Proposée par l’analyste eDigitalResearch et l’association de e-commerçants britanniques IMGR, l’infographie ci-dessous présente l’évolution de l’équipement de la population britannique en smartphones et son impact sur le m-commerce.
On constate ainsi que:
- Le taux de pénétration des smartphones au Royaume-Uni a augmenté de plus d’un tiers en trois ans, passant de 38 à 60% en 2013. Auparavant réservés aux « business men », avec en 2010 63% d’utilisateurs de sexe masculin et âgés de plus de 35 ans, les smartphones sont plus largement adoptés. En 2013, on compte 58% des utilisatrices.
- Ces changements impliquent ainsi un développement des usages en matière de navigation Web et de m-commerce. Pour 23% des mobinautes consultant des sites et achetant via mobile, ils sont respectivement 51 et 34% aujourd’hui. Les principaux postes de dépense en ligne des Britanniques sont les vêtements et les biens culturels dématérialisés.
BELGACOM : and BNP Paribas Fortis jointly launch the Belgian Mobile Wallet to bring in-app commerce to merchants and consumers | 4-Traders
03/18/2013| 12:20pm US/Eastern
The arrival of “in-app commerce”: a complete shopping experience seamlessly integrated in the various apps on your smartphone. That’s what BNP Paribas Fortis, Belgacom and Accenture say the future holds for Belgian merchants and consumers. This first “in-app commerce” solution will be based on a true Belgian mobile wallet that integrates mobile payments, virtual ticketing, e-couponing and loyalty programmes with great convenience and high security. The pilot is planned end 2013 with full rollout as from spring 2014.
Bart Van Den Meersche, EVP Belgacom Enterprise Business Unit:
The time seems right for this kind of fundamental innovation. The smartphone penetration in Belgium is booming, with already 4 out of 10 belgians already having one. This impressive growth is largely driven by the success of mobile apps and this is yet the beginning, as the total number of app downloads is expected to further increase by 5 times in the coming 3 years.
But what does this mean for merchants, how can they drive sales through apps? Until today the possibilities are rather limited due to lack of open solutions for “in-app” payment, security and consumer convenience.
Therefore, BNP Paribas Fortis and Belgacom decided to launch a Belgian Mobile Wallet that fully integrates all missing components needed for a full shopping experience within the merchant app.
From a consumer point-of-view, this is how it will work. Suppose you plan a movie night out.
You use the app of your public transport provider to check timetables and buy a ticket. Payment and storage of the ticket will be handled “in-app”. On the way, you launch the app of the local movie theatre, select the film you want to see and directly buy the ticket. Here too, payment and ticket happen smoothly “in app”. Having arrived at your destination, you have just enough time for a burger. From the app of your favourite fast food chain, you make your order while walking over to the restaurant. You accept their special offer that is stored in the app, and the coupon is automatically applied when you make the payment. In the process, your membership rewards are also directly credited to your loyalty account. With your order confirmation on screen, you skip the line and pick up your order. And you can do all of that simply from your own smartphone.
For merchants and other service providers, this opens up a whole new world of sales opportunities while reducing costs and increasing security.
From a consumer point of view this innovation will enable to put the wallet in your smartphone, gain time by avoiding queues and get access to better shopping deals. This is exactly in line with what the consumer demands for extra convenience and services on his smartphone
Peter Vandekerckhove, Managing Director at BNP Paribas Fortis :
This innovation is unique in the market as it is the first time that the whole shopping experience gets integrated and can be organized within any merchant app. This creates the possibility for merchants to offer their customers a simple and secure full in-app sales. For the consumers, they can easily enrol and make free use of their unique mobile identity and wallet across all participating merchant apps.
In addition, the Belgian Mobile Wallet is based on an open eco-system and is accessible to any Belgian smartphone user with a bank/credit card from any Belgian bank and a mobile data plan from any Belgian Mobile operator.
The platform, intended to be provided by Accenture, will offer 5 components to merchants and app developers, who can integrate them into any mobile app. Core components deal with mobile identity, security and the link to payment sources, starting with BNP Paribas Fortis’ recently announced MasterPass. Other modules take care of delivery and storage of tickets (transport tickets, concerts, theatre, sports, …), of distribution, storage and redemption of coupons, and of the link with loyalty programmes.
Fernand Dimidschstein, Managing Director at Accenture for Management Consulting France & Benelux:
The preparation phase for the platform is largely done and the actual development will start soon. Pilots are planned end of 2013 with a selection of key actors in the transport, retail, entertainment and app development industries. Full rollout is planned as from spring 2014.
