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Mobile marketing massive growth of video in 2014

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First Broadcast of “1984″ of Apple was 31st of December 1983 in Twinfalls ….

Un peu partout dans la nuit du 22 au 23 janvier, la presse américaine a célèbré le trentième anniversaire du tout premier ordinateur d’Apple, la firme américaine qui depuis, a fait du chemin. Parallèllement, elle fête aussi «l’une des publicités

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Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program – AllTwitter

Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program – AllTwitter. By Lauren Dugan on September 23, 2013 8:25 PM Twitter and CBS are partnering up to bring live video clips to a Twitter timeline near you. This is the biggest partnership of its

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Why World Cup Brazil 2014 Is Crucial For Digital Video Advertisers

The World Cup Brazil 2014 might be nine months away, but advertisers are already clamoring to figure out how to produce branded videos around the event. And for very good reason. According to advertising experts we talked to, a good,

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LG terrifies applicants by faking massive meteor crash through ‘window’ that was actually an ultra high-definition TV screen

Applicants for a job interview with LG Electronics in Chile had the scare of their lives when the company played a cruel prank on them that has been turned into an amusing TV advertisement. To promote just how life-like images

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How Do You Like Your Content? Depends On The Device You’re Using (Infographic – outbrain)

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The Future of Video 2013

par Paul Chappell le 16 juillet 2013 Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies

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Advertisers Deploy, Optimize Video Content – eMarketer

Advertisers Deploy, Optimize Video Content – eMarketer. Nearly three-quarters of media executives say they make use of “owned media channels” Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December

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Top 5 Social Video Trends Of 2012 | Unruly Media

Top 5 Social Video Trends Of 2012 | Unruly Media. It has been a momentous year for social video advertising. The last 12 months have seen the hottest trend in digital advertising reach heights usually reserved for Austrian space-jumpers. The

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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