Your Klout Score Just Changed. Here’s Why.

Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.

“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO ofKlout told Mashable. “We’re looking at a bunch of new stuff.”

The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously.

While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them.

For instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Getting 100 retweets from just 10 tweets will also weigh more into your score than someone who gets 100 retweets from 1,000 tweets. If the same people retweet your content everyday, their retweets will also be weighed less than someone who gets the same number of retweets from different people.

Real-World Influence

Klout also now takes into account more of your real-world influence, and takes into account how important you are at your company -– the CEO will earn more Klout than the mail guy –- and if you’re important enough to have your own Wikipedia page.

“We had to figure out how to balance the real-world influence with the online influence,” says Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

SEE ALSO: 10 Things You Didn’t Know About Klout

“Justin Beiber had a score of 100 and Barack Obama had a score of 94. Because we’re now looking at Wikipedia, and Barack has such an important Wikipedia page, his score goes up to 99 and Justin Beiber’s falls to 91”

Klout Moments

Klout Moments, a new page design when you log in, shows your most recent content , who it influenced, and how engaging it was. Your profile page on Klout now displays Your Moments, a look back at your most influential tweets and posts over the past 90 days.

Moments can also help you see what is making your score change.

“That was a common frustration people had,” says Fernandez. “Now you can see what resonates with your network.”

Fernandez describes Moments as a fundamental shift in Klout, and how people might look at the site, going from simply a score that was analyzing you to something that now shows off the interesting things you say, why you’re important, and what you’re passionate about.

SEE ALSO: Your Social Influence and Why Marketers Care About It

“Before I would come to Klout and I would just see a bunch of graphs, this is such a more personal view. You’re not influential because of a number. You’re influential because of what you say.”

“Klout should make you feel important, and make you feel listened to.”

If you love looking at the graphs, updated versions are also available and can also help give you a closer look at where your score is ultimately coming from.

Eventually Moments will also be available for individual topics, so you’ll be able to click on something — say, “cats” — and see your best content on that topic.

Raising the Bar

Trying to get your Klout score up? Here’s a rundown of some of the factors that play into your ultimate score.

Mentions via tag from other people
Subscriber count
Posts on your wall
Overall friend count

List memberships
Replies from you to your network
Number of followers

Comments on your content
Reshares of your content

Your job title on LinkedIn
Your connections

Tips completed – the number of suggestions you’ve left at venues that people have actually completed.

+K from your friends now also plays a role in your score. Previously it only influenced what categories you were thought to be influential in, not how influential you were in general.

Page Importance
Inlinks to Outlinks ratio
Number of Inlinks

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