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Mobile TV – Yahoo News Digest for iPhone and iPod touch

tl;dr (“too long; didn’t read”) cet acronyme de plus en plus populaire dans nos journées pressées a conduit Yahoo à lancer mardi soir depuis le CES de Las Vegas une application qui résumera automatiquement l’actualité deux fois par jour en

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Posted in Marketing/Advertising x Facts/Figures

How Yahoo Will Wring $1.1B Out of Tumblr | Wired Business | Wired.com

How Yahoo Will Wring $1.1B Out of Tumblr | Wired Business | Wired.com. Photo: Andrew White/Wired Yahoo just laid down a $1.1 billion cash bet it can make Tumblr, the indie blogging-and-arguing platform, a profitable part of its advertising business.

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Posted in Social Media

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo. Ce n’est pas une nouveauté, le SoLoMo, que l’on a déjà mentionné lors de notre étude concernant laCommunication Solomo, fait désormais partie intégrante des stratégies

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Posted in Remarkable Campaign, SoLoMo

Yahoo Axis may be game changer for search and the troubled company – Computerworld

Yahoo Axis may be game changer for search and the troubled company – Computerworld. Computerworld - With its new search/browser app Axis, Yahoo is trying to change the search game, while also trying to change its image as a troubled company. Late

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Posted in Google, Search

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW)

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW). Marketers Spending More on Mobile Adobe’s report has U.S. marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K.

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Posted in Google, Search

Razorfish: Ad Exchanges Are Becoming The Industry Standard | paidContent

Razorfish: Ad Exchanges Are Becoming The Industry Standard | paidContent. By David Kaplan  @davidaKaplanNov 9, 2011 9:00 AM ET Like most major ad agencies, Publicis Groupe digital shop Razorfishbecame very bullish on ad exchanges this past year, increasing the amount of money it directed

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Posted in Big Data, FutureofMedia, Marketing/Advertising x Facts/Figures, Mobile Marketing, Twitter

Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer

Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer. Facebook becomes No. 3 ad-selling company in US More than two-thirds of US online ad spending will go to just five companies in 2011, eMarketer estimates, up

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Posted in Brand/Branding, Google, Search

AFP: Yahoo! achète une application qui fait de la TV une activité \”sociale\”

via AFP: Yahoo! achète une application qui fait de la TV une activité \”sociale\”. NEW YORK — Le groupe internet américain Yahoo! a annoncé lundi l’acquisition de la très jeune société IntoNow, qui a lancé le 31 janvier une application

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Posted in FutureofMedia

Bing: Over 30% Market Share If You Count Yahoo

via Bing: Over 30% Market Share If You Count Yahoo. Bing now powers 30% of all searches in the U.S., according to March statistics released today by Experian Hitwise.   Direct use of Bing was up 6% from February, and Yahoo

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Posted in Google

Could Bing Overtake Google in 2012? [CHART]

Could Bing Overtake Google in 2012? [CHART] via Could Bing Overtake Google in 2012? [CHART]. Google might still be the leading search engine in the U.S. by a large margin, but over the last six months, searches powered by MicrosoftBing

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Posted in Google

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
9 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
21 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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