By LORRAINE LUK
TAIPEI—Amazon.com Inc. AMZN -0.51% is working with component suppliers in Asia to test a smartphone, people familiar with the situation said, suggesting that the Internet retail giant, which sells the Kindle Fire tablet computers, is considering broadening its mobile-device offerings.
Officials at some of Amazon’s parts suppliers, who declined to be named, said the Seattle-based company is testing a smartphone and mass production of the new device may start late this year or early next year.
A smartphone from Amazon would spur more competition in the already crowded market. While Apple Inc.’s AAPL -0.62%iPhone and Samsung Electronics Co.’sGalaxy handsets continue to dominate the lucrative high-end segment, the overall smartphone market is expanding rapidly with many players offering new models that are diverse in terms of sizes, technological features and prices.
After leading the market for electronic books with its Kindle readers, Amazon entered the tablet market last year with its Kindle Fire, which runs on Google Inc GOOG -1.81% .’s Android operating system. The device’s $199 price tag, compared with $499 or higher for Apple’s iPad, indicated that Amazon, instead of seeking profit on the sale of the tablets themselves, is trying to make money by selling digital content on the devices.
One person said that the screen of Amazon’s smartphone currently being tested measures between four and five inches.
Bloomberg last week reported that Amazon was developing a smartphone.
In May, people familiar with the matter said Apple’s next iPhone, which is expected to come out later this year, will likely have a screen larger than four inches, compared with the current iPhone’s 3.5-inch display. Samsung’s latest flagship smartphone, the Galaxy S III, has a 4.8-inch screen.
The market for smartphones is rapidly expanding with demand particularly strong in China and other emerging markets where many people are replacing their traditional cellphones. Research firm IDC expects global smartphone shipments to grow 38.8% this year to 686 million units.
While Apple and Samsung together account for about half of the world’s smartphone shipments, the market is becoming more crowded with an increasing number of Chinese handset makers selling inexpensive smartphones
- WSJ: Amazon currently testing a smartphone for production (technologytell.com)
- WSJ Confirms Amazon Is Testing A Smartphone That Could Enter Production This Year (cultofmac.com)
- Amazon.com testing own smartphone, could release late 2012 or early 2013 (examiner.com)
- WSJ: Amazon smartphone in testing, may go into production this year (theverge.com)
Making calls fifth most popular use for smartphones, study finds | NextGadgets.net | Cool Gadgets, New Gadgets, Latest Gadgets, Future Gadgets, Electronic Gadgets, Hi Tech Gadgets News
Swiss army knives
Building An App
JUNE 7, 2012
Smartphones are the preferred device for viewers discussing television ads
The growing ubiquity of smartphones, tablets and other connected digital devices has given rise to a new category of user—the multitasker. These users have incorporated newer digital devices into existing habits, particularly when it comes to watching TV.
A May 2012 report authored by the IAB and Ipsos MediaCT, which drew on data from three surveys of US consumers, found that internet-enabled devices were not displacing other media-related activities, but adding to them. According to the Ipsos MediaCT LMX survey, the average amount of time that respondents spent engaging with media each day climbed to 9.6 hours in 2011, from 9 hours in 2009. Time spent online or on a computer jumped to 3.1 hours from 2.5 hours over the same period. But the amount of time respondents spent watching TV held steady, at 3.4 hours. eMarketer estimates that US adults spent an average of about 11.5 hours per day consuming media content in 2011.
Part of the increase in online activity by consumers is no doubt occurring when they are watching television. In the IAB and Ipsos MediaCT HearWatchSay survey of “media-savvy” consumers, almost two-thirds of respondents said they had used another device the last time they watched live TV. And overall, those using a digital device to discuss or otherwise interact with a TV show preferred their smartphones to either tablets or computers.
Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs most often used social networks to gab with online communities.
While the attention spans of multitaskers are certainly stretched thin, their viewing habits also provide brands the opportunity to form a deeper relationship with their audience by engaging them across multiple platforms.
- Most Americans Multitask on Other Screens When Watching TV, Industry Study (beet.tv)
- Mobile Drives Direct Response for Other Ad Channels – eMarketer (huguesrey.wordpress.com)
- Data Points: Multiscreen Mania (adweek.com)
- Tablets taking over the living room: 88% of owners use them while watching TV (venturebeat.com)
Your phone will be paper thin and charge wirelessly. You’ll probably project a high-def screen onto a wall when you want a bigger screen, since laptops will have become relics. But the truly impressive innovations will go far beyond these well-known predictions. Super-smart AI will make your phone even more powerful for business. Here are my predictions for what phones will do:Think your smartphone is powerful now? Wait until the year 2050, when Apple will have faded into oblivion (most major tech companies can last barely 30 years).
