Blog Archives

Using Social Media Strategically (Source: emarketer)

As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to

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Posted in Social Network

Harnessing Active Brand Advocates (Source: emarketeer)

With brands turning more to earned media—the additional free exposure that a brand gets when consumers talk about a brand—they depend on motivated consumers to act as advocates. A survey conducted by Synovate for word-of-mouth ad network PostRelease investigated just

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Posted in Social Network

The Vitrue 100: Top Social Brands of 2009 -#1 is Iphone

Extract from the Vitrue Website ( 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers

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Posted in Social Network

About Banning Social Media (source:

Banning social media in the office is almost becoming trendy lately. It reminds me of the 1984 movie “Footloose,” where a town banned rock music and dancing. In today’s version, instead of starring Kevin Bacon, perhaps either Biz Stone (co-founder

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Posted in FutureofMedia

Ideas for How to Use Twitter for Marketing & PR (Source: Hubspot)

Ideas for How to Use Twitter for Marketing & PR Engage your CEO in social media. Social media is a great way to have a conversation with your market and make and mange connections with prospects, customers, bloggers and other

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Posted in Social Media

Any Links Between Search and Social ? – (Source: Search Engine Watch (SEW))

By Liana Evans, Search Engine Watch, Sep 14, 2009 Social media isn’t just using Digg and StumbleUpon, as many SEOs would have you believe. Then what is the link between SEO and social media? There’s a huge link, but it

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Posted in Social Network

What Is Social Media and Social Media Marketing?

Talent imitate, Genius Steal !!! What Is Social Media and Social Media Marketing?   Let’s take a look at both. Let’s put them in terms that will be easy to understand. Social Media is “internet real estate” that is a

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Posted in Facebook, FutureofMedia, Reserach, Search, Social Media, Social Network, Twitter

Brand Marketers Embrace Social Media – eMarketer

AUGUST 26, 2009 Measurement remains a challenge The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research. The survey of US brand marketers found the majority already using social media. Some

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Posted in Facebook, FutureofMedia, Search, Social Network, Twitter

Social Media Is for Narcissists ? (Source: Mashable)

  STUDY: Social Media Is for Narcissists A national study fresh out of SDSU is confirming that Generation Y really is Generation Me. The jaw-dropping conclusion? 57% of young people believe their generation uses social networking sites for self-promotion, narcissism

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Posted in Facebook, Reserach, Social Network, Twitter

Discover : Pigspigot: User-Generated Greeting Cards (source: PSFK)

August 24, 2009 Pigspigot is a user-generated greeting card site that allows people to send  custom digital creations to friends and family for free. It also has other social features, such as design rating and Twitter integration. For a minimal

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Posted in Social Network, Twitter, ugc

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Gala & Party - ImagibraineApril 24th, 2014 Havas Media 3 Times Nominated
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


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