Blog Archives

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote. By Natan Edelsburg on April 15, 2014 5:42 PM Social TV innovation in France continues to rise. French channel Canal+  (11.4 million subscribers) just released a major new social platform around its major

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Posted in real time bidding, second screen, Social Media, Social Network, Tech Innovation, TV

Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

Le smartphone proche des 50% de pénétration en Belgique. (Havas Media Group publie sa 5ème vague de mesure « Multi- screen and mobile » qui démontre une accélération de la connectivité mobile et du ‘multi-screen’. )

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal. April 12, 2014 According to a new market research report, “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”,

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Posted in Social Media, TV

Twitter and TV: How should brands respond to multi-screening? | MyCustomer

Twitter and TV: How should brands respond to multi-screening? | MyCustomer. With new research demonstrating just how closely integrated Twitter and television have become, businesses are being encouraged to think outside the box when it comes to making the most

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Posted in TV, Twitter

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia

L’opération de synchronisation publicitaire TV de Tex/Carrefour avec Shazam a recueilli 299 000 tags selon Arena – Offremedia. Selon l’agence Arena (Havas Media), Carrefour est devenue «la première marque au monde sur Shazam», grâce à l’opération «Shazam ton spot TV pour

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Posted in second screen, shazam

2 belges sur 5 possèdent un smartphone et 3 belges sur 10 une tablette. (Source: MMS – Havas Media

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

Pinterest Business Blog — What businesses can learn from TV shows on Pinterest

Pinterest Business Blog — What businesses can learn from TV shows on Pinterest. Pinterest is growing rapidly and so are the kinds of Pins people are looking for, which means there are plenty of things you can add to help

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Posted in second screen, TV, Twitter

Twitter Expands Social TV Efforts With 2 Acquisitions

Twitter Expands Social TV Efforts With 2 Acquisitions. IMAGE: MASHABLE COMPOSITE BY SETH FIEGERMAN1 DAY AGO Twitter just went on a small buying binge to bolster its social TV efforts outside the United States. The social networking company acquired Mesagraph,

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Posted in Social Media, TV, Twitter

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
18 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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