LinkedIn Is Buying SlideShare For $119 Million – Business Insider. Flickr/TechCrunch LNKDMay 04 10:23AM 118.22 Change +8.81 % Change +8.05% LinkedIn just announced plans to buy SlideShare for $119 million. It will be 45% cash and 55% stock. SlideShare allows users to upload…
Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
Many millennials say that traditional and digital ads are equally effective. But, with the exception of TV, research finds that they’re more influenced by digital advertising. Still, millennials are more likely to ignore online ads than they are traditional ones.