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Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia. Selon l’agence Arena (Havas Media), Carrefour est devenue «la première marque au monde sur Shazam», grâce à l’opération «Shazam ton spot TV pour

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Posted in second screen, shazam

Can Shazam Predict the Next Big Hit? – Business Insider

Can Shazam Predict the Next Big Hit? – Business Insider. Shazam Many in the music industry are looking to Shazam to point them to the next big hit song. Every time one of Shazam’s 88 million users asks, “What’s that song?” and

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Posted in Marketing/Advertising x Facts/Figures

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch. Sequoia-backed video ad companyInnovid is announcing that it’s working with Cisco to bring a new kind of ad targeting to second-screen apps (specifically, the smartphone and

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Posted in second screen, shazam, Social Media

A vision of … The Impact of Digitalization and Integration of the Media

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Posted in Marketing/Advertising x Facts/Figures

Shazam Introduces Engagement Metric for TV Ads | Adweek

Shazam Introduces Engagement Metric for TV Ads | Adweek. In an effort to help brands measure the impact of second-screen ad campaigns, Shazamis introducing a new metric tracking users’ engagement with TV spots using the media “tagging” app. It’s officially called

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Posted in Big Data, FutureofMedia, second screen, shazam

Second screening is here. Are you making the most of it? | Econsultancy

Second screening is here. Are you making the most of it? | Econsultancy. The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV

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Posted in Apple, FutureofMedia

Havas Media Progressive Screens: multiscreen experiences with MLB and Shazam

Global media communications agency Havas Media is developing, in partnership with top innovative companies and industry specialists, a video series exploring nine burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways.

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Posted in Uncategorized

Shazam\’s Second Act: Unleashing TV Content Online | Fast Company

via Shazam\’s Second Act: Unleashing TV Content Online | Fast Company. Shazam was once just a great app for identifying that cool tune on the radio. Now it’s plunging into TV and advertising. You know Shazam as the cool smartphone app you

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Posted in Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
17 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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