Research Awards Winners 2014.

In 2014, the jury evaluated 140 cases from 13 European countries.

The 2014 winners for the 8 categories are:

BRANDING

// WINNER

Bundesverband Digitale Wirtschaft (BVDW) e.V.
The power of creation

// HIGHLY COMMENDED

Sticky
Google and Samsung uses Sticky to verify impact of tablet


AD EFFECTIVENESS

// WINNER

Yahoo! France
Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales


CONSUMER ATTITUDES AND BEHAVIOR

// WINNER

Microsoft
UK Families Research. A study from Microsoft and Sparkler.

// HIGHLY COMMENDED

Yahoo! UK
Mediasenses


MOBILE INTERNET

// WINNER

Yahoo! UK
Mediasenses


SOCIAL MEDIA

// WINNER

Havas Media Brussels
SRP Study by Havas Media Brussels The perfect match between TV & Social Media


MULTI-SCREEN

// WINNER

IAB UK
IAB RealView – how consumers use connected devices & what advertisers can learn from this


AUDIENCE MEASUREMENT

// WINNER

comScore
Determining Publisher’s Global Multi-Platform Audience


BEST USE OF RESEARCH BUDGET

// WINNER

Facebook and Vizeum UK
Measuring advertising’s impact on store traffic using mobile geolocation data

// HIGHLY COMMENDED

IAB Poland
Privacy in network

Advertisements

2 thoughts on “IAB Europe Research Awards Winners 2014: Havas Media Brussels Social Rating Point (SRP) in Social Media Category

  1. Bravo pour ce prix !

    Christiane Dardenne

    rue de l’Abreuvoir, 6

    1170 Bruxelles

    Tél. +32 2 660 90 73 – GSM +32 475 25 76 68

    « On vieillit quand on perd la curiosité du monde et des autres » – F.Mitterrand

    « Le fer qui travaille ne rouille pas » – proverbe kurde

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s