Blog Archives

Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois. Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en

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Posted in Digital Advertising, IAB, TV

Internet Ad Spending Beat Broadcast TV for First Time Last Year (USA)

Internet Ad Spending Beat Broadcast TV for First Time Last Year | WORTH SEO PANDA. Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital

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Posted in Marketing/Advertising x Facts/Figures

Social Rating Point: Les élections approchent (Havas Media)

Dans le Nord et le Sud, les émissions politiques dominicales font réagir à l’approche des élections, et surtout les hommes. “De zevende dag” maintient toujours sa place dans le top SRP. Annemie Turtelboom était l’invitée de ce dimanche et Milow

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Posted in Marketing/Advertising x Facts/Figures

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com. The online giant’s small television set-top box, which costs $99 and begins shipping today, will stream movies, TV shows and music from users’ Amazon libraries, services like Netflix and Hulu, and

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Posted in Apple, Tech Innovation, TV

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety. MARCH 24, 2014 | 05:00AM PT Todd Spangler NY Digital Editor@xpangler Twitter has argued that it can supercharge TV viewing, and now has more data to back

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Posted in TV, Twitter

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac – Lost Remote

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac – Lost Remote. In 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million [≈ box office sales of The Sting, 1973] of

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Posted in second screen, shazam

3 Predictions for How Facebook’s Paper Will Impact Social TV – Lost Remote

3 Predictions for How Facebook’s Paper Will Impact Social TV – Lost Remote. By Adam Flomenbaum on February 19, 2014 9:04 AM Two weeks ago Facebook launched Paper, its latest and biggest splash in the standalone mobile app space. Many major tech sites hyped

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Posted in Apple

TV Ads Go Better With Hashtags? Twitter Says So

TV Ads Go Better With Hashtags? Twitter Says So. As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter.

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Posted in Native advertising

Social TV : de l’acquisition à l’engagement

Social TV : de l’acquisition à l’engagement. Capture d’écran du programme – D.R. A première vue, il y a un effet programmation. En janvier 2014, pas de NRJ Music Awards, avancés en décembre, pas de Star Academy sur NRJ12, et

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Posted in second screen, Social Media, TV

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
5 days to go.
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IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
17 days to go.
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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