Blog Archives

Social Marketing, Listening and Engagement

A 2010 presentation but still up-to-date: Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications

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Posted in Marketing/Advertising x Facts/Figures, POE, Social Media

McKinsey Social Technologies Survey: the Business Ecosystem Benefits

McKinsey Social Technologies Survey: the Business Ecosystem Benefits. McKinsey Global Institute’s fifth annual survey on social technologies used by businesses revealed that more companies are improving the ways they use the technologies to enhance their operations and find new growth opportunities. The

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Posted in Marketing/Advertising x Facts/Figures, Social Media

How Well Do Companies Respond to Customer Complaints? – eMarketer

How Well Do Companies Respond to Customer Complaints? – eMarketer. Many marketers still ignoring dissatisfied customers on social media http://platform.twitter.com/widgets/tweet_button.html#_=1320969187969&count=none&id=twitter_tweet_button_0&lang=en&original_referer=http%3A%2F%2Fwww.emarketer.com%2FArticle.aspx%3FR%3D1008686&text=How%20Well%20Do%20Companies%20Respond%20to%20Customer%20Complaints%3F%20-%20eMarketer&url=http%3A%2F%2Fwww.emarketer.com%2FArticle.aspx%3FR%3D1008686 Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it

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Posted in Marketing/Advertising x Facts/Figures, Social Media, Social Network

The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today

via The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals”. Although the respondents

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Posted in Social Media

The Real Cost Of Social Media | Digital Buzz Blog

Infographic: The Real Cost Of Social Media | Digital Buzz Blog. What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on

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Posted in Social Media

Social Media Has Almost No Effect on Online Retail Purchases [REPORT]

via Social Media Has Almost No Effect on Online Retail Purchases [REPORT]. All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior. The report, a

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Posted in E Business, foursquare, Social Media, Social Network

Advertising’s Future Is 3 Simple Words: Paid. Owned. Earned. | Story Worldwide

Old Stuff… But Good Stuff. Advertising’s Future Is 3 Simple Words: Paid. Owned. Earned. | Story Worldwide. October 27, 2010 This article originally appeared on Huffington Post There is angst in ad land over the complexity of media. (There’s also

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Posted in POE

Design Victoria Social Media Breakfast

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Posted in Social Media

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts via Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts.

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Posted in augmented reality, Facebook, Music Industry Evolution, Netlog, Social Media, Social Network

The Influence of Mobile on Social Marketing’s Future – eMarketer

The Influence of Mobile on Social Marketing’s Future – eMarketer via The Influence of Mobile on Social Marketing’s Future – eMarketer. Mobile platforms and location-based networks could take social marketing to the next level As the increase in smart device

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Posted in foursquare, FutureofMedia, Social Media

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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