Les ventes de tablettes ont crû de +50,2% en 2013 (Gartner)

Le 08/01/2014

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L’institut Gartner a revu à la baisse son estimation des ventes de PC, tablettes et mobiles en 2013 : 2,300 milliards d’unités dans le monde versus sa prévision de2,316 milliards publiée en octobre (voir archive). Par rapport à 2012, cela représente une croissance de +3,8%, au lieu du +4,5% prévu.
Gartner reste cependant optimiste pour l’année 2014 avec une prévision de croissance de +7,6%, suivie d’une croissance de +5,9% en 2013.
Les ventes de tablettes ont crû de +50,2% en 2013 (180 millions d’unités) et représenté 71% de la croissance totale des achats de devices. En 2014, leur croissance est prévue à +46,7%, représentant 48% de la croissance totale, et, en 2015, les ventes de tablettes dépasseront les ventes de PC et le seuil des300 millions d’unités.
Les ventes de téléphones mobiles ont augmenté de +3,3% en 2013 et sont prévues à +4,9% en 2014, avec près d’1,9 milliard d’unités. Celles des devices ultramobiles (Hybrid et Clamshell) ont augmenté de +84% en 2013 et devraient plus que doubler en 2014 (+131%), avec près de 40 millions d’unités. Les ventes de PC continuent de diminuer : -7,2% prévu en 2014 après une année 2013 à -12,3%.

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Selon Gartner, Android sera le premier système d’exploitation des devices vendus en 2014 avec 44,6% du marché (vs 38,2% en 2013), devant Windows (14,5%) et iOS/Mac OS (13,9%).

Automakers Build Showroom in an App – NYTimes.com – (Owned Media)

Automakers Build Showroom in an App – NYTimes.com.

<nyt_text>

VENICE BEACH, Calif. — Automakers trying to reach young buyers face a conundrum: How do they sell a car to people who stay away from a showroom?

Jonathan Alcorn for The New York Times

Morris May, founder of Specular Theory, displays an augmented reality car model on an iPad.

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“They won’t come into the stores to educate themselves,” said Peter Chung, general manager of Magic Toyota and Scion in Edmonds, Wash. “They’ll do that online.”

More than half of the younger buyers surveyed by AutoTrader.com, a car-buying site, said they wanted to avoid interacting with dealership sales representatives.

In response, automakers like Cadillac and Toyota are starting to embrace technology that tries to take the showroom to the buyer. Known as augmented reality, it embeds images and videos in a picture on the user’s smartphone or tablet. The result is a far more detailed view of the image, often in three dimensions with added layers of information.

For example, when Cadillac introduced the ATS last year, it created a campaign in cities across the country that allowed observers to point an iPad at a chalk mural and watch the car drive through scenes like China’s mountainous Guoliang Tunnel and Monaco’s Grand Prix circuit. The goal was to grab the attention of potential buyers, especially younger ones, who would not normally think of Cadillac when researching new cars.

Later, Cadillac added the technology to its print advertising, pointing readers to download the brand’s smartphone application to view a three-dimensional model of the car. The app allows users to zoom in on the car and turn it 360 degrees by swiping their finger across the screen.

“It’s obviously different than going to a dealership, but at least it’s enough to engage with the vehicle in an environment where they’re comfortable,” said Arianna Kughn, Cadillac’s social media manager.

Audi has used the technology in its brochures and instruction manuals, while Toyota added it to a campaign with the computer-generated pop star Hatsune Miku to interest a younger audience in its 2012 Corolla and to increase the number of downloads of the automaker’s shopping app.

Other businesses are seeing an opportunity as well. Metaio, a German software company with an office in San Francisco, has worked on projects for Audi, Volkswagen and Toyota.

Specular Theory, based here in Venice Beach, is using Hollywood production techniques to create renderings that allow users to open the doors of a car that is not really there, peer inside and roam around, or take a test drive, merely by running their fingers over a phone or tablet screen.

Its founder, Morris May, is applying the expertise he developed over 20 years as a graphic designer on movies like “Star Wars: Attack of the Clones” and “Spider-Man 2” to redefine the way people view cars in the showroom, online and through mobile devices.

“We’re changing the way people experience cars,” Mr. May said, as he used his finger to open the car door of the virtual model displayed on his iPad, revealing the interior of the car, including the dashboard, steering wheel and texture of the seats.

