By Liana Evans, Search Engine Watch, Sep 14, 2009
There’s a huge link, but it isn’t a "link" in the form of connecting one site to another — it’s something more basic than even the common hyperlink. It’s as simple as this: being found.
Even on social sites, you want to be found. People may not know your name, but if they’re searching for a great bistro and you aren’t listed in Yelp, TripAdvisor, or Yahoo Travel, you might never be found.
Controlling your name by having a Web site is smart. However, how many people are really searching for your company’s name? Unless you’re a household name like Best Buy, Wal-Mart, McDonalds’ or Hershey’s, people most likely won’t find your products or service by your name in a search engine these days.
Want to know more: The Link Between Search and Social – Search Engine Watch (SEW)