AT Internet lance une offre de tracking TV to Web – Offremedia

AT Internet lance une offre de tracking TV to Web – Offremedia.


Le 13/05/2014


AT Internet lance une solution d’analyse en temps réel des effets de la publicité TV sur les autres écrans. Son objectif est de détecter le trafic web généré par la campagne TV, d’identifier la source de trafic (SEO, accès directs…), de mesurer les re-visites (ultérieures à la diffusion du spot) et de qualifier les internautes en termes socio-démographiques.
Outre une mesure du ROI, à travers les conversions générées sur le site web, l’outil permet d’identifier les combinaisons «spot/chaîne/heure» les plus efficaces.
La technologie est basée sur une reconnaissance du flux audio/vidéo via un système de fingerprinting et l’intégration simultanée d’un tag. La solution est disponible pour un univers de 33 chaînes suivies en France.
Les annonceurs ont accès à des tableaux de bord synthétiques : volumétries d’audiences qualifiées par cible (CSP, âge, centres d’intérêts…), taux de conversion, mesure des visiteurs suivant la diffusion du spot TV… Les performances sont comparées à des benchmarks hors campagne TV, afin de déterminer l’impact réel de la campagne TV. La solution est disponible en France, Allemagne, Espagne, Italie et au Royaume-Uni, et sera lancée aux USA et au Brésil.
AT Internet présente cette solution à travers une infographie prenant en exemple la Coupe du monde de football, un événement majeur pour le tracking TV et la mesure du drive-to-web.


Social has made TV cool again

Is The Future Of Television Social?.

Today at the Brand Innovators’ Future of Television conference in New York, social media expert Ted Rubin will be sharing his perspective on the symbiotic relationship between TV and social media. In advance of his remarks I had a conversation with Rubin on his thoughts about why the two subjects are intertwined.

According to Rubin, TV won’t be going away anytime soon. “I think social people were talking about how social was going to kill TV. I think social has revived TV. I think social has made TV cool again, and it will continue to do so because of all the sharing that’s going on. TV has suddenly become interactive in many ways. You’re not a loser anymore staying home watching TV by yourself because you’re not at home by yourself anymore. For example, men tend to communicate a little bit more via social media during sports, and I think that social is enhancing sports viewing via TV to a tremendous degree.”

Ted Rubin

“Reality shows have done a tremendous job because it’s such an opinionated and a sharable experience versus watching a [scripted] TV show. Reality TV lends itself so perfectly to social because it’s about people. Most [reality shows] tend to be competitions. They’ve done a tremendous job integrating social.  We’re just scratching the surface because the technologies have to start connecting with each other. I also think that companies are getting used to allowing these conversations to go on around their brands. Not [only] do they allow it, but they are encouraging it and empowering it.”

9 mois après le SRP (by Havas Media) – Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV.

Médiamétrie et Twitter s’associent pour lancer l’année prochaine un outil de mesure d’audience des tweets émis en lien avec un programme de télévision, ont annoncé mardi les deux sociétés. Baptisé “Médiamétrie Twitter TV Ratings”, cet outil destiné aux chaînes de télévision, aux agences médias ou aux acteurs de l’audiovisuel permettra d’obtenir “le nombre de tweets par émission”, mais aussi “le nombre de personnes (comptes) qui ont vu les tweets à propos d’une émission TV”, selon le communiqué. “Avec Twitter, nous allons aider les médias à mieux mesurer et comprendre les nouvelles formes d’interaction des téléspectateurs internautes avec les émissions TV”, a commenté Julien Rosanvallon, le directeur du département télévision de Médiamétrie. Pour Justine Ryst, directrice du développement de Twitter France, “cet outil de mesure indépendant permettra ainsi aux diffuseurs et aux annonceurs de quantifier et d’évaluer le niveau d’engagement des émissions télévisées”. Twitter a déjà mis en place un partenariat similaire aux Etats-Unis avec le cabinet Nielsen pour mesurer l’engagement social autour des émissions de télévision américaines.

Intéressant – Havas Media Belgique propose une mesure équivalente depuis 9 mois …


Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data.

Boxfish has been processing, in real time, every single word spoken on 1,000 different TV channelsworldwide, compiling a database of more than 86 million(!) topics that can be used to categorize and sort all broadcast content. The database is so vast and so versatile the company can barely figure out what aspect of the video industry revolutionize first. Program guides? Audience analysis? Targeted advertising?

“We’re talking to everybody,” said Marios Stylianou, Boxfish’s vice president of marketing & product. “My gut feeling is that people who distribute content are the ones that will be interested first.”

