Blog Archives

Google SEO Update. The Rise of ‘Not Provided’ & Hummingbird ( Havas Media Group Focus)

Two recent changes have significantly affected Google SEO best practice – the move to 100% encrypted search resulting in the rise of ‘Not Provided’ keyword data and the launch of the new Hummingbird algorithm. This POV explores the impact of both

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Posted in Marketing/Advertising x Facts/Figures

The Top 7 Social Media Marketing Trends That Will Dominate 2014 – Forbes

The Top 7 Social Media Marketing Trends That Will Dominate 2014 – Forbes. With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we

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Posted in Big Data, FutureofMedia

Havas Media Brussels is hiring: a sem Specialist

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Posted in Marketing/Advertising x Facts/Figures

Havas Media Bruxelles: 40% « Digital » et 100% orienté Data !

Chez Havas Media, 4 employés sur 10 développent et déploient des stratégies de communication digitale. Depuis janvier 2013, 10 nouveaux talents ont renforcé les 4 piliers du développement digital : Display & Mobile, Social Media, Performance et Data. Julie Tinant,

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Posted in Marketing/Advertising x Facts/Figures

SEO Ranking Factors – Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors – Rank Correlation 2013 for Google USA 2013. Like last year, the Ranking Factor – Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search

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Posted in Social Media, Social Network

The History of SEO (Hubspot)

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down

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Posted in Marketing/Advertising x Facts/Figures

Facebook, Twitter, Pinterest, Signaux Sociaux Importants pour le SEO

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Posted in Marketing/Advertising x Facts/Figures

Infographie : la Longue Traîne SEO – Actualité Abondance

Infographie : la Longue Traîne SEO – Actualité Abondance. 3 mai 2013 par Olivier Andrieu Une infographie qui nous propose quelques graphiques et explications sur le concept de ‘longue traîne’ (long tail), essentiel en SEO… Notre infographie du vendredi est proposée

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Posted in Search

Search and social media marketing spend remains strong – new report | Econsultancy

Search and social media marketing spend remains strong – new report | Econsultancy. Good news @Havas Media Brussels we have focussed a consequent part of our development on Search & SoMe “Digital marketing budgets in search engine and social media

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Posted in Search, Social Media

Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter. The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may

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Posted in Google, Search

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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