Blog Archives

Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com. 21 April 2014 ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social

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Posted in Mobile Marketing, Native advertising, second screen, Social Media

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch. King Joffrey was killed this week on Game of Thrones. Poison. Tyrion seems to have been framed. I would apologize for telling you that so blatantly, but if

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Posted in Social Media, TV, Twitter

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market. Sky has started to trial #WatchOnSky, a brand new tool on Twitter that lets Sky customers watch or record TV shows, sporting events

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Posted in second screen, shazam, TV, Twitter

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote. By Natan Edelsburg on April 15, 2014 5:42 PM Social TV innovation in France continues to rise. French channel Canal+  (11.4 million subscribers) just released a major new social platform around its major

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Posted in real time bidding, second screen, Social Media, Social Network, Tech Innovation, TV

Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

Le smartphone proche des 50% de pénétration en Belgique. (Havas Media Group publie sa 5ème vague de mesure « Multi- screen and mobile » qui démontre une accélération de la connectivité mobile et du ‘multi-screen’. )

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal. April 12, 2014 According to a new market research report, “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”,

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Posted in Social Media, TV

Twitter and TV: How should brands respond to multi-screening? | MyCustomer

Twitter and TV: How should brands respond to multi-screening? | MyCustomer. With new research demonstrating just how closely integrated Twitter and television have become, businesses are being encouraged to think outside the box when it comes to making the most

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Posted in TV, Twitter

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia. Selon l’agence Arena (Havas Media), Carrefour est devenue «la première marque au monde sur Shazam», grâce à l’opération «Shazam ton spot TV pour

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Posted in second screen, shazam

2 belges sur 5 possèdent un smartphone et 3 belges sur 10 une tablette. (Source: MMS – Havas Media

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
14 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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