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Search and social media marketing spend remains strong – new report | Econsultancy

Search and social media marketing spend remains strong – new report | Econsultancy. Good news @Havas Media Brussels we have focussed a consequent part of our development on Search & SoMe “Digital marketing budgets in search engine and social media

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Posted in Search, Social Media

Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter. The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may

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Posted in Google, Search

Analyst: Mobile To Overtake PC For Local Search By 2015

Analyst: Mobile To Overtake PC For Local Search By 2015. Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs  in the US. It’s a bold prediction and one that has logical merit:

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Posted in Android, Google, Marketing/Advertising x Facts/Figures, Mobile Apps, Mobile Marketing, Search, SoLoMo

Social vs Search

social-vs-search-infographic_475.gif (475×1686).

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Posted in Facebook, Search, Social Media, Social Network, SoLoMo

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW)

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW). Marketers Spending More on Mobile Adobe’s report has U.S. marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K.

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Posted in Google, Search

Consumers Concerned About Personalized Search Results – eMarketer

Consumers Concerned About Personalized Search Results – eMarketer. Nearly half of internet users prefer standardized search results Search and social media are becoming more interconnected, particularly as Google works to integrate social media content into its search results. In January

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Posted in Marketing/Advertising x Facts/Figures, Search

How can marketers use TV ads to drive people online? | Econsultancy

How can marketers use TV ads to drive people online? | Econsultancy. In a multichannel environment, brands and marketers need to think carefully about how customers will respond to offline advertising.  If people see a product or service they like,

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Posted in FutureofMedia

Is Social Taking Over Search ?

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Posted in Social Media, Social Network

To Boost Organic Clickthrough Rate, Look to Paid Search CPC – eMarketer

via To Boost Organic Clickthrough Rate, Look to Paid Search CPC – eMarketer. MAY 12, 2011 Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a

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Posted in Search

Actionable Media Attribution and Analytics for Search Marketers – Search Engine Watch (SEW)

via Actionable Media Attribution and Analytics for Search Marketers – Search Engine Watch (SEW). Actionable Media Attribution and Analytics for Search Marketers Roger Barnette | May 6, 2011 | 0 Comments Attribution of digital marketing efforts — across elements such as paid search, organic

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Posted in KPI, Search

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AMMA AWARDS 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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