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Mobile TV – Yahoo News Digest for iPhone and iPod touch

tl;dr (“too long; didn’t read”) cet acronyme de plus en plus populaire dans nos journées pressées a conduit Yahoo à lancer mardi soir depuis le CES de Las Vegas une application qui résumera automatiquement l’actualité deux fois par jour en

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Posted in Marketing/Advertising x Facts/Figures

How Yahoo Will Wring $1.1B Out of Tumblr | Wired Business | Wired.com

How Yahoo Will Wring $1.1B Out of Tumblr | Wired Business | Wired.com. Photo: Andrew White/Wired Yahoo just laid down a $1.1 billion cash bet it can make Tumblr, the indie blogging-and-arguing platform, a profitable part of its advertising business.

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Posted in Social Media

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo. Ce n’est pas une nouveauté, le SoLoMo, que l’on a déjà mentionné lors de notre étude concernant laCommunication Solomo, fait désormais partie intégrante des stratégies

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Posted in Remarkable Campaign, SoLoMo

Yahoo Axis may be game changer for search and the troubled company – Computerworld

Yahoo Axis may be game changer for search and the troubled company – Computerworld. Computerworld - With its new search/browser app Axis, Yahoo is trying to change the search game, while also trying to change its image as a troubled company. Late

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Posted in Google, Search

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW)

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW). Marketers Spending More on Mobile Adobe’s report has U.S. marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K.

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Posted in Google, Search

Razorfish: Ad Exchanges Are Becoming The Industry Standard | paidContent

Razorfish: Ad Exchanges Are Becoming The Industry Standard | paidContent. By David Kaplan  @davidaKaplanNov 9, 2011 9:00 AM ET Like most major ad agencies, Publicis Groupe digital shop Razorfishbecame very bullish on ad exchanges this past year, increasing the amount of money it directed

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Posted in Big Data, FutureofMedia, Marketing/Advertising x Facts/Figures, Mobile Marketing, Twitter

Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer

Consolidation of Online Ad Market Continues as Google Grabs More Share – eMarketer. Facebook becomes No. 3 ad-selling company in US More than two-thirds of US online ad spending will go to just five companies in 2011, eMarketer estimates, up

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Posted in Brand/Branding, Google, Search

AFP: Yahoo! achète une application qui fait de la TV une activité \”sociale\”

via AFP: Yahoo! achète une application qui fait de la TV une activité \”sociale\”. NEW YORK — Le groupe internet américain Yahoo! a annoncé lundi l’acquisition de la très jeune société IntoNow, qui a lancé le 31 janvier une application

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Posted in FutureofMedia

Bing: Over 30% Market Share If You Count Yahoo

via Bing: Over 30% Market Share If You Count Yahoo. Bing now powers 30% of all searches in the U.S., according to March statistics released today by Experian Hitwise.   Direct use of Bing was up 6% from February, and Yahoo

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Posted in Google

Could Bing Overtake Google in 2012? [CHART]

Could Bing Overtake Google in 2012? [CHART] via Could Bing Overtake Google in 2012? [CHART]. Google might still be the leading search engine in the U.S. by a large margin, but over the last six months, searches powered by MicrosoftBing

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Posted in Google

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
3 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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