Content marketing topped the poll for the third-year running and in fact was even further ahead compared to previous years since mobile marketing and social media marketing have declined in importance as marketers have implemented these changes. It’s close for second, third and fourth position.  It’s significant that ‘Big Data’ is still in second position although the hype has receded. This shows the potential for companies to implement more data-driven marketing techniques in 2015, which will likely be closely related to marketing automation which is in third place.

Source: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2015/

Digital marketing trends 2015 survey

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