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2 belges sur 5 possèdent un smartphone et 3 belges sur 10 une tablette. (Source: MMS – Havas Media

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

3 Predictions for How Facebook’s Paper Will Impact Social TV – Lost Remote

3 Predictions for How Facebook’s Paper Will Impact Social TV – Lost Remote. By Adam Flomenbaum on February 19, 2014 9:04 AM Two weeks ago Facebook launched Paper, its latest and biggest splash in the standalone mobile app space. Many major tech sites hyped

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Posted in Apple

Ikea – The Social Catalog

Après l’avoir rendu disponible en réalité augmentée, IKEA a recréé fin 2013 sur Instagram son catalogue papier, édité à près de 200 millions d’exemplaires et qui représente 70% du budget publicitaire annuel de l’enseigne, grâce à la participation des fans.

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Posted in Marketing/Advertising x Facts/Figures

Social and mobile marketing go hand-in-hand

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Posted in Marketing/Advertising x Facts/Figures

How entreprises & brands get social done

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Posted in Marketing/Advertising x Facts/Figures

By 2020, Social TV will be an $8-$12 billion business.

The term “second screen” refers to the use of smartphones, tablets, and PCs in conjunction with a main entertainment medium. The earliest concept of a second screen — watching TV on one screen while accessing additional info on another —

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Posted in Marketing/Advertising x Facts/Figures

MATCH, le baromètre Social TV de HAVAS & TEVIZZ : « Rendez-vous grand’ place » et le sport sont à l’honneur dans le classement social TV de la période du 22/9 au 6/10

En tête du Top 3, « Rendez-vous grand’ place »  a rassemblé plus de 150.000 téléspectateurs (âgés de 15 à 54ans) sur la Une et a généré 4.300 messages sur les réseaux sociaux lors de cette soirée spéciale honorant la fête de la

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Posted in Marketing/Advertising x Facts/Figures

20 jobs of the future

In the past, careers were stable, linear and singular. People chose one path and pursued it over the course of their lives from college to retirement. In our modern age of technology driven exponential change – this model no longer works.  Careers

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Posted in Marketing/Advertising x Facts/Figures

B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls – eMarketer

B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls – eMarketer. Social’s share of budgets will rise Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on

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Posted in Digital Advertising, Social Media

La Social TV vue par les internautes : infographie

*D’après une enquête CSA réalisée dans le cadre de l’Observatoire Orange-Terrafemina. Sondage effectué en ligne du 11 au 13 juin 2013 auprès de 1 059 internautes français âgés de 15 ans et plus. L’échantillon a été constitué selon la méthode

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
7 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
19 days to go.
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  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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