Blog Archives

9 mois après le SRP (by Havas Media) – Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV. Médiamétrie et Twitter s’associent pour lancer l’année prochaine un outil de mesure d’audience des tweets émis en lien avec un programme de télévision, ont annoncé mardi les deux sociétés. Baptisé “Médiamétrie Twitter TV Ratings”,

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Posted in Social Media, TV, Twitter

Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data. Boxfish has been processing, in real time, every single word spoken on 1,000 different TV channelsworldwide, compiling a database of more than 86 million(!) topics that can be used to categorize and sort

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Posted in Tech Innovation, TV

Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois. Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en

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Posted in Digital Advertising, IAB, TV

Internet Ad Spending Beat Broadcast TV for First Time Last Year (USA)

Internet Ad Spending Beat Broadcast TV for First Time Last Year | WORTH SEO PANDA. Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads Digital

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Posted in Marketing/Advertising x Facts/Figures

Social Rating Point: Les élections approchent (Havas Media)

Dans le Nord et le Sud, les émissions politiques dominicales font réagir à l’approche des élections, et surtout les hommes. “De zevende dag” maintient toujours sa place dans le top SRP. Annemie Turtelboom était l’invitée de ce dimanche et Milow

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Posted in Marketing/Advertising x Facts/Figures

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com. The online giant’s small television set-top box, which costs $99 and begins shipping today, will stream movies, TV shows and music from users’ Amazon libraries, services like Netflix and Hulu, and

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Posted in Apple, Tech Innovation, TV

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety

Twitter Kick: TV-Related Tweets Spur Most Users to Action, Twitter and Fox Study Says | Variety. MARCH 24, 2014 | 05:00AM PT Todd Spangler NY Digital Editor@xpangler Twitter has argued that it can supercharge TV viewing, and now has more data to back

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Posted in TV, Twitter

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac – Lost Remote

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac – Lost Remote. In 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million [≈ box office sales of The Sting, 1973] of

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Posted in second screen, shazam

3 Predictions for How Facebook’s Paper Will Impact Social TV – Lost Remote

3 Predictions for How Facebook’s Paper Will Impact Social TV – Lost Remote. By Adam Flomenbaum on February 19, 2014 9:04 AM Two weeks ago Facebook launched Paper, its latest and biggest splash in the standalone mobile app space. Many major tech sites hyped

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Posted in Apple

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
3 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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