Le jury des AMMA du GRP, présidé cette année par Yves De Voeght (Coca-Cola), a dévoilé les finalistes à l’édition 2014 qui totalisait un nombre record de 130 dossiers inscrits. . La remise des prix aura lieu et 23 avril.

Development & Innovation : Spotify, Clear Channel (“Out of home proximity”) et Futures/ Mediabrands (“The empirical booster”).

Best Media Strategy : “Bol.com, the shop for everybody” (MEC), “Mr. Bru, catch me if you can” (Space) et “Coca-Cola Light search for the local hunk” (UM).

Best Use of Search Marketing : “Sinutab wins consumers interest” (MEC), “Integration in the biggest rebranding – Proximus” (Semetis) et “Countdown ads, Loterie Nationale ” (Initiative & Reprise Media).

Best Creative Media Use : “Real time spot for Bwin” (UM), “Child Marriages – Plan Belgium” (Initiative) et “Samsung, tweet for heat” (Space).

Best Use of Social & Earned : “Citroën – social newsroom” (Havas Media), “VO cannabis” (Mindshare) et “I-social sampling by Hills Pet” (MEC).

Best Use of Interactive : “Building audience through programmatic – Touring Assistance” (Havas Media), “De Lijn, het spel” (Mindshare ) et  “Customize your own bottle – Coca-Cola” (UM).

Best Media Research 2014 : “Dailymetrie, daily reach of newsbrands” (De Persgroep Advertising), “Digitude” (RMB) et “Impact on the Belgian radio landscape”  (Spotify).

Media Representatives : Nathalie Legouy (IPM Advertising), Benjamin Sekkai (Microsoft) et Sander Loncke (Spotify).

Media Advertiser : Kris Coumans (Mercedes-Benz), Inge Vervliet (BMW) et Geert Van Aelst (Sucres de Tirlemont).

High Potential Talent Award : Emilie Croon (Space) & Carlos Rangel (Mindshare), Anouchka D’Hertefelt (Initiative) & Wouter Vandenameele (PHD) et Sarah Bresseleers (Maxus) & Corentin Franzin (Havas Media).

Media Agency of the Year : Initiative, Maxus, Space

Media Saleshouse of the Year : Pebble Media, Medialaan TV et RMB

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