Augmented reality to the uninitiated may seem like a bizarre sci-fi plot device but is actually accessible to anyone with a smartphone or tablet. Mr. May turned on his iPad and pointed the camera at a piece of paper that looked like a camouflage print, which concealed the code for what is called a target image. He trained the lens on the image and a three-dimensional car appeared on the tablet screen.

The technology offers cost savings to automakers. Traditionally, they spend millions when marketing a new model, on photo shoots or building a “cookie-cutter configurator” that changes the car’s colors or features on a Web site, Mr. May says.

When a new model is introduced, that work is scrapped, and the production team, which includes photographers, Web developers and media buyers, starts anew.

As an alternative, Specular Theory uses an automaker’s computer-aided design data to create material that is consistent across Web browsers, phone and tablet screens and showroom floors, where dealers can project and modify life-size, three-dimensional car models.

When an automaker makes a minor change to, say, the tailpipe of next year’s model, Specular Theory can eliminate the time and money spent creating a new campaign by tweaking data from the marketing materials.

Mr. May’s model uses the weight of the car and the tension of the springs to calculate how it drives, controlling the car with a joystick.

Specular Theory, which started six months ago, is still in its infancy but has landed Autodesk, which makes three-dimensional design software for a variety of industries, as a client.

<nyt_text>

he automakers’ move mirrors a trend across the retail industry, as smartphones become widely available and augmented reality evolves to a sales tool from a novelty, said Ken Nisch, chairman of JGA, a retail design and brand strategy firm based in Southfield, Mich.

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“We’re seeing some major moves from retailers like Macy’s and Nordstrom,” Mr. Nisch said. “In the next year or 18 months, we’ll see a lot of momentum” in augmented reality used in marketing.

At the root of the interest among automakers is the wish to reach young buyers, who spend a lot of time looking at images of cars online, said Stephen Gandee, vice president for mobile and emerging technologies at Edmunds.com, a car-buying site. Much of the research in buying a car is done online today, and not just among young buyers. But automakers and dealers want to create a deeper connection.

“The emotional side of shopping — you can’t beat pictures,” said Mr. Gandee, who is helping oversee the redesign of Edmunds.com’s Web site to try to capture more of the emotional and visual appeal of the car-buying experience. He said the site expected to have its own augmented reality prototype by next year.

Dealers are trying to change the way they communicate with a generation of car buyers who prize information and speed over the personal connection dealerships offer.

Many younger buyers no longer even test-drive a car before buying it, said Mr. Chung, the general manager of Magic Toyota and Scion. Instead, they read reviews and add features to their vehicle online before going to the dealership with the exact model and price they expect shown on their smartphone.

That is one reason Mr. Chung and other car dealers expect augmented reality to serve as a powerful selling tool in place of a sales associate.

“The consumer is no longer coming in and looking at 10 colors,” Mr. Chung said. “They’ve seen all 10 colors online and know what they want.”

Chromecast: For Bigger Fun – From TVs to tablets: Everything you love, across all your screens

When I was growing up, my family had a single screen we huddled around every day: the television set in the living room. Nowadays, we “huddle” around multiple screens—laptops, smartphones and tablets—using them almost interchangeably as we navigate through our day. In a world of ubiquitous computing, life would be a lot simpler if we didn’t have to learn new behaviors and interfaces each time we switched screens—if we could have one consistent, intuitive experience no matter where we are or what we’re doing. Today, with the launch of Chromecast and the new Nexus 7 tablet, it’s even more effortless to enjoy content you care about—whether it’s video, music, movies, games—wherever you are, across your devices.

Introducing Chromecast
To help make it easy to bring your favorite online entertainment to the biggest screen in your house—the TV—we’re introducing Chromecast. Chromecast is a small and affordable ($35) device that you simply plug in to your high-definition (HD) TV and it allows you to use your phone, tablet or laptop to “cast” online content to your TV screen. It works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music, with more apps like Pandora coming soon. With Chromecast, we wanted to create an easy solution that works for everyone, for every TV in the house.

Remote-free
Once your Chromecast is set up, you can use your phone, tablet or laptop to browse and cast content to your TV, play and pause, control the volume, and more. But unlike other streaming solutions, you can still multitask—send emails or surf the web—while enjoying what’s on the TV screen. It works across platforms—Android tablets and smartphones, iPhones, iPads, Chrome for Mac and Windows (more to come), so your personal device is also now your remote control.

