Blyk, the popular ad-funded mobile operator from the UK, is about to sign a partnership deal with Orange. The deal, as you can easily guess, offers free talk time and SMS credit for users for getting ads on their mobile phones.
This marks a new direction for Blyk as a company, as it is focusing to get more partnership deals instead of catering to customers directly. A few months back, it was announced that Blyk will no longer accept new customers for its subscription programs.
According to the deal with Orange, customers will be given £15 worth of SMS and voice credit for getting ads on their phones. The target customer segment, as always, comprises teenagers and young adults (aged 16-24 years).
Blyk has about 200,000 subscribers and the company is looking for more partnerships like this to tap into their subscriber base. According to sources, a small team from Blyk has been working very actively to find more partners in the UK and around the world.
I don’t think Blyk will find it too hard to find potential partners to sign such deals with. After all, the company is quite popular and has a reasonably large subscriber base. Most importantly, its subscribers respond to mobile advertising campaigns. It is a fact which has been proved without a shadow of a doubt in the past. So, I think a lot of companies will be interested to join hands with the company. It will be interesting to see how things turn out for Blyk. Watch this space for more details folks.