Blog Archives

Qui domine le trafic social en 2014: Pinterest en deuxième position avec 7% du trafic | Viuz

Etude : Qui domine le trafic social en 2014 ? | Viuz. Alors que plusieurs études constatent le déclin du « Reach organique sur Facebook », une étude publiée par Shareaholic et réalisée sur 400.000 sites web dans le monde et plus de 300 millions d’utilisateurs

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Posted in Social Media, Social Network

Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com. 21 April 2014 ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social

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Posted in Mobile Marketing, Native advertising, second screen, Social Media

LinkedIn revendique 300 millions de membres – 50% des nouveaux membres arrivent via le mobile

LinkedIn revendique 300 millions de membres et ne compte pas s’arrêter là, Actualités. Par Nicolas Richaud | 18/04 | 15:16 | mis à jour à 18:26 Le réseau social professionnel a vu son parc d’abonnés augmenter de près de 30% lors des six

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Posted in Mobile Apps, Mobile Marketing, Social Media, Social Network

Les 10 marques les plus aimées sur LinkedIn sont toutes de B2B (30 statistiques sur LinkedIn qui vous surprendront par Valeria Landivar)

30 statistiques sur LinkedIn qui vous surprendront | Valeria Landivar. Avez-vous déjà intégré LinkedIn à votre stratégie médias sociaux? Mettez-vous à jour votre profil régulièrement? Avez-vous une page entreprise? Il est vrai que parfois, nous n’avons pas le temps pour

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Posted in Marketing/Advertising x Facts/Figures

The state of social media marketing in 5 charts | Digiday

The state of social media marketing in 5 charts | Digiday. The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers. A full two-thirds (64 percent) of people who use social tools say they log

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Posted in Social Media, Social Network

2014 Social Media Landscape – (Check back in 2018 to find out)

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Posted in Marketing/Advertising x Facts/Figures

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media. In the world of social media, we have to expect frequent changes to the platforms we use. So it’s no

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Posted in Twitter

Social Media Winter is Coming.

Social Media Winter is coming! Alors que la saison 4 de Game of Thrones commence demain sur HBO, Hootsuite vient de mettre en ligne une vidéo qui revisite le générique de la série pour l’adapter à son domaine. Ainsi, le

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Posted in Marketing/Advertising x Facts/Figures

2 belges sur 5 possèdent un smartphone et 3 belges sur 10 une tablette. (Source: MMS – Havas Media

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

We looked at social media’s role in digital services. You won’t believe what 5 things happened next!

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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