From Reach to Audience: How to activate data in a programmatic approach of traditional media


Today, we are at an age of digitalisation, abundance of information, overflow of data and multichannel dialogue. Your new consumers are hyperconnected, well-informed and very demanding. They expect from your brand real time responses and relevant content.

Your challenge as a marketer is to manage the individual conversation with each of your consumers. This implies a change in marketing culture and operations, and a need to automate your marketing.

Join us on the 18th of September at the Marketing Automation Summit in Brussels and learn how to understand what customer centricity implies in terms of data, technology and skills.

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