Cast the web to your TV
In addition to apps like Netflix, you can use Chromecast to bring a broad range of content available on the web to your big screen, thanks to a new feature in the Chrome browser that allows you to project any browser tab to your TV. From sharing your family photos to enjoying a video clip from your favorite news site, it’s as simple as pressing a button. This feature is launching in beta, but we’re excited for people to try it out and give us their feedback.

Google Cast SDK preview for developers
To ensure a great Chromecast experience over time, we’ve built Google Cast, a technology that enables developers to build consistent, intuitive multi-screen experiences across mobile devices and TVs. Today, we’re launching a preview version of Google Cast with more information for developers on our Google Developers blog. A handful of early developers are already working on enabling Google Cast technology in their apps, so more supported apps are coming soon. And while the Chromecast device is the first instantiation of Google Cast, we expect the technology to be embedded in a range of hardware from our partners in the future.

The new Nexus 7—the sharpest 7” tablet screen ever
Together with ASUS, we took what you loved about the original Nexus 7 and made it even better. The first thing you’ll notice is the sharpness of the screen: the 323 pixels packed into every inch of the screen makes it the world’s highest-resolution 7-inch tablet. It’s lighter than ever, with more than nine hours of HD video playback and 10 hours of web browsing or reading. Nexus 7 now features stereo speakers and virtual surround sound from Fraunhofer (the inventors of the MP3 format), giving you rich and immersive audio.

Android 4.3—a sweeter Jelly Bean
Nexus 7 is the first device to ship with Android 4.3, the newest version of Android. Tablets are perfect for sharing with others, so in Android 4.3, we’re introducing restricted profiles, which let you limit access to apps and content. For example, restricted profiles enable parental controls, so certain family members are prevented from accessing mature content. Likewise, retail stores can use tablets to show off product information, and shops can use tablets as point of sale systems. Android 4.3 also now supports Bluetooth Smart technology, opening the door to mobile apps that connect to new devices like fitness sensors. Android 4.3 is rolling out to Nexus devices starting today.

Ready to Play
The new Google Play Games app brings your friends together with the games you love, where you can invite a friend and start challenging gamers around the world, compete for top achievements, and race to the top of the leaderboard. You can also enjoy the world’s largest collection of eBooks, listen to millions of music tracks and immerse yourself in thousands of movies, TV shows, magazines and apps on Google Play. Plus, Nexus 7 comes loaded with your favorite Google apps, like Chrome, Maps, YouTube, Gmail and Google Now.

Gartner May Be Too Scared To Say It, But the PC Is Dead – ReadWrite

Gartner May Be Too Scared To Say It, But the PC Is Dead – ReadWrite.

Gartner May Be Too Scared To Say It, But the PC Is Dead

Gartner has finally come out and said it: The PC market is dying.

Except it hasn’t said that, quite. But it is, and saying so is really important.

The market-research firm predicts a 7.6% decline in PC sales this year, to 315 million units (including desktops and notebooks) from the roughly 341 million PCs sold in 2012. The real knife in the PC’s heart, though, is that Gartner is now finally willing to predict a long-term decline: 302 million PCs in 2014, falling to 272 million in 2017, approaching the sales levels of 2006 and 2007.

“While there will be some individuals who retain both a personal PC and a tablet, especially those who use either or both for work and play, most will be satisfied with the experience they get from a tablet as their main computing device,” said Carolina Milanesi, research vice president at Gartner, in a statement. “As consumers shift their time away from their PC to tablets and smartphones, they will no longer see their PC as a device that they need to replace on a regular basis.”

Gartner predicted that tablet sales would outpace the PC market sometime between 2014 and and 2017. By then, the firm predicted, manufacturers will sell 468 million tablets, almost double that of the PC market. Phone sales will top 2 billion units.

What Gartner Can’t Say, And Why

Gartner, however, can’t bring itself to say the PC market is shrinking toward irrelevance. Instead, it describes the PC market as “transitional,” in much the same way companies firing large swathes of their workforces insist that employees have been “downsized.” If Gartner was a brokerage firm, its analyst would have placed a “hold” rating on the PC market, with all the wishy-washy implications that word connotes.

