Concerned About Personalized Search Results – eMarketer. Nearly half of internet users prefer standardized search results Search and social media are becoming more interconnected, particularly as Google works to integrate social media content into its search results. In January

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Posted in Marketing/Advertising x Facts/Figures, Search

How can marketers use TV ads to drive people online? | Econsultancy

How can marketers use TV ads to drive people online? | Econsultancy. In a multichannel environment, brands and marketers need to think carefully about how customers will respond to offline advertising.  If people see a product or service they like,

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Posted in FutureofMedia

Is Social Taking Over Search ?

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Posted in Social Media, Social Network

To Boost Organic Clickthrough Rate, Look to Paid Search CPC – eMarketer

via To Boost Organic Clickthrough Rate, Look to Paid Search CPC – eMarketer. MAY 12, 2011 Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a

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Posted in Search

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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