Blog Archives

Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data. Boxfish has been processing, in real time, every single word spoken on 1,000 different TV channelsworldwide, compiling a database of more than 86 million(!) topics that can be used to categorize and sort

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Posted in Tech Innovation, TV

LinkedIn Has More Monthly Unique Visitors In The US Than Twitter

Twitter and LinkedIn use different metrics to report activity on their sites, measuring monthly active users (MAUs) and monthly unique visitors (MUVs), respectively. This makes user growth comparisons between the two social networks difficult.  However, comScore tracked MUVs in the U.S.

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Posted in Marketing/Advertising x Facts/Figures

Nielsen Twitter TV ratings: 263 million in Q2 2013

Nielsen has released its Twitter TV ratings, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013.

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Posted in Marketing/Advertising x Facts/Figures

The Mobile Market In Europe And The U.K. – Business Insider

The Mobile Market In Europe And The U.K. – Business Insider. BII What’s holding back the mobile market in Europe? At BI Intelligence, Business Insider’s tech research service, we’ve often noticed the paradoxical nature of the UK and European smartphone markets. These markets

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Posted in Mobile Apps, Mobile Marketing

Les Américains délaissent leur écran de télévision: Le nombre de ménages sans téléviseur a plus que doublé depuis 2007

Les Américains délaissent leur écran de télévision, Actualités. Par Lucie Robequain | 09/04 | 17:35 Le nombre de ménages sans téléviseur a plus que doublé depuis 2007. Les chaînes réclament qu’Internet soit pris en compte dans les mesures d’audience.

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Posted in TV

Winning the Media Campaign 2012 | Project for Excellence in Journalism (PEJ)

Winning the Media Campaign 2012 | Project for Excellence in Journalism (PEJ).   November 2, 2012 BOTH CANDIDATES RECEIVED MORE NEGATIVE THAN POSITIVE COVERAGE IN MAINSTREAM NEWS, BUT SOCIAL MEDIA WAS EVEN HARSHER SLIDESHOW OF FINDINGS From the conventions to

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Posted in POE

Three in 10 Display Ads Go Unseen by Internet Users – eMarketer

Three in 10 Display Ads Go Unseen by Internet Users – eMarketer. Brand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have long served as a proxy for views, but findings from comScore and

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Posted in Brand/Branding, Digital Advertising, Marketing/Advertising x Facts/Figures

The iPhone Strikes Back! Android’s Share Of New Smartphone Purchases Has Collapsed

The iPhone Strikes Back! Android’s Share Of New Smartphone Purchases Has Collapsed. The iPhone 4S has demolished the gap between Android and the iPhone in the U.S. amongst new smartphone buyers according to the latest data from Nielsen. Nielsen has released its data for the

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Posted in Apple, Marketing/Advertising x Facts/Figures, Mobile Marketing

US Companies Face Big Hurdles in ‘Big Data’ Use – eMarketer

US Companies Face Big Hurdles in ‘Big Data’ Use – eMarketer. JANUARY 3, 2012  Definition of ‘Big Data’ remains murky for some companies Today’s uncertain economy has companies looking to data to influence decisions, inform strategy and anticipate outcomes. Marketers

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Posted in Big Data

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 – comScore, Inc

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 – comScore, Inc. Nearly 14 Percent of U.S. Mobile Subscribers Accessed Banking Services on Their Devices RESTON, VA, October 26, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader

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Posted in Mobile Banking

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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