1. Analyze your surroundings
Future phones will analyze your surroundings, but not in the way you might think. Today, phones can connect to a Bluetooth signal and stream audio to your car. In 30 years, your phone will become more self-aware. When you arrive in your hotel room, your phone will connect to the thermostat and adjust the temp according to your usual preferences. You’ll have fingertip access to every other electronic gadget, even the sink in the bathroom–say, to find out when it was cleaned last. And, you’ll see instant info about the connections available, your hotel bill, who is nearby, and the weather. This data will not lurk in disparate apps, though–your phone will get it on the fly.
2. Record information
One of the problems with human memory is that it tends to be fallible. That’s not a problem for your phone. Yet, in the future, phones won’t just store data you put there. The device will morph into a digital recorder of every event, place, and experience. Walk into a conference room, and sensors in your phone will tap into the phones of every other attendee, recording their names, professional experience, and even their recent travels. You’ll record audio and video, of course, but the phone will do this automatically by tapping into other cameras in the room and during important occasions. The AI will know what you want to record and do this in the background without your intervention.
3. Display clean data
In the current digital age, you don’t have much choice about how information is presented. Turn on CNN, and you have to live with the programmed chatter. Yet, a future phone will have the ability to adjust streams of information. This is more than just editing. Your phone will become the main conduit you use for seeing information, but it will be smart enough to weed out information you don’t care about. When you read a future digital version of The New York Times, your phone will customize the information for you on the fly–presenting only relevant news in chunks you determine.
4. Monetize your mobility
In a future cashless society, one based primarily on transactions you conduct with your phone, you’ll be able to monetize your mobility. Say you show up at a meeting having researched a topic extensively. Your phone can offer to share this information for a small fee with business partners. You’ll also be able to offer a stream of well-honed content like indie movies and newly discovered music under your own micro-distribution license, similar to iTunes but localized and wireless. Once all of our financial data is stored on our phones (and highly secure), we’ll start using the phone to sell just about anything. This will work both ways, of course. The accumulated knowledge of others will also be a click away.
5. Familiarize your world
Phones already do a good job of helping us understand the world around us–just use the Zillow app to see a constant stream of house prices as you drive around. As an intelligent agent of learning, your future phone will go much further. You’ll speak into your phone and it will translate what you say in real-time, in any language. (Some apps do this already, but not smoothly or quickly.) Your phone will know your preferences and will connect to neighborhood services. Say you like soccer: Your phone will let you know the city has recently improved a soccer field as you drive within a few blocks. If you like a new band, and arrive in Orlando, your phone will let you know where the show is happening.
6. Fraternize with others
The concept of gamification is already here–just look at Klout perks or Bing rewards. In the future, the concept will expand much further. Your phone will constantly scan for like-minded people (as you can do today with some social apps) and you’ll be able to hold multiplayer matches with nearby gamers. But future phones will “gamify” anything you want, from beating your boss to a meeting to earning perks for sharing an easier route to the museum with the car next to you (and getting a free gas token as a reward).
MAY 2, 2012
Consuming content in frequent, small portions means more touchpoints for marketers
Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US.
Members of the “smartphone class” stand apart from other Americans in the way they shop, communicate, consume media—even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment through unfettered access to real-time information.
“What others do with a PC, they do with their smartphones,” said Catherine Boyle, eMarketer senior analyst and author of the new report, “The Smartphone Class: Connected Consumers Transform US Commerce and Culture.” “Their phone is their workplace, entertainment center and their marketplace. They watch videos in coffee shops, social network at concerts, play games in waiting rooms, scan barcodes in stores and shop with their smartphone from anywhere at any time. Their behaviors are rerouting the traditional path to purchase and they are proving to the rest of America that spare moments can be productive ones, too.”
eMarketer estimates nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone.
The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class of consumers is having on how Americans communicate, consume media and shop.
One of those behaviors is to always be “snacking.” The smartphone class doesn’t tolerate dull moments; members turn to their phones for instant gratification. Depending on their mood in the moment, gratification might mean completing a quick task or finding a fun distraction. For marketers, this rising content consumption means an increasing number of touchpoints where they can reach consumers. eMarketer forecasts double-digit growth in mobile gaming as well as music and video consumption among the smartphone class through 2015.
“Snacking on mobile in small amounts throughout the day can be as lucrative to brands as it is gratifying to members of the smartphone class,” said Boyle. “The five minutes grazing on news in the morning, the 15 minutes playing a game at lunch and the two minutes watching a video at the grocery store are all opportunities for marketers to get a message across or close a sale.”