Blog Archives

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist. Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in

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Posted in Facebook, foursquare, Native advertising, real time bidding, Tech Innovation

Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com. 21 April 2014 ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social

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Posted in Mobile Marketing, Native advertising, second screen, Social Media

The state of social media marketing in 5 charts | Digiday

The state of social media marketing in 5 charts | Digiday. The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers. A full two-thirds (64 percent) of people who use social tools say they log

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Posted in Social Media, Social Network

2014 Social Media Landscape – (Check back in 2018 to find out)

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Posted in Marketing/Advertising x Facts/Figures

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media. In the world of social media, we have to expect frequent changes to the platforms we use. So it’s no

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Posted in Twitter

Social Media Winter is Coming.

Social Media Winter is coming! Alors que la saison 4 de Game of Thrones commence demain sur HBO, Hootsuite vient de mettre en ligne une vidéo qui revisite le générique de la série pour l’adapter à son domaine. Ainsi, le

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Posted in Marketing/Advertising x Facts/Figures

We looked at social media’s role in digital services. You won’t believe what 5 things happened next!

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Posted in Marketing/Advertising x Facts/Figures

Politique et médias sociaux : vers des stratégies de marques ? – JDN Média

Politique et médias sociaux : vers des stratégies de marques ? – JDN Média. Le premier tour des élections municipales nous a montré une fois de plus l’importance d’Internet dans la politique. La prise de parole des candidats se fait

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Posted in Social Media

Wouters vs Waes: The perfect Social TV match – Une belle réussite également en termes de ‘social engagement’

Le 17.03, et pour la dernière fois, Koen Wauters et Tom Waes ont donné le meilleur d’eux-mêmes dans le programme TV “Wauter vs Waes”, réalisé en collaboration avec VTM et Eén. Il a été regardé par 2,093 millions de Flamand, soit

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Posted in Marketing/Advertising x Facts/Figures

Social Media Center |Social Media Life Cycle » Social Media Center |

Social Media Center |Social Media Life Cycle » Social Media Center |. Explanation The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations. The real

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Posted in Facebook, foursquare, Social Media, Twitter

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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