Nielsen: US Smartphone Penetration to Be over 50% in 2011
According to Nielsen, as of the fourth quarter 2009, 21% of American wireless subscribers were using a smartphone compared to 19% in Q3 2009 and 14% at the end of 2008.
“The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone”, explained the research firm. “If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.”