First of all, let’s have a look at why people share food photographs across our social channels. We came across this insightful Slideshare presentation from Karen Fewell, Managing Director at Digital Blonde, highlighting key research findings focusing on this topic.

The main reason behind sharing food images is because they are proud of what they have made, followed by recording a special moment or occasion, then because the food looks like art. We liked this slide in particular from one of the respondents, who concludes an interesting approach to this trend.



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