“Transitional” is one of those wussy words that says nothing. Here it’s designed primarily to protect the lucrative relationship that Gartner has with its clients. If Gartner declares an industry dead, why should a company like Dell spend thousands of dollars a pop for a report that says so?

“An analyst cannot issue a sell rating because he doesn’t want to lose access,” former securities analyst Tom Larsen told Bloomberg in 2007. Exactly.

To Gartner’s credit, the company began hedging its bets way back into 2010, when the company noted five “disruptive forces” challenging the PC industry, which I’ve condensed to three below:

  • Stale “mature markets” like the United States;
  • Thin clients;
  • A shift in consumer purchasing habits to tablets and other mobile devices that would displace PC sales and incline companies and individuals to keep PCs longer.

Only that last point appears prescient today — and only if you forget that Gartner issued its report in Nov. 2010, seven months after Apple launched the iPad.

Why Gartner’s Hedging Matters

On balance, then, Gartner’s report is nothing more than a reactive sell-side Wall Street analyst which issues a “sell” recommendation after a company has already issued bad news that’s tanked its stock. The PC industry is dying, so let’s move on.

But we actually need a company like Gartner to declare the PC dead — or at least to release data that supports that view, as it’s just done, because companies across all industries use reports from Gartner, IDC, and others to justify their investments.

In order to develop a new PC version of TurboTax, for example, Intuit must demonstrate that there’s a market for it. Gartner’s report indicates that Intuit and other PC developers should consider abandoning the PC in favor of either a Web service or dedicated applications for various mobile platforms, at least if they want to address a market that’s growing instead of shrinking.

We’ve known since 2010 that mobile devices would play an ever increasing role in our lives. But it’s become increasingly clear that the cycle may be accelerating.

Over at his blog Tech-Thoughts, analyst Sameer Singh noted recently that developers are already picking up on this:

[T]he growth of Windows 8 apps has noticeably slowed in Q1 2013. According to the data, the Windows Store is expected to top 50,000 apps by the end of March, but MoM [month-over-month] growth has slowed to just 10-15%.

If the trend continues, the reasons for buying a new PC also decline. Microsoft has begun paying small developers a pittance — $100 per app — to develop for the Windows 8 platform. But that’s barely going to pay for a round of beer and appetizers at the end of the day.

“Microsoft’s promotion is primarily aimed at low-end publishers,” Singh wrote. “Their prime concern at the moment isn’t app quality, but quantity. Unless the app growth on the Windows Store remains strong, Microsoft has very little chance of attracting many major developers to the platform.”

Gartner’s data would indicate that Microsoft faces long odds there. Even if Gartner’s too scared to say it.

Gartner : les ventes de PC vont continuer de souffrir derrière les tablettes

Gartner : les ventes de PC vont continuer de souffrir derrière les tablettes.

par Florian Innocente le 06.04.2013 à 09:10
Les courbes de ventes mondiales des tablettes et des PC devraient se croiser à l’horizon 2017estime Gartner, qui y voit un profond bouleversement à venir pour plusieurs acteurs de cette industrie. Un mouvement qui, appuyé par les ventes de smartphones, maintiendra Android en tête des systèmes d’exploitation – toutes catégories d’appareils confondues : PC, tablettes, téléphones – loin devant les différents Windows. Un Windows qu’Apple talonnera avec OS X et iOS.


« Alors que les clients passent moins de temps devant leur PC au profit de leurs tablettes et smartphones, ils ne verront plus leur ordinateur comme un équipement qu’ils ont besoin de remplacer de manière régulière » écrit Carolina Milanesi pour Gartner. Pour une catégorie croissante de clients, la tablette offrira une expérience utilisateur largement suffisante pour devenir leur premier outil informatique au quotidien.

Le corollaire de ce qui est décrit comme un mouvement de fond, une évolution à long terme, et non la conséquence temporaire d’une situation économique difficile, est un renversement d’ici quatre ans dans les ventes de PC qui vont aller en s’érodant et qui verront les tablettes passer devant.


Il pourrait s’écouler 468 millions de tablettes en 2017 contre 271,6 millions de PC classiques. Il faut y ajouter 96 millions de portables ultralégers, comptés séparément, qui de par leur nature mobile vont profiter de l’effet d’entraînement vers cette informatique légère. Les ventes de téléphones pèseraient 2,1 milliards d’unités contre 1,7 milliard aujourd’hui.


