Blog Archives

Social Media Winter is Coming.

Social Media Winter is coming! Alors que la saison 4 de Game of Thrones commence demain sur HBO, Hootsuite vient de mettre en ligne une vidéo qui revisite le générique de la série pour l’adapter à son domaine. Ainsi, le

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Posted in Marketing/Advertising x Facts/Figures

Les recettes publicitaires de YouTube explosent – Économie – Bilan

Les recettes publicitaires de YouTube explosent – Économie – Bilan. PAR AFP Les recettes publicitaires de YouTube (Google) devraient atteindre 5,6 milliards de dollars en 2013, dont il gardera 1,96 milliard après les reversement à ses partenaires, en hausse de 65,5% sur 2012. VIDÉO

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Posted in TV

Video Is the Next Frontier for Social Advertisers – eMarketer

Video Is the Next Frontier for Social Advertisers – eMarketer. Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people [≈ population of Brazil, nation] in the US, or 75% of all internet users, will view digital videos this year, and video

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Posted in Digital Advertising, second screen, TV

Pinterest drives more traffic to publishers than Twitter (Facebook remains N°1)

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Posted in Marketing/Advertising x Facts/Figures

Google – 15 years – Timeline

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Posted in Marketing/Advertising x Facts/Figures

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar. Vala Afshar CMO and Chief Customer Officer, Enterasys Networks Houston, we have a problem – a social business strategy problem. The era of social networking started in the

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Posted in Social Media, Social Network

84% des consommateurs de biens culturels dématérialisés pratiquent le streaming et 49% le téléchargement (étude OpinionWay pour l’Hadopi) – Offremedia

84% des consommateurs de biens culturels dématérialisés pratiquent le streaming et 49% le téléchargement (étude OpinionWay pour l’Hadopi) – Offremedia. 84% DES CONSOMMATEURS DE BIENS CULTURELS DÉMATÉRIALISÉS PRATIQUENT LE STREAMING ET 49% LE TÉLÉCHARGEMENT (ÉTUDE OPINIONWAY POUR L’HADOPI) Le 01/07/2013

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Posted in Music Industry Evolution

Why Advertisers Need YouTube [INFORGRAPHIC]

Why Advertisers Need YouTube [INFORGRAPHIC]. BY JESSICA FEE1 DAY AGO YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren’t just

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Posted in TV

EdinburghTVFest – Eric Schmidt delivers the James MacTaggart lecture

FULL TRANSCRIPT I understand this is the first time the MacTaggart has been given by someone not employed in Television broadcasting or production. I’m not sure whether that means the bar has been raised or lowered, but I’ll do my

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Posted in Marketing/Advertising x Facts/Figures

The story behind DIAL: How Netflix and YouTube want to take on AirPlay — Tech News and Analysis

The story behind DIAL: How Netflix and YouTube want to take on AirPlay — Tech News and Analysis. SUMMARY: Watch out, AirPlay: Netflix and YouTube are working on an open second screen protocol, and they’ve already secured support from key

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
14 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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