By Liana Evans, Search Engine Watch, Sep 14, 2009

Social media isn’t just using Digg and StumbleUpon, as many SEOs would have you believe. Then what is the link between SEO and social media?

There’s a huge link, but it isn’t a "link" in the form of connecting one site to another — it’s something more basic than even the common hyperlink. It’s as simple as this: being found.

Even on social sites, you want to be found. People may not know your name, but if they’re searching for a great bistro and you aren’t listed in Yelp, TripAdvisor, or Yahoo Travel, you might never be found.

Controlling your name by having a Web site is smart. However, how many people are really searching for your company’s name? Unless you’re a household name like Best Buy, Wal-Mart, McDonalds’ or Hershey’s, people most likely won’t find your products or service by your name in a search engine these days.

Want to know more: The Link Between Search and Social – Search Engine Watch (SEW)

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