L’année prochaine, Gartner table sur une croissance de 69,8% des ventes de tablette contre un recul de 3,5% pour les PC où seuls les ultraportables progresseront. Ce goût pour les tablettes touchera aussi les pays dits émergents, où ces appareils seront envisagés comme des compagnons naturels des mobiles, plutôt que les PC de bureau et gros portables. Les prix, le choix des formats, l’attrait pour les apps et les services dans le nuage seront autant d’attraits pour les clients.

Android en tête, Windows et iOS/OS X au coude à coude

La part de marché des OS s’en trouvera forcément chamboulée, si l’on additionne tous les appareils où sont installés les systèmes des uns et des autres. On ne fait pas la même chose avec un smartphone, une tablette et un PC, mais sur beaucoup de tâches communes et pratiquées au quotidien (Internet, réseaux sociaux, jeux) les uns et les autres se valent.

Android est déjà passé devant Windows grâce à son explosion sur les mobiles, mais l’année prochaine l’écart se creuserait considérablement avec 861 millions d’appareils vendus avec l’OS de Google et ses déclinaisons contre 354 millions sur Windows. À l’horizon 2017, Gartner place Android loin devant (1,4 milliard d’appareils), Windows bien derrière (570 millions) et Apple à portée de griffes de son vieil adversaire (504 millions d’unités vendues).


Carolina Milanesi souligne que si l’on décompte les marchés de l’entreprise, Apple est déjà passée devant Microsoft, lequel doit absolument trouver le moyen de faire du volume avec ses tablettes et téléphones. Un impératif qu’il a visiblement bien compris (lire aussi Windows 8 : la route est ouverte aux petites tablettes).

« Cette tendance vers les smartphones et les tablettes aura de bien plus profondes implications que le simple remplacement d’une catégorie de matériels par une autre » conclut Gartner « les logiciels et les architectures processeurs vont être aussi touchés par ce mouvement au fur et à mesure que les clients se tournent vers les apps et les services dans le nuage ». Autrement dit, au-delà de Microsoft, la partie s’annonce tout aussi délicate pour des poids lourds comme Intel et les éditeurs qui ne prennent pas à bras le corps les plateformes mobiles.

Médias : des cloisons ? Quelles cloisons ? | Le Cercle Les Echos

Médias : des cloisons ? Quelles cloisons ? | Le Cercle Les Echos.

 

LE CERCLE. Les frontières historiques entre les grandes catégories de médias d’actualité sont en train de s’évanouir. La presse quotidienne et les newsmagazines intègrent sur leurs supports numériques photos, sons et vidéos, basculent vers le bi-média, culbutent vers le reverse-publishing.

 

 

Les médias audiovisuels, télé et radio, organisent leurs plateformes d’information numériques comme s’ils étaient des pure-players, et se déclinent d’ailleurs parfois en produits papier. Les rédactions s’organisent pour traiter les contenus, dès l’origine, en flux multicanal.

Nécessité faisant loi, puisqu’il faut monétiser son contenu en l’absence de revenus publicitaires suffisants, les modèles d’affaires commencent, après divers tâtonnements et expériences, à se ressembler entre eux.

Toutes les catégories de médias proposent de l’homothétique (qui s’appelle, selon le cas PDF, podcast, ou catch-up), de l’enrichi, de l’application. Et des produits dérivés, pour générer des VU, de l’e-commerce, et des bases de données comportementales d’usagers.

Lequel usager ne s’appelle plus lecteur, ni spectateur, ni auditeur, ni internaute, ni mobinaute. Mais tout cela à la fois, avec des pratiques de zappeur hyperconsommateur multisupport, quand ce n’est pas multitanker, jonglant joyeusement entre tablettes et ordinateurs, smartphones et autres écrans connectés.

Ce mouvement entraînera dans son sillage une partie des autres médias, qui ne sont ni médias d’information générale ni médias généralistes : périodiques de loisirs, chaînes thématiques, sites communautaires ou ciblés…

Un média ne remplace pas les précédents, mais tous les médias, quel que soit leur ADN d’origine, papier ou radio, télévision ou web, convergent désormais vers la même chose (laquelle “chose”, en devenir, reste à définir, mais ceci est une autre question).

