Blog Archives

Social Media Winter is Coming.

Social Media Winter is coming! Alors que la saison 4 de Game of Thrones commence demain sur HBO, Hootsuite vient de mettre en ligne une vidéo qui revisite le générique de la série pour l’adapter à son domaine. Ainsi, le

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Posted in Marketing/Advertising x Facts/Figures

Les recettes publicitaires de YouTube explosent – Économie – Bilan

Les recettes publicitaires de YouTube explosent – Économie – Bilan. PAR AFP Les recettes publicitaires de YouTube (Google) devraient atteindre 5,6 milliards de dollars en 2013, dont il gardera 1,96 milliard après les reversement à ses partenaires, en hausse de 65,5% sur 2012. VIDÉO

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Posted in TV

Video Is the Next Frontier for Social Advertisers – eMarketer

Video Is the Next Frontier for Social Advertisers – eMarketer. Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people [≈ population of Brazil, nation] in the US, or 75% of all internet users, will view digital videos this year, and video

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Posted in Digital Advertising, second screen, TV

Pinterest drives more traffic to publishers than Twitter (Facebook remains N°1)

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Posted in Marketing/Advertising x Facts/Figures

Google – 15 years – Timeline

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Posted in Marketing/Advertising x Facts/Figures

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar

The Seven Success Factors of Social Business Strategy [INFOGRAPHIC] | Vala Afshar. Vala Afshar CMO and Chief Customer Officer, Enterasys Networks Houston, we have a problem – a social business strategy problem. The era of social networking started in the

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Posted in Social Media, Social Network

84% des consommateurs de biens culturels dématérialisés pratiquent le streaming et 49% le téléchargement (étude OpinionWay pour l’Hadopi) – Offremedia

84% des consommateurs de biens culturels dématérialisés pratiquent le streaming et 49% le téléchargement (étude OpinionWay pour l’Hadopi) – Offremedia. 84% DES CONSOMMATEURS DE BIENS CULTURELS DÉMATÉRIALISÉS PRATIQUENT LE STREAMING ET 49% LE TÉLÉCHARGEMENT (ÉTUDE OPINIONWAY POUR L’HADOPI) Le 01/07/2013

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Posted in Music Industry Evolution

Why Advertisers Need YouTube [INFORGRAPHIC]

Why Advertisers Need YouTube [INFORGRAPHIC]. BY JESSICA FEE1 DAY AGO YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren’t just

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Posted in TV

EdinburghTVFest – Eric Schmidt delivers the James MacTaggart lecture

FULL TRANSCRIPT I understand this is the first time the MacTaggart has been given by someone not employed in Television broadcasting or production. I’m not sure whether that means the bar has been raised or lowered, but I’ll do my

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Posted in Marketing/Advertising x Facts/Figures

The story behind DIAL: How Netflix and YouTube want to take on AirPlay — Tech News and Analysis

The story behind DIAL: How Netflix and YouTube want to take on AirPlay — Tech News and Analysis. SUMMARY: Watch out, AirPlay: Netflix and YouTube are working on an open second screen protocol, and they’ve already secured support from key

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Posted in Uncategorized

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
9 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
21 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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