That is turning out to mean search, discovery, and recommendation. Boxfish has no intention of creating specific commercial products, including guides or recommendation engines. The company intends to sell its analytics.

That said, the company has a tool, called Personal Feed, that is essentially a user interface. Created specifically to demonstrate the capabilities Boxfish has, Personal Feed enables viewers interact with a video platform that takes advantage of Boxfish’s analytics.

Using a UI similar to Personal Feed, any company could enable its viewers to search not just for specific shows, or even types of shows, but the entire universe of available content by topic.

It’s the difference between looking specifically for “Bonanza,” versus the ability to look for (or recommending) westerns in general, versus the ability to find every single relevant show or clip, including TV serials, films, documentaries (e.g. a doc on the Pony Express on the History Channel), clips from news programs (e.g. a piece on a new archeological find concerning The Alamo), plus anything else that might be associated with the subject (e.g., Johnny Carson’s interview with John Wayne).

“EPGs? They’re now archaic,” said Stylianou. “This will change the way people discover and engage with content.”

Searches for any topic (e.g., Indiana Pacers, Crimea, Jennifer Lawrence) would cut across all content – film, TV, news, sports, talk shows – across all channels. Boxfish said guide companies or communications service providers would be able to use its data not only to present viewers with a list of relevant content, but could construct a virtual Pacers Channel, or Crimea channel, or Jennifer channel.

“Our vision is to make television content relevant, accessible and personal” said Eoin Dowling, CEO and co-founder of Boxfish. “Our patented contextual feed, can be used by MVPD’s to enable users follow topics they are interested in, and in the background create a personal channel based on this action. This channel can be consumed at a time shifted fashion across any device”

Now imagine collecting data on what people search for. The level of specificity could be a bonanza.

It could change the game for ratings companies. “You look at news shows, they might do 10 or 12 pieces. Which ones did people tune in for? Neilsen doesn’t know. Rentrak can’t tell you,” Stylianou said. “They don’t know what drove viewership. But if you overlay it with our data, you can see what drove them to tune in, what sent them to drop off. Ratings companies can benefit from this.”

The data can be mined to determine, in real time, what topics trending. That might be of use to programmers devising entertainment content; it could help news programs decide what subjects to cover.  (The company has an interactive table on the bottom of this page on what’s trending that is hard to stump.)

You could do an on-screen text crawl of what topics are trending, and let viewers link from there if they’re interested in any of those topics, Stylianou said.

Now think of what that mean for advertising. Someone who watches ESPN might be a candidate for an ad for general sports paraphernalia. Someone who has built their own Pacers channel might be a candidate for an ad for a Roy Hibbert jersey.

Stylianou said the company processes 84 billion words a month, and has identified 86 million unique topics of discussion. The system can cross-reference with topics trending in other media, including Twitter and web sites such as IMDB or Wikipedia.

Stylianou said a system making use of Boxfish’s big data capabilities could be local or cloud-based.

The company said it has raised $7 million from Atlantic Bridge and Samsung, and that it is currently beta testing guides with recommendations with with two Tier 1 video programming distributors that Stylianou said the company is not yet at liberty to identify.

Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois.

Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en effet exclusivement sur le marché américain.

Ainsi selon l’IAB, qui regroupe les industriels de la publicité en ligne, la pub sur Internet a représenté 42,8 milliards de dollars de revenus en 2013, aux Etats-Unis. Plus donc que la publicité sur le petit écran (40,1 milliards $).

Croissance molle en Europe 

Hors mobile, le segment du « display » est celui pour qui la croissance a été la plus forte (30%) à 12,8 milliards de dollars. En taille, le marché de la recherche sponsorisée, en croissance plus modérée (+9%), reste néanmoins le plus important (18,4 milliards $).

Si en Europe, la croissance du marché de la publicité en ligne est au ralenti (+3% en France), de l’autre côté de l’Atlantique, les recettes publicitaires ont augmenté de 17% l’année dernière. Une augmentation à laquelle la publicité sur mobile a largement contribué à hauteur de 7,1 milliards de dollars (+110% par rapport à 2012).

« L’information selon laquelle l’interactif a dépassé en performances la diffusion TV ne devrait pas être une surprise » assure le directeur de l’IAB, Randall Rothenberg. Selon lui, ces chiffres ne font que souligner la puissance des écrans numérique pour atteindre et engager les audiences

Internet Ad Spending Beat Broadcast TV for First Time Last Year (USA)

Internet Ad Spending Beat Broadcast TV for First Time Last Year | WORTH SEO PANDA.

Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads

Digital ad sales in the U.S. hit $42.8 billion [≈ AT&T T-Mobile purchase], up 17% from 2012, according to data complied by PricewaterhouseCoopers and released by the Interactive Advertising Bureau. Search revenue remains the leader with a little less than half the market.

TV still accounts for the bulk of U.S. ad spending. Broadcast and cable combined to bring in $74.5 billion[≈ cost of 1988 US drought].


Social Rating Point: Les élections approchent (Havas Media)

Dans le Nord et le Sud, les émissions politiques dominicales font réagir à l’approche des élections, et surtout les hommes. “De zevende dag” maintient toujours sa place dans le top SRP. Annemie Turtelboom était l’invitée de ce dimanche et Milow a joué en live (tout comme dans Le Dan late Show de cette semaine). 
La deuxième saison de “Foute vrienden” commence en force. La toute première diffusion de ce programme d’humour entre directement dans le top SRP. Le profil est légèrement plus féminins en TV (53%) et très féminin en social (63%), confirmation de cette tendance la semaine prochaine. Le cyclisme cartonne dans le Nord. La preuve avec E3 Harelbeke qui obtient le 3ième score SRP de la semaine 13 et aussi le meilleur score du cyclisme depuis janvier 2014. 

Dans le Sud: 
Record de SRP pour Le Dan Late Show (13,1) diffusé depuis février 2014. Les invités BJ Scott, Milow et Seb Mellia ont fait parler d’eux sur les réseaux sociaux et en positif ! 

Tout comme “De zevende dag”, “Mise au point” performe bien à l’approche des élections. Avec son sujet « Le grand débat belge », cette émission politique obtient son meilleur score SRP depuis janvier2014 et un très grand nombre de messages sur les réseaux sociaux. 

The Voice Belgique se classe en troisième position avec la dernière diffusion des Battle. La moyenne du SRP Battle est bien inférieure aux Blind (1,84 vs 3,23). Plus d’infos, sur le SRP des Live la semaine prochaine. 

Fire TV: Amazon’s Television Set-Top Box Revealed |

Fire TV: Amazon’s Television Set-Top Box Revealed |

The online giant’s small television set-top box, which costs $99 and begins shipping today, will stream movies, TV shows and music from users’ Amazon libraries, services like Netflix and Hulu, and apps like Pandora and iHeartRadio

Amazon has announced the Fire TV, a small television set-top box for streaming movies, TV shows and music.

The box is slimmer than a dime (standing up, that is), and can either sit in an entertainment center or mount behind the television. A small Bluetooth remote has a handful of buttons for media playback and navigation, similar to an Apple TV remote, but it also has a microphone for voice search.

As with Amazon’s Kindle Fire tablets, the software is partly based on Android, but it also uses HTML to support easy porting of apps from other television platforms. Apps for Netflix, Hulu Plus, YouTube, WatchESPN,, NBA, Crackle, Bloomberg TV and others will be supported at launch, and of course Amazon will have its own services on board, such as Amazon Prime Instant video and a store for purchasing and renting videos.

Doug Aamoth—TIME

Beyond video, Fire TV will stream music from users’ Amazon libraries and from streaming apps such as Pandora, iHeartRadio and TuneIn. Users can view photos as well, as long as they’re stored in Amazon’s Cloud Drive services.

Kindle Fire users can see information about what’s on the TV using Amazon’s “X-Ray” feature. Users will get a notification on their tablets, letting them tap to learn about actors and other information on a video, and see lyrics for music. Amazon’s FreeTime Unlimited service is supported as well, allowing parents to set time limits for their children and get recommendations on kid-friendly content.

As rumored, Fire TV will have a gaming component, and Amazon lists Disney, Gameloft, 2K, Ubisoft and Double Fine as some of the publishers that are on board. An optional Fire Game Controller will sell for $40, but users can also play games through the remote control or with a companion phone and tablet app. The games are mostly adaptations of mobile titles, such as Gameloft’s Asphalt 8, Minecraft Pocket Edition and Disney’s Monsters University; many are free to play, and the average price of a paid game is around $1.85.

Doug Aamoth—TIME

Amazon did recently acquire a game studio, Double Helix, and Amazon is now building games specifically for the Fire TV and Kindle Fire tablets. One example Amazon demonstrated is Sev Zero, a third-person shooter that includes some tower defense elements. (Amazon’s website shows how a second player can use a Kindle Fire tablet to view the map, collect resources and launch air strikes.)

