First GRP Media Vision Day – Joeri Van den Bergh: Who’s up NXT? A cross-generational view on NextGen marketing


1st GRP Media Vision Day: “CONTENT SHOWS THE WAY”

The importance of content for the reinforcement of
brand equity, developments & partnerships

22 SEPTEMBER 2015

John Porter, CEO Telenet:
“We are in this together and need to skate where the puck is going.”

Olivier Robert-Murphy, Chief of Possibilities, Universal Music Group:
“By cleverly embracing data, insight and creative instinct, and by leaving the world of the 4P’s behind, it is now time to create meaningful relationships between brands and fans.”

Olivier_Robert-Murphy_about_music_and_marketeers__mediaday__grpbelgium (1)

Maria Garrido, Global Head of Data & Consumer Insight, Havas Group:
“67% of brands could disappear and nobody cares… What does that mean?”

Joeri__141_model__grpbelgium__mediaday__buy_one_give_one

Joeri Van den Bergh, Managing Partner Insites:
“The current young population is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic.”

7 top speakers will explain their vision on content strategies and the development of values behind brands and media.

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