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2014 Social Media Landscape – (Check back in 2018 to find out)

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The growth of Mobile ads

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Big Data – Small Footprint ? (source: http://www.bestcomputerscienceschools.net/)

  http://www.bestcomputerscienceschools.net/big-data/

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Google Technological Evolution

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Mobile marketing massive growth of video in 2014

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SRP (2-9/2/2012): Le Dan Late Show Engage !

Le dernier baromètre Social Rating Point de Havas Media plébiscite pour la troisième fois consécutive l’émission “De Zevende Dag” en Flandre. Les prochaines élections, la proposition de taxation au kilométrage, les JO et le salaire du nouveau CEO de Belgacom

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Deloitte – Predictions 2014 – Highlights

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Social Rating Point (Havas Media) : De Wever et Geluk socialisent les audiences TV

De Zevende Dag fait son entrée pour la première fois dans le top 3 SRP Nord et enregistre au passage la meilleure performance de la région depuis le 6 janvier, date de début du tracking. Le sujet traité par l’émission

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Top 3 Social TV Belgique: Miss Belgique plus forte qu’Elio (Havas media SRP Ratio) – 6/1-12/1

Chaque semaine, Havas Media propose un Top3 des émissions télévisuelles basé sur son indicateur Social Rating Point. Le SRP mesure l’engagement et l’implication d’un reach TV (nombre de personnes différentes ayant regardé au moins la moitié de l’émission) sur les

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Most important metrics to focus on digital marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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