Fire TV’s components are similar to that of a smartphone or tablet, with a quad-core processor, a dedicated graphics processor, 2 GB of RAM and dual-band Wi-Fi. It supports 1080p video and offers Dolby Digital Plus Surround Sound via HDMI or optical output.

Amazon says it set out to fix a few common complaints with existing TV boxes: Performance can be laggy, search is too difficult on a typical remote control, and closed ecosystems don’t always offer the services users want. The Fire TV’s powerful specs and remote control microphone may solve the first two problems, but with the exception of Apple TV, many other set-top boxes are open to competing music and video services. Still, the gaming element is a unique feature, and the focus on a simple, speedy interface could help Amazon stand out.

Amazon’s Fire TV costs $99—same as an Apple TV, but twice the price of the cheapest Roku device—and is shipping today.

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote


Twitter InstagramYesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV.

Data from E-Marketer revealed Instagram has 35 million U.S. mobile users while Twitter only has 30.8 million (Twitter still leads Instagram by 40 million active users).

But the change atop the mobile leaderboard is interesting, as Twitter has increasingly become the dominant complementary platform for TV watchers. Popular shows integrate the platform more than ever, blending it into their real-time productions, while also using it to communicate with viewers in between episodes and seasons.

But more and more TV executives have begun tweaking their content for a more mobile-minded audience as smart phone second screen use rises.

If Instragram continues its trend as the preferred platform for social mobile users, it will be worth watching how TV shows react, and whether they increase their engagement with fans, during and in between their shows, on Instagram—ultimately at Twitter’s expense.

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety.

Twitter Kick: TV-Related Tweets Spur Most

MARCH 24, 2014 | 05:00AM PT

Twitter has argued that it can supercharge TV viewing, and now has more data to back that up: a new study shows that 92% of Twitter users have taken immediate an action — like tune to live TV or search for a program — after seeing a tweet about a TV show.

Moreover, Twitter users who recall seeing tweets that mention a TV show’s advertisers are more likely to have a positive perception of the brand, according to the study, which was commissioned by Fox Broadcasting and Twitter.

But there are a few caveats. First, the study was commissioned by two companies eager to show that TV and tweeting are like two peas in a pod. The survey also gauges how many Twitter users have ever taken an action based on a tweet, but it doesn’t shed any light on how frequently they do so. Finally, it’s self-reported data, so it’s uncertain how many people who said they watched a TV show because of a tweet really did.

Still, the survey indicated that Twitter impressions have a bigger effect on behavior than the companies thought, according to Judit Nagy, Fox VP of analytics.

“We wanted to see whether people who are exposed to tweets about primetime TV shows and brands care about the tweets, or if they just look at it and then just move on,” she said. “The level of engagement we found was surprising.”

SEE ALSO: Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings

Previous research has shown links between TV and Twitter. According to a Nielsen study last year, which analyzed live TV ratings and tweets for 221 broadcast primetime show episodes, the volume of tweets caused statistically significant increases in live ratings among 29% of the eps.

According to the new Fox/Twitter study, most of those who are exposed to TV-related tweets not only have taken immediate action around a given show, but are also likely to watch a show they’ve never watched before or resume watching a show that they’d previously stopped watching.

Of those who recall seeing TV-related tweets, 76% have searched for a show, 78% have taken action on Twitter (like click on the show’s hashtag or retweet TV-related tweets) and 77% have watched TV show content.

In addition, 42% said they have made a plan to watch the show later, 38% watched episodes online and 33% have changed the channel to watch the show in response to tweets about a TV show.

For tweets that mentioned advertisers, 54% of respondents who said they recalled seeing such tweets have taken action by tweeting, searching for the brand online or considering to try the brand mentioned. Additionally, 48% of respondents said that after seeing a brand’s on-air ad they were more likely to remember seeing a tweet from that brand.

Another finding: TV actors and talent are the most-preferred source of tweets among Twitter users. About 40% said they prefer actor/talent tweets, while 26% opted for those from friends and family. Just 18% of respondents said they prefer a TV show’s official Twitter handles.

“We know that Twitter is a complement to TV for audiences, and we’ve seen that running Twitter media alongside TV media drives greater TV ad effectiveness,” said Jeffrey Graham, Twitter’s global director of said. “This new research helps us better understand the role earned media plays in driving cross-channel effectiveness.”

The study was fielded by research firm db5, which polled 12,577 randomly invited Twitter users from Jan. 15-27. The participants were surveyed within 24 hours of primetime Twitter activity (the next day, beginning around noon local time). Fox and Twitter are presenting the research in partnership with the Advertising Research Foundation at ARF’s Re:Think conference.


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