Blog Archives

Twitter Acquires Social TV Experts Mesagraph and SecondSync

Twitter Acquires Social TV Experts Mesagraph and SecondSync. Twitter wants its social network to be the definitive place for advertisers and broadcasters to promote their shows, and to that end it’s just gobbled up TV analytics specialists Mesagraph and SecondSync. Mesagraph runs a

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Posted in second screen, TV, Twitter

TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need?. FEBRUARY 13, 2014 SECOND SCREEN ANATOMY: WHAT DO AUDIENCE REALLY NEED? Is there a magic formula for Social TV? We know what really matters is user behavior, but what are

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Posted in Mobile Marketing, second screen

Social Media And The Second Screen – Business Insider

Social Media And The Second Screen – Business Insider. BII Second screen activities linked to social media are pretty popular People love using their phones and checking social media as they watch TV. But that doesn’t mean that they want

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Posted in Native advertising, second screen

Here’s Why Social Media Will Eat The ‘Second Screen’ Industry | Business Insider

Here’s Why Social Media Will Eat The ‘Second Screen’ Industry | Business Insider. Second screen activities linked to social media are pretty popular People love using their phones and checking social media as they watch TV. But that doesn’t mean

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Posted in Native advertising

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch. Sequoia-backed video ad companyInnovid is announcing that it’s working with Cisco to bring a new kind of ad targeting to second-screen apps (specifically, the smartphone and

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Posted in second screen, shazam, Social Media

Where Is Social TV Heading in 2014? | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Where Is Social TV Heading in 2014? | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age. Expect More Investment in Second Screen and New Performance Indicators By: Jesse Redniss Published: December 17, 2013 As we wrap up 2013,

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Posted in Big Data, second screen, Social Media

The value of second screen

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Posted in Marketing/Advertising x Facts/Figures

By 2020, Social TV will be an $8-$12 billion business.

The term “second screen” refers to the use of smartphones, tablets, and PCs in conjunction with a main entertainment medium. The earliest concept of a second screen — watching TV on one screen while accessing additional info on another —

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Posted in Marketing/Advertising x Facts/Figures

Non, La télévision ne vas pas mourir !

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Posted in Marketing/Advertising x Facts/Figures

Evaluation of the 2013 sept new programs grids based on the traditional TV ratings as well as the social buzz (Havas Media Match Study)

  The channels marketshares (based on TV ratings) are stable in Sept 2013 vs Sept 2012. The Top10 (TV ratings) in the North is exclusively composed of Flemish productions.  The Top10 (TV ratings) in the South is composed of 80%

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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