Blog Archives

The state of social media marketing in 5 charts | Digiday

The state of social media marketing in 5 charts | Digiday. The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers. A full two-thirds (64 percent) of people who use social tools say they log

Tagged with: ,
Posted in Social Media, Social Network

2014 Social Media Landscape – (Check back in 2018 to find out)

Tagged with: , , ,
Posted in Marketing/Advertising x Facts/Figures

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media. In the world of social media, we have to expect frequent changes to the platforms we use. So it’s no

Tagged with: , , ,
Posted in Twitter

Social Media Winter is Coming.

Social Media Winter is coming! Alors que la saison 4 de Game of Thrones commence demain sur HBO, Hootsuite vient de mettre en ligne une vidéo qui revisite le générique de la série pour l’adapter à son domaine. Ainsi, le

Tagged with: , , , , , ,
Posted in Marketing/Advertising x Facts/Figures

We looked at social media’s role in digital services. You won’t believe what 5 things happened next!

Tagged with: ,
Posted in Marketing/Advertising x Facts/Figures

Politique et médias sociaux : vers des stratégies de marques ? – JDN Média

Politique et médias sociaux : vers des stratégies de marques ? – JDN Média. Le premier tour des élections municipales nous a montré une fois de plus l’importance d’Internet dans la politique. La prise de parole des candidats se fait

Tagged with: , ,
Posted in Social Media

Wouters vs Waes: The perfect Social TV match – Une belle réussite également en termes de ‘social engagement’

Le 17.03, et pour la dernière fois, Koen Wauters et Tom Waes ont donné le meilleur d’eux-mêmes dans le programme TV “Wauter vs Waes”, réalisé en collaboration avec VTM et Eén. Il a été regardé par 2,093 millions de Flamand, soit

Tagged with: , , , , , , , ,
Posted in Marketing/Advertising x Facts/Figures

Social Media Center |Social Media Life Cycle » Social Media Center |

Social Media Center |Social Media Life Cycle » Social Media Center |. Explanation The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations. The real

Tagged with: , , , ,
Posted in Facebook, foursquare, Social Media, Twitter

The Social Bowl | Social Media Today

The Social Bowl | Social Media Today.   The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot

Tagged with: , ,
Posted in POE, Social Media, Social Network, SoLoMo

Top 3 Social TV Belgique: Miss Belgique plus forte qu’Elio (Havas media SRP Ratio) – 6/1-12/1

Chaque semaine, Havas Media propose un Top3 des émissions télévisuelles basé sur son indicateur Social Rating Point. Le SRP mesure l’engagement et l’implication d’un reach TV (nombre de personnes différentes ayant regardé au moins la moitié de l’émission) sur les

Tagged with: , , , ,
Posted in Marketing/Advertising x Facts/Figures

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,658 other followers

AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
5 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
  • An error has occurred; the feed is probably down. Try again later.
  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

Follow

Get every new post delivered to your Inbox.

Join 2,658 other followers