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Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia. Selon l’agence Arena (Havas Media), Carrefour est devenue «la première marque au monde sur Shazam», grâce à l’opération «Shazam ton spot TV pour

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Posted in second screen, shazam

Can Shazam Predict the Next Big Hit? – Business Insider

Can Shazam Predict the Next Big Hit? – Business Insider. Shazam Many in the music industry are looking to Shazam to point them to the next big hit song. Every time one of Shazam’s 88 million users asks, “What’s that song?” and

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Posted in Marketing/Advertising x Facts/Figures

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch. Sequoia-backed video ad companyInnovid is announcing that it’s working with Cisco to bring a new kind of ad targeting to second-screen apps (specifically, the smartphone and

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Posted in second screen, shazam, Social Media

A vision of … The Impact of Digitalization and Integration of the Media

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Posted in Marketing/Advertising x Facts/Figures

Shazam Introduces Engagement Metric for TV Ads | Adweek

Shazam Introduces Engagement Metric for TV Ads | Adweek. In an effort to help brands measure the impact of second-screen ad campaigns, Shazamis introducing a new metric tracking users’ engagement with TV spots using the media “tagging” app. It’s officially called

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Posted in Big Data, FutureofMedia, second screen, shazam

Second screening is here. Are you making the most of it? | Econsultancy

Second screening is here. Are you making the most of it? | Econsultancy. The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV

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Posted in Apple, FutureofMedia

Havas Media Progressive Screens: multiscreen experiences with MLB and Shazam

Global media communications agency Havas Media is developing, in partnership with top innovative companies and industry specialists, a video series exploring nine burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways.

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Posted in Uncategorized

Shazam\’s Second Act: Unleashing TV Content Online | Fast Company

via Shazam\’s Second Act: Unleashing TV Content Online | Fast Company. Shazam was once just a great app for identifying that cool tune on the radio. Now it’s plunging into TV and advertising. You know Shazam as the cool smartphone app you

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Posted in Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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