Blog Archives

Social Marketing, Listening and Engagement

A 2010 presentation but still up-to-date: Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications

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Posted in Marketing/Advertising x Facts/Figures, POE, Social Media

McKinsey Social Technologies Survey: the Business Ecosystem Benefits

McKinsey Social Technologies Survey: the Business Ecosystem Benefits. McKinsey Global Institute’s fifth annual survey on social technologies used by businesses revealed that more companies are improving the ways they use the technologies to enhance their operations and find new growth opportunities. The

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Posted in Marketing/Advertising x Facts/Figures, Social Media

How Well Do Companies Respond to Customer Complaints? – eMarketer

How Well Do Companies Respond to Customer Complaints? – eMarketer. Many marketers still ignoring dissatisfied customers on social media http://platform.twitter.com/widgets/tweet_button.html#_=1320969187969&count=none&id=twitter_tweet_button_0&lang=en&original_referer=http%3A%2F%2Fwww.emarketer.com%2FArticle.aspx%3FR%3D1008686&text=How%20Well%20Do%20Companies%20Respond%20to%20Customer%20Complaints%3F%20-%20eMarketer&url=http%3A%2F%2Fwww.emarketer.com%2FArticle.aspx%3FR%3D1008686 Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it

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Posted in Marketing/Advertising x Facts/Figures, Social Media, Social Network

The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today

via The Perception of Social Media Marketing: It’s a Free Lunch | Social Media Today. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals”. Although the respondents

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Posted in Social Media

The Real Cost Of Social Media | Digital Buzz Blog

Infographic: The Real Cost Of Social Media | Digital Buzz Blog. What’s the real cost of social media? Last week we looked at an interesting infographic on the value of social commerce and today we wanted to share another interesting infographic on

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Posted in Social Media

Social Media Has Almost No Effect on Online Retail Purchases [REPORT]

via Social Media Has Almost No Effect on Online Retail Purchases [REPORT]. All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior. The report, a

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Posted in E Business, foursquare, Social Media, Social Network

Advertising’s Future Is 3 Simple Words: Paid. Owned. Earned. | Story Worldwide

Old Stuff… But Good Stuff. Advertising’s Future Is 3 Simple Words: Paid. Owned. Earned. | Story Worldwide. October 27, 2010 This article originally appeared on Huffington Post There is angst in ad land over the complexity of media. (There’s also

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Posted in POE

Design Victoria Social Media Breakfast

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Posted in Social Media

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts via Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts.

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Posted in augmented reality, Facebook, Music Industry Evolution, Netlog, Social Media, Social Network

The Influence of Mobile on Social Marketing’s Future – eMarketer

The Influence of Mobile on Social Marketing’s Future – eMarketer via The Influence of Mobile on Social Marketing’s Future – eMarketer. Mobile platforms and location-based networks could take social marketing to the next level As the increase in smart device

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Posted in foursquare, FutureofMedia, Social Media

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AMMA AWARDS 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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