Blog Archives

9 mois après le SRP (by Havas Media) – Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV. Médiamétrie et Twitter s’associent pour lancer l’année prochaine un outil de mesure d’audience des tweets émis en lien avec un programme de télévision, ont annoncé mardi les deux sociétés. Baptisé “Médiamétrie Twitter TV Ratings”,

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Posted in Social Media, Twitter, TV

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch. King Joffrey was killed this week on Game of Thrones. Poison. Tyrion seems to have been framed. I would apologize for telling you that so blatantly, but if

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Posted in Social Media, TV, Twitter

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market. Sky has started to trial #WatchOnSky, a brand new tool on Twitter that lets Sky customers watch or record TV shows, sporting events

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Posted in second screen, shazam, TV, Twitter

Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media. In the world of social media, we have to expect frequent changes to the platforms we use. So it’s no

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Posted in Twitter

Social Media Winter is Coming.

Social Media Winter is coming! Alors que la saison 4 de Game of Thrones commence demain sur HBO, Hootsuite vient de mettre en ligne une vidéo qui revisite le générique de la série pour l’adapter à son domaine. Ainsi, le

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Posted in Marketing/Advertising x Facts/Figures

Twitter, un outil marketing efficace pour 40 % des marques

Twitter, un outil marketing efficace pour 40 % des marques. Par Camille Boulate | 02/04/2014 Une étude de la Social Media Marketing University révèle que les marques présentes sur Twitter considèrent le réseau social comme un outil marketing efficace. 79 % d’entre elles l’utilisent

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Posted in Twitter

Twitter Expands Social TV Efforts With 2 Acquisitions

Twitter Expands Social TV Efforts With 2 Acquisitions. IMAGE: MASHABLE COMPOSITE BY SETH FIEGERMAN1 DAY AGO Twitter just went on a small buying binge to bolster its social TV efforts outside the United States. The social networking company acquired Mesagraph,

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Posted in Social Media, TV, Twitter

Twitter Acquires Social TV Experts Mesagraph and SecondSync

Twitter Acquires Social TV Experts Mesagraph and SecondSync. Twitter wants its social network to be the definitive place for advertisers and broadcasters to promote their shows, and to that end it’s just gobbled up TV analytics specialists Mesagraph and SecondSync. Mesagraph runs a

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Posted in second screen, TV, Twitter

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
16 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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