Blog Archives

LinkedIn Has More Monthly Unique Visitors In The US Than Twitter

Twitter and LinkedIn use different metrics to report activity on their sites, measuring monthly active users (MAUs) and monthly unique visitors (MUVs), respectively. This makes user growth comparisons between the two social networks difficult.  However, comScore tracked MUVs in the U.S.

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Posted in Marketing/Advertising x Facts/Figures

Nielsen Twitter TV ratings: 263 million in Q2 2013

Nielsen has released its Twitter TV ratings, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013.

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Posted in Marketing/Advertising x Facts/Figures

The Mobile Market In Europe And The U.K. – Business Insider

The Mobile Market In Europe And The U.K. – Business Insider. BII What’s holding back the mobile market in Europe? At BI Intelligence, Business Insider’s tech research service, we’ve often noticed the paradoxical nature of the UK and European smartphone markets. These markets

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Posted in Mobile Apps, Mobile Marketing

Les Américains délaissent leur écran de télévision: Le nombre de ménages sans téléviseur a plus que doublé depuis 2007

Les Américains délaissent leur écran de télévision, Actualités. Par Lucie Robequain | 09/04 | 17:35 Le nombre de ménages sans téléviseur a plus que doublé depuis 2007. Les chaînes réclament qu’Internet soit pris en compte dans les mesures d’audience.

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Posted in TV

Winning the Media Campaign 2012 | Project for Excellence in Journalism (PEJ)

Winning the Media Campaign 2012 | Project for Excellence in Journalism (PEJ).   November 2, 2012 BOTH CANDIDATES RECEIVED MORE NEGATIVE THAN POSITIVE COVERAGE IN MAINSTREAM NEWS, BUT SOCIAL MEDIA WAS EVEN HARSHER SLIDESHOW OF FINDINGS From the conventions to

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Posted in POE

Three in 10 Display Ads Go Unseen by Internet Users – eMarketer

Three in 10 Display Ads Go Unseen by Internet Users – eMarketer. Brand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have long served as a proxy for views, but findings from comScore and

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Posted in Brand/Branding, Digital Advertising, Marketing/Advertising x Facts/Figures

The iPhone Strikes Back! Android’s Share Of New Smartphone Purchases Has Collapsed

The iPhone Strikes Back! Android’s Share Of New Smartphone Purchases Has Collapsed. The iPhone 4S has demolished the gap between Android and the iPhone in the U.S. amongst new smartphone buyers according to the latest data from Nielsen. Nielsen has released its data for the

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Posted in Apple, Marketing/Advertising x Facts/Figures, Mobile Marketing

US Companies Face Big Hurdles in ‘Big Data’ Use – eMarketer

US Companies Face Big Hurdles in ‘Big Data’ Use – eMarketer. JANUARY 3, 2012  Definition of ‘Big Data’ remains murky for some companies Today’s uncertain economy has companies looking to data to influence decisions, inform strategy and anticipate outcomes. Marketers

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Posted in Big Data

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 – comScore, Inc

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 – comScore, Inc. Nearly 14 Percent of U.S. Mobile Subscribers Accessed Banking Services on Their Devices RESTON, VA, October 26, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader

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Posted in Mobile Banking

Texting Teens: Typing Replaces Talking [INFOGRAPHIC]

Texting Teens: Typing Replaces Talking [INFOGRAPHIC]. After a close encounter with a texting teen at a busy intersection recently, we wondered: Has texting taken over as the primary form of communication for today’s teens? We found our answer with this

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Posted in Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
8 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
20 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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