April 12, 2014
According to a new market research report, “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”, published by MarketsandMarkets, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.
To make television a more active and interactive experience, Social Television came into existence. Television viewers are currently looking for something interesting to watch and get opinions from their friends and family. The social layer on television makes television interactive. Internet and social networking acts as a medium for the convergence of the social layer with television and to enable viewers to communicate electronically with their friends watching the same program.
Television viewers are able to personalize the television experience by analyzing the various statistics provided by Social TV. Viewers are provided with a wide variety of choices from content discovery applications, check-in applications, and social programming application. Many social television tools and applications have given a customized television experience based on the viewer’s choice of interest. Many companies have developed second screen applications to engage more viewers and to increase the targeted audience.
The future for the television is social through integration of social interaction on the television. Broadcasters are developing and enriching social TV integration; they are targeting the tune-in customer, engagement and their loyalty to boost the rating and they are also discovering the social TV challenges.
The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billionby 2017, at an estimated CAGR of 11.2% from 2012 to 2017.
Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion [and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.
Browse 62 market tables and in-depth TOC on “Social TV Market”