Amazon Radically Innovates Grocery Shopping | LinkedIn.

Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in their kitchen by speaking or scanning barcodes. It looks amazingly simple.

The Dash connects to the Wi-Fi network at your home. If you say – or scan – items into the Dash, you can then view the list on your desktop or mobile and purchase them at AmazonFresh. You can order 500.000 different articles. Here’s a picture of the Dash:

Amazon reports four advantages using the Dash:

  1. Simply say it or scan it — add items to your shopping list from anywhere in your home.
  2. Easy to use for the whole family — everyone can help.
  3. Add items as you go — shop effortlessly throughout your day.
  4. Never forget an item again — Dash remembers so you don’t have to.

When I saw this short movie on how the Dash works I was sold immediately and just had to share it with you.

With the Dash, Amazon radically innovates the way we shop our groceries. The Dash will be copied by all online grocery stores because it solves ‘daily frictions’ of customers like “I forgot to order something” and “I lost my grocery list”. It looks really cool too.

Amazon is a mega professional and innovative company. “Innovation is part of the Amazon DNA and over the past 15 years we have been constantly adding and refining technology that enhances and improves the experience of all our customers,”. This is a quote of Xavier Garambois, Vice President of EU Retail at Amazon. And he is so right. Just think of:

  • The 1-Click ordering principle;
  • Recommendations of other products;
  • Product reviews;
  • The Amazon Wish list;
  • The Kindle;
  • Printing on demand;
  • Kindle direct publishing;

I am pretty sure that in this ‘House of Innovation’ the introduction of the Dash has been extensively tested and the business case for it was carefully calculated. They even might sell a lot more per customer. The Dash is the ideal ‘up selling tool’ for Amazon. My instinct tells me the Dash will be a great success.

Be inspired by Amazon: How can your organization radically facilitate ‘easy ordering’ of your products and services (online)?

Reuters reports that Amazon has plans to launch AmazonFresh, which has operated in Seattle for years, in roughly 20 urban areas in 2014, including some outside the United States.

Go Go Go Amazon


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