Coca-Cola a décidé de rendre hommage à ces hommes de l’ombre par le biais d’une opération marketing très originale et surprenante. Les habitants de Singapour sont invités à écrire des messages d’encouragements aux ouvriers et chaque message sera rattaché à une canette de la marque. De gros packs de canette leur seront livrés par…. DRONES ! Résultat : plus de 2.700 messages ont été délivrés.
Published by huguesrey
25 years of media agencies development through digital & data infusion Hugues began his carreer in ‘92 as Research Manager for Media+Square (now WPP Mindshare) and than as Research Director for Initiative Media in ‘98. In 2000, he created Fastbridge - the digitale agency of Initiative Media In 2006 & 2007, Hugues was the Digital Director Europe Middle East Africa for Initiative. In 2008, he has been promoted as Chief Strategy Officer for Mediabrands. He begon at Havas Media in Sept 2010 where he is now the CEO’s. Hugues is also active in many professional media associations (UMA (President 2012-2013) - CIM (President of the strategy comittee, former president of TV Commission TV, former president Internet-commission) – GRP – IAB - ...). He is also responsible for several readings at Solvay Brussels School . I‘Am A Bridge is Hugues blog project: www.huguesrey.com In 2010, Hugues was very proud to receive a “Lifetime Achievement Award” during the Mixx Award View all posts by huguesrey