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Mobile marketing massive growth of video in 2014

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First Broadcast of “1984″ of Apple was 31st of December 1983 in Twinfalls ….

Un peu partout dans la nuit du 22 au 23 janvier, la presse américaine a célèbré le trentième anniversaire du tout premier ordinateur d’Apple, la firme américaine qui depuis, a fait du chemin. Parallèllement, elle fête aussi «l’une des publicités

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Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program – AllTwitter

Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program – AllTwitter. By Lauren Dugan on September 23, 2013 8:25 PM Twitter and CBS are partnering up to bring live video clips to a Twitter timeline near you. This is the biggest partnership of its

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Why World Cup Brazil 2014 Is Crucial For Digital Video Advertisers

The World Cup Brazil 2014 might be nine months away, but advertisers are already clamoring to figure out how to produce branded videos around the event. And for very good reason. According to advertising experts we talked to, a good,

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LG terrifies applicants by faking massive meteor crash through ‘window’ that was actually an ultra high-definition TV screen

Applicants for a job interview with LG Electronics in Chile had the scare of their lives when the company played a cruel prank on them that has been turned into an amusing TV advertisement. To promote just how life-like images

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How Do You Like Your Content? Depends On The Device You’re Using (Infographic – outbrain)

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The Future of Video 2013

par Paul Chappell le 16 juillet 2013 Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies

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Advertisers Deploy, Optimize Video Content – eMarketer

Advertisers Deploy, Optimize Video Content – eMarketer. Nearly three-quarters of media executives say they make use of “owned media channels” Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December

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Top 5 Social Video Trends Of 2012 | Unruly Media

Top 5 Social Video Trends Of 2012 | Unruly Media. It has been a momentous year for social video advertising. The last 12 months have seen the hottest trend in digital advertising reach heights usually reserved for Austrian space-jumpers. The

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
8 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
20 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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