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Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com. 21 April 2014 ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social

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Posted in Mobile Marketing, Native advertising, second screen, Social Media

Gartner: Lenovo Became the No. 3 Worldwide Smartphone Vendor for the First Time (3/4 2013)

Gartner Says Smartphone Sales Accounted for 55 Percent of Overall Mobile Phone Sales in Third Quarter of 2013. – Western Europe Grew for the First Time this Year – Lenovo Became the No. 3 Worldwide Smartphone Vendor for the First Time Worldwide

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Posted in Android, Apple, second screen

1 in 7 European Smartphone Owners Make Online Purchases via their Device – comScore, Inc

1 in 7 European Smartphone Owners Make Online Purchases via their Device – comScore, Inc. European Smartphone Owners Accessing Retail Sites Has Grown by 43 Percent in Past Year London, 21 October 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,

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Posted in Apple, Mobile Banking, Mobile Marketing

The Mobile Market In Europe And The U.K. – Business Insider

The Mobile Market In Europe And The U.K. – Business Insider. BII What’s holding back the mobile market in Europe? At BI Intelligence, Business Insider’s tech research service, we’ve often noticed the paradoxical nature of the UK and European smartphone markets. These markets

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Posted in Mobile Apps, Mobile Marketing

RTL : la télé généralise son interactivité

RTL : la télé généralise son interactivité- RTL Pour lui- RTL.be. Cela fait un an et demi que les chaînes de télévision de RTL Belgium développent le “second écran”. Après une longue phase expérimentale, cette interactivité va véritablement démarrer ce

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Posted in Marketing/Advertising x Facts/Figures

Smartphone Adoption Tips Past 50% in Major Markets Worldwide – eMarketer

Smartphone Adoption Tips Past 50% in Major Markets Worldwide – eMarketer. Analysis of many sources finds smartphone penetration worldwide will remain under one-third in 2013 According to new figures from eMarketer, several markets worldwide reached a milestone in mobile usage

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Posted in Android, Apple

[Infographie] 60% des Britanniques possèdent un smartphone | FrenchWeb.fr

[Infographie] 60% des Britanniques possèdent un smartphone | FrenchWeb.fr. Proposée par l’analyste eDigitalResearch et l’association de e-commerçants britanniques IMGR, l’infographie ci-dessous présente l’évolution de l’équipement de la population britannique en smartphones et son impact sur le m-commerce. On constate ainsi que: Le

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Posted in Android, Apple

BELGACOM : and BNP Paribas Fortis jointly launch the Belgian Mobile Wallet to bring in-app commerce to merchants and consumers | 4-Traders

BELGACOM : and BNP Paribas Fortis jointly launch the Belgian Mobile Wallet to bring in-app commerce to merchants and consumers | 4-Traders. 03/18/2013| 12:20pm US/EasternThe arrival of “in-app commerce”:  a complete shopping experience seamlessly integrated in the various apps on

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Posted in Mobile Apps

How the next billion smartphones will be sold – Quartz

How the next billion smartphones will be sold – Quartz. By Simone Foxman — January 29, 2013 AP Photo/Petros Karadjias You can bet on continued rapid growth in the smartphone market. But ongoing unbridled profitability for its biggest players such as Apple and

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Posted in Apple, BlackBerry, Mobile Marketing

Why the Smartphone Isn’t Mainstream … Yet

Why the Smartphone Isn’t Mainstream … Yet. This article is brought to you by Simple Mobile, the wireless revolution. For more information about BrandSpeak, click here. It’s been around for less than a decade, but the smartphone is already incredibly common in

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Posted in Android, Apple, BlackBerry, Mobile Apps, Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
3 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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