IAB Europe Research Awards Winners 2014: Havas Media Brussels Social Rating Point (SRP) in Social Media Category


Research Awards Winners 2014.

In 2014, the jury evaluated 140 cases from 13 European countries.

The 2014 winners for the 8 categories are:

BRANDING

// WINNER

Bundesverband Digitale Wirtschaft (BVDW) e.V.
The power of creation

// HIGHLY COMMENDED

Sticky
Google and Samsung uses Sticky to verify impact of tablet


AD EFFECTIVENESS

// WINNER

Yahoo! France
Yahoo Consumer Connect & Coca Cola: Proving digital advertising’s impact on offline sales


CONSUMER ATTITUDES AND BEHAVIOR

// WINNER

Microsoft
UK Families Research. A study from Microsoft and Sparkler.

// HIGHLY COMMENDED

Yahoo! UK
Mediasenses


MOBILE INTERNET

// WINNER

Yahoo! UK
Mediasenses


SOCIAL MEDIA

// WINNER

Havas Media Brussels
SRP Study by Havas Media Brussels The perfect match between TV & Social Media


MULTI-SCREEN

// WINNER

IAB UK
IAB RealView – how consumers use connected devices & what advertisers can learn from this


AUDIENCE MEASUREMENT

// WINNER

comScore
Determining Publisher’s Global Multi-Platform Audience


BEST USE OF RESEARCH BUDGET

// WINNER

Facebook and Vizeum UK
Measuring advertising’s impact on store traffic using mobile geolocation data

// HIGHLY COMMENDED

IAB Poland
Privacy in network

2 thoughts on “IAB Europe Research Awards Winners 2014: Havas Media Brussels Social Rating Point (SRP) in Social Media Category

  1. Christiane Dardenne

    Bravo pour ce prix !

    Christiane Dardenne

    rue de l’Abreuvoir, 6

    1170 Bruxelles

    Tél. +32 2 660 90 73 – GSM +32 475 25 76 68

    « On vieillit quand on perd la curiosité du monde et des autres » – F.Mitterrand

    « Le fer qui travaille ne rouille pas » – proverbe kurde

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