Ainsi, progressivement, mais rapidement, les cloisons entre les différents médias deviennent poreuses et s’estompent, sans doute pour disparaître à échéance plus ou moins lointaine. Projetons-nous dans quelques années, une fois cette convergence bien avancée.

Y aura-t-il un sens à distinguer des taux de TVA différents ? À distinguer des catégories de presses éligibles à des subventions ou allègements ? À distinguer des catégories de médias pour les lois anti-concentration ? À distinguer des catégories spécifiques, pour Médiamétrie ou l’OJD ?

Voire à distinguer les médias des autres activités commerciales, lorsqu’une fraction significative des revenus et des marges seront tirées des activités annexes, s’appuyant sur la “marque-média” ? L’information (sa qualité, sa diversité, son accès) est pour la liberté un bien précieux, dont la révolution ne fait que commencer.

Sic transit mundi.

 

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Les tablettes, les cadeaux stars de Noël – High-Tech – Actualité – Trends.be

Les tablettes, les cadeaux stars de Noël – High-Tech – Actualité – Trends.be.

lundi 26 novembre 2012 à 14h06

Il devrait se vendre autant de tablettes de que téléviseurs en décembre, cette année, selon Gfk. Elles rapporteront autant que les PC, tandis que les smartphones confirment leur place de cadeau numéro un.

© Thinkstock

Pour la première fois, les smartphones devraient être les produits high-tech qui cumuleront le plus de chiffre d’affaires à Noël, selon le baromètre de Gfk. Selon les panels distributeurs de l’institut, quelque 2,2 millions d’unités devraient être vendues sur le seul mois de décembre, pour un chiffre d’affaires attendu à 420 millions d’euros. En décembre 2011, les smartphones se classaient déjà en première position des ventes en volumes, mais c’étaient les téléviseurs qui généraient le plus gros chiffre d’affaires.

Cette année, les TV reculent d’un cran en 3e position des ventes en volumes, et en 2e position en valeur, tandis que les téléphones mobiles classiques, numéros uns en volume il y a deux ans, arriveront en 2e position en volumes.

Mais l’évolution la plus significative se fait sur les tablettes. 11e en volumes et 4e en valeur en 2011, elles arrivent cette année en 3e position des prévisions de volumes et de chiffre d’affaires. Elles devraient ainsi rapporter autant que les PC portables (hors netbooks). “Il se vendra sur ce mois de décembre autant de tablettes que de télévisions, soit 1 million d’unités. En décembre 2011, il se vendait une tablette pour trois téléviseurs. Leur chiffre d’affaires sera équivalent à celui des micro-ordinateurs portables, soit 330 millions d’euros TTC”, précise François Klipfel, directeur général adjoint chez GfK Consumer Choices.

Les perdants de ce Noël devraient être les disques durs externes, selon Gfk, victimes du streaming et du cloud.

Les ventes de PC en baisse pour la première fois depuis 2001

Les ventes de PC en baisse pour la première fois depuis 2001.

L’ère de la domination du PC est morte selon certains, bienvenue dans l’ère post-PC, qui sera celle des terminaux mobiles, tablettes en tête.

Des prédictions qui semblent vouloir se confirmer : selon une étude récente publiée par IHS, un institut international spécialisé dans les enquêtes prospectives et études de marchés, relayée par plusieurs blogs US, les livraisons de PC devraient décliner en 2012 pour la première fois depuis 2001, soit depuis les débuts de l’internet grand public et l’éclosion de l’ère numérique.

Les ventes mondiales de PC dans le monde devraient représenter 348,7 millions d’unités, ce qui correspondrait à une baisse de 1,2% par rapport à l’année précédente.

vieux pc Les ventes de PC en baisse pour la première fois depuis 2001

Les tablettes prennent le relais

Pendant ce temps, les ventes de tablettes se portent de mieux en mieux : en trois ans à peine, partant de zéro, ce sont aujourd’hui 20% des américains qui possèdent une tablette, et il devrait s’en écouler quelque 120 millions dans le monde en 2012. Apple occupe toujours entre 70 et 80% du marché avec l’iPad (selon les régions) et Android entre 20 et 30%.

Une tendance qui se renforcera très probablement avec l’arrivée des tablettes Windows 8, qui auront pour elles l’avantage de proposer un système d’exploitation hybride ou « dual », qui, pour peu que l’on y adjoigne un clavier permet de se passer complètement d’un PC. Ce qui ne devrait pas plaider en faveur du vénérable ordinateur personnel, même si les derniers ultabooks, de par leurs performances et leur légèreté, ont certainement encore de belles années devant eux.

(source)

 

Most TV, Tablet Interactions Involve Another Screen – eMarketer

Most TV, Tablet Interactions Involve Another Screen – eMarketer.

Simultaneous device usage high among owners of multiple screens

With a sizeable portion of the US population now in possession of multiple media devices, including TVs, computers, smartphones and tablets, maintaining a multiscreen presence is a mandate for marketers.

But establishing a multiplatform presence extends beyond the obvious need to reach consumers across individual devices. Second quarter findings from Google and brand consultancy Sterling Brands showcased the opportunity to connect with consumers simultaneously on multiple devices.

In fact, more than half of all media interactions involving one screen coincided with the use of another. Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users—defined as consumers owning a smartphone, PC and TV—occurred alongside another device, as did three-quarters of all tablet interactions.

Simultaneous Usage of Select Devices According to US Connected Device Users*, Q2 2012 (% of total interactions)

Simultaneous usage was more task-based than entertainment-focused. Emailing, internet browsing and social networking were the most common multiscreen activities, a good sign for the many TV marketers whose calls to action point consumers toward browsing and social networking sites, capitalizing on common user behaviors.

Leading Activities While Using Devices Simultaneously According to US Connected Device Users*, Q2 2012 (% of total interactions)

Apart from simultaneous usage, the study also looked at sequential usage—the transitioning from one device to another. The vast majority (90%) of respondents used a combination of screens over time to accomplish tasks such as emailing, researching or shopping, with 98% of transitions from one device to another occurring in the same day. This points to multidevice usage having a significant role in the typical purchase process, something neither brand nor direct-response marketers can ignore.

Among US connected device users who moved from one device to another, they most often did so to browse the internet (81%), social network (72%) or shop online (67%). How a consumer began the online shopping process, however, depended on the device used. PC and laptop users more often typed the URL directly into a browser than smartphone users (50% vs. 36%). Smartphone users were more inclined to begin their shopping session on a search engine (30% vs. 24%) or a social networking site (25% vs. 16%).


Read more at http://www.emarketer.com/Article.aspx?R=1009337&ecid=a6506033675d47f881651943c21c5ed4#Y8TAyqDDe8ZdLSeH.99

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat.

TechCrunch is reporting insider information that the big and much-anticipated Microsoft announcement tomorrow is an e-reader and streaming media tablet produced in conjunction with Barnes & Noble. If that’s true — and that’s a big if — I’m more than a little shocked by the massive build-up and pre-launch tension-building secrecy.

One loser

Let’s be honest: Windows on a tablet is, at the moment, a loser. Currently, Windows is a tiny, insignificant slice of the tablet market. There’s hope in Redmond, and maybe even belief, that this will change soon, but no-one else is holding their breath.

In this chart from IDC three days ago, Windows is “other.” Get out your microscope.

A second loser

A second moment of honesty: Barnes & Noble is a loser. We all know its chief competitor — the one named after warrior women tough enough to saw off a boob so they could kill their enemies with greater efficiency. And yeah, Amazon is exactly that tough.

Amazon is worth almost a hundred billion dollars; Barnes & Noble under a billion. Amazon had over $50 billion in revenue in the last 12 months; Barnes & Noble just over seven. Amazon’s revenue per employee is triple Barnes & Noble’s … the list goes on. Wolfram Alpha tells the story:

One plus one (plus one)

I believe it was the indubitable Mr. Holmes who said that one plus one has never failed to equal two. Pairing an unpopular and as-yet-unproven operating system with a failing and marginal content partner is not exactly a recipe for success.

However, there is a wild-card: Xbox live streaming.

Microsoft has been adding content partners to Xbox streaming with increasing velocity, announcing 35 new ones in just the past month at E3, including Nickelodeon, NBA Game Time, NHL GameCenter, WatchESPN, and The Weather Channel. These additions, with all the other content partners announced previously, have led to plenty of speculation that Xbox could replace your cable or satellite TV provider.

Now you have something interesting.

If Microsoft’s play is indeed to create a new kind of tablet that can replace — perhaps better than iPad — your TV provider, watch out.

I guess we’ll